You need to constantly optimise your Google AdWords campaigns, to cut out the
wasted budget. So in this video I'm going to show you three simple ways where you
can cut out the wasted budget and save a lot of money. Hello
Uzair and thanks for joining in. This video is all about how you can reduce
the wasted spend on your AdWords campaigns so you can allocate that
wasted spend on to campaigns where you can use it more profitably. So there are
many ways you can do that but in this video I'm going to show you three simple
tips as to how you can get your wasted spend cut to a minimum. So let's go into
our notepad and get started so the first one is spending your budget by mistake or
accidentally on bad search terms.
What I mean by that is there are certain key words and phrases which are relevant
to two completely different things, so you need to be very careful as to how
you use them in your campaigns and how to use negative keywords to stop the
wastage. To give you an example let's say you are selling wine glasses. So your ad
can quite easily trigger by someone searching for window glass or spectacles
and searches like that so you need to make sure that you've got a window or
spectacles or eyeglasses as you're not eye glasses the eyeglasses or eyes as
your negative keywords. What you want to understand is the difference between
keywords and search queries anything that they are the same, they're not.
Keywords or key phrases are what you use or enter in your AdWords campaigns.
Whereas the system queries or the search terms are what people put on Google. So when
you go to google and type in something or voice search, that is a search term
query. So you just need to make sure that you don't get confused between these two.
So let's go into our AdWords interface and I'll show you where you can see your
keywords and your search terms. You are in your interface go to
your campaigns and then your keywords tab I'm sure you've been here many times
just to show you under the key was tabs you will have your keywords list away in
here and this is where you are going to get your search term report. So these are
the terms which triggered your ads as this is a test account there isn't any
data in here, but if you were running a campaign you go to your search term and
then get into your system reports to see all the search queries and if you find
search terms which are relevant and you have not added to your campaigns then
you can do that and the same thing applies to those systems which are not
relevant to your campaign and then you can exclude them by putting them in the
negative keywords. So let's go back to our notepad. The next thing is the
locations you just need to be careful as to which locations or where you are
targeting it's very easy to target locations where you don't want your ads
to show through. So if your campaigns are just for your local areas then make sure
that you do enter your local areas or a radius around your place so that only
in that limited locations your ads go through and not pretty much all over the
country or sometimes I've seen people have forgotten to put in the locations
and they are showing pretty much all over the world, so you are going to get
very very untargeted traffic and secondly you are going to spend or waste
all your budget because you are not targeting to the right location. So let's
go hop over to our AdWords tab and you go into your
locations and as you can see that I've got some targeted locations in here, so
all you can do is enter I'm just going to cancel that I'll just go into one of
the campaigns and now I can see that I'm targeting Dunstable or if I want to
include some more locations I can either do it by location or by setting up a
radius. Another very important setting which
many people don't set, is under settings so you go into settings and
then you go under additional settings and it's quite easy to miss this out, so
you open this up under location options what you want to do is always click that
if that's what you want to where you want to do show your ads and so people
in your targeted location so only those people who are within your targeted
locations will see your ads and not people in or who show interest in your
targeted locations, although it is recommended it's not it's going to show
your ads to people outside of your targeted location. So I always tend to
use the second option so that again is going to save a lot of budget because
it's going to show people who are interested in your products or services
and who are within your targeted location. And the third and the last step
for this video is the network's. Go in there and don't have these two options
selected for the same campaign because what you want to do is to just show on
the search Network only. The bidding and the bidding is completely different
on the Display Network and the metrics are different so you want to if you want
to target the Google Display Network or the GDN, then you need to create a
separate campaign for this one never include the search campaign in the
same campaign as the display one even for the search partner campaigns I
tend to keep it separately so I can see what's happening on there on the search
campaigns and on the display so I probably will have three different
campaigns running at the same time targeting the three different networks.
So this is also another great way to save a lot of wasted budget
So to recap, you want to keep your networks separately and run separate campaigns
for each network. The location targeting you know be very laser targeted and make
sure that you are targeting people in your targeted location and the third tip
which is the search terms. So are the include or exclude your search terms
which are relevant or irrelevant for your campaigns. So that is for this video,
I hope you enjoyed. If you would like me to create similar videos like this
one, enter it in the comment box below and I will do my best to create one for
you. I thank you for your time I really do
appreciate it, and I look forward to seeing you in the next ones. Bye for now.