Welcome back. I'm here with Karen Farfan. In the previous episode, we did a
topic brainstorm and then keyword research. So we know the title of the
video that we're going to film. And in this episode, we're going to... We're going to script
it out. and it's actually much easier than writing a script. So, if the word
script you know discourages you know, that this is easy and the content will
come out way better, that's we're going to cover today. Okay, so we picked this title.
How to use aloe vera for pimples and acne. So, let me just copy that. I'll just
simply paste that here. I'll turn on the numbering so we know that this is video
number one. The best way that I love to prepare and recommend that my clients
prepare is according to bullet points or talking points. One, you might want to
just introduce like is Aloe vera a good option? You know, maybe give it a history
of it or... Or just let people know what Aloe vera is. Depending on the audience
and how familiar they are with it. And then you can kind of go under the
specific. So, you have any rough outline of what you might cover in the video
then we can... I can guide you from there. -Where to get aloe vera?
Good introduction of what is aloe vera. -Alright. -Yeah. -Let's
start with that actually. So, what is aloe vera. Where to get Aloe Vera. And
people don't know how to cut Aloe Vera. -Yeah.
So, you would show them that? Like demonstrate? -Right. Yes. And ways of
easing Aloe Vera. And that would be a demonstration also. -Do you have any
stories of experiences? -Personal stories? I never had acne but I think it's
because my mom will put Aloe Vera on me since I was a little girl. She just
always used it once a week so that will be my personal story. You know, I've
always used to never had an acne problem. -Do you think that you'd want to talk
about what Aloe Vera is first or to start with this story before that? -The story.
-All I'm doing here is just putting down like notes. -Okay. First,
I'm going to share my story then I'm going to answer the question "What is
Aloe Vera?" Then talk about where to get it. And then I'm gonna do a couple
demonstrations. Anything else? -I feel like it needs a conclusion. How do we close
this subject? So, my story where to get it, how do you use it.
Maybe results. Some pictures or something before and after pictures. -Okay, I like that.
And then at the end I put CTA. You ever guess what that is? Call to action.
-Call to action. So, that's where you can extend an invitation. -Okay. So, if you had
a PDF download of you know. Tips. Aloe Vera tips or something. Or if you had
a product and Aloe Vera powder product that you sold or or coupon to a
supermarket or something you could give people call to action. Or this could
simply be just to invite people to subscribe. So do you feel that's a
complete video? -Yep. -Okay. So that is all it took to write a script for a YouTube
episode. Instead of going out and word-for-word what you're going to say and
how you're going to say it, this will allow you to be conversational. Because if
you're reading a script, you've got a teleprompter. You know if you use a
teleprompter the right way, you can put it right in front of the the camera lens.
And so you're looking right at them but you're you're reading and you you get
you get into the the tone of reading and not just having a conversation.
So, I recommend not using a script. There's a benefit to script sometimes.
But that's usually for a promo video when there's exact language that's
necessary. But for this type of an episode where you're going to you know make
a 7 or 12 minute video on Aloe Vera, you just have a conversation with some of
yours talking to one person at a time. Like, yeah. You know you're going to share
your story. So, I think this is a really good outline. -Do you feel that there is
any benefit of writing about every one of them? Kind of just read it through?
Forget about it and natural on camera? -I have some clients
that like to do that. They feel that if they've written it out ahead of time,
they don't really read it. And that's beneficial to them. For me, it takes a lot
of time if I'm going to be doing preparation work for 20 episodes. So, you
know it's 100 minutes it's you know round it up to a couple of hours of prep
time. If I'm writing a script out that's that's going to be a day or 2 of prep
time. The more preparation you put into a video, it should translate into the
more valuable the video is. But at the same time, you know, you're busy. I'm busy.
And what's what's realistic. If it's really gonna take that much preparation
time, it's probably going to be less likely that I'm actually going to film these
episodes. You know, this is going to be a valuable video. You know, if you prepared
it, how much more valuable is it going to be? That makes sense? And if it takes you
that long to prepare and you're filming less episodes on YouTube, one thing that
we haven't talked about in this series yet is why I recommend 5 episodes per
week? YouTube loves consistency and they love
volume. And while there are different strategies, there are channels that
succeed just launching one episode per week. Those are mostly entertainment
type channels or content that will go really viral or it had it does have a
much higher production quality. For how-to type content and we're basing
most of our strategy on search, I found that this strategy works extremely
well when you do 5 episodes or more per week. And at the 4 month mark, when
you do that quantity, YouTube will then start to promote your
content. It doesn't happen when you're doing less than that. So, that's why I
recommend preparing this way. Preparing a simple outline because it's realistic.
The content is still going to be valuable. You make a 10 minute episode and on
average people are watching four and a half minutes of that, that's enough for
you to promote your channel. So, yeah we could probably make the video better and
get it up to six or seven or eight minutes of watch time. And I'm not saying
to cut corners but I just like to be realistic and be efficient. So
what are your thoughts on that? -What about if you do more than 10 minutes?
10 minutes is it's maximum. -YouTube recommends between 7 and 16. And
even though they they put out that number 7 to 16, my best performing video
is over 20 minutes. So, you don't necessarily want to go too long just
intentionally. But if you can keep people's attention, then there's no
reason to turn off the camera. That make sense? So, if you can go longer and
you really keep people's attention then go for it. And that's what I recommend
that you do to prepare for your YouTube episodes. Definitely in the previous
episode, if you haven't watched that, we did keyword research and that's how we
picked this title that will get you results. And I've got a keyword research
guide where I show you how to use the tool how to find these topics. So go
ahead and click the link below you'll get my keyword research guide for free.
And the episodes coming up next, we're going to talk about how to set up your
filming studio and whether you should use one camera or multiple.