(playful music)
- So you wanna make a marketing video,
but you don't know where to start.
I have the solution for you.
(bell dings)
I'm gonna show you how to create a marketing video,
and why you need to make one right now.
I'll give you all of my top video marketing tips,
how to film and edit a marketing video,
how to download and share your video,
how to add a call to action button to the end of your video,
and I'll also show you my time-saving hack
for creating future videos.
Lastly, if you stick around until the end of this video,
I'll show you my very own sample marketing video.
(upbeat music)
Here's three reasons why you need to jump
on the marketing video bandwagon ASAP.
People watch over a billion hours
of YouTube every single day.
You can reach people from all over the world
and market your product or service globally.
Videos are a great way to explain your product.
(cash register chimes)
You can avoid paying huge overheads to host in-person demos.
Just share your video with the click of a button.
You can increase your online presence.
You can embed the video on your website,
and then you're gonna get two hits on Google,
one for your website, and one for your video.
Now you know why we should create
a marketing video: let's get started.
(high energy music)
For the purpose of this marketing video,
the ad that I'm gonna make is about VEED.
So here is my top tips,
and how I'll apply them to my own video.
So I'm gonna empathize a pain point.
I'm gonna offer a solution.
The pain point is, is that I'm a small business owner
who needs to market my business online,
but I have little to no knowledge about creating videos.
The solution is VEED, an online video platform
for beginners to record, edit, and even livestream videos.
Tell a story: you need to evoke an emotion from your viewer.
So, my story would be about me
looking confused and frustrated,
trying to film and edit a video.
Things aren't going my way.
Then I discover VEED, I start creating videos,
and things are starting to look up for me.
Now it, once I got my story
I'm then gonna draw my storyboard,
so I know what shots I need to film.
Don't focus on the features, focus on the benefits.
People really don't care about the ins and outs
of all the extra features.
They just wanna know how you're gonna help them,
and how you're gonna make their lives easier.
So I'm gonna show the best features,
which would be subtitling and stock footage,
but the focus is going to be on the benefit,
because auto-subtitling saves time
and is crucial to the video's reach,
and stock footage is really handy,
because it's gonna save me having to go out
and film my own footage.
I have more time to focus on my business.
Always add subtitles and captions.
85% of Facebook users watch video without any audio.
You also wanna consider those who are hard of hearing,
people learning a second language,
people who are watching on public transport,
a doctor's office, or on their lunch break,
and they forgot to bring their headphones.
Another reason is that all of these social media platforms,
they actually scrape together your captions,
and use them as part of SEO, meaning that
whenever somebody types in your product or service
into a search engine, you increase your chances
of appearing on the first page of search results.
There are so many reasons to add them,
so do not skip this step.
Include a CTA at the end of your video.
Now, this last tip is so easy, yet so important.
If a viewer sticks around until the very end of your video,
well the chances are, they are now genuinely interested
in whatever it is that you are marketing.
These are actual leads that could lead to sales.
You must add a call to action at the end of your video.
Let them know what to do next,
whether it's asking them to hit that subscribe button,
or you're telling them how
to get in contact with you to learn more.
Add it to the very end of your marketing video,
and I will show you how to do this later on.
(upbeat music)
For this, we will need good lighting.
Now, if you don't have a ring light or soft box lights,
just stand in front of your window.
We'll need clear audio.
If you have a microphone or a lav mic, use it.
But if not, make sure your windows and doors are shut
to block out the noise, and film in a room
with a rug and furniture, as all these things
are gonna absorb noisy sound,
and it's gonna help your audio sound crisp.
Now, if you're doing a voiceover for your video,
film it under your duvet, for the best sound quality.
Next, we need a camera, and if you don't have a camera,
just use your phone, or if you prefer,
you can use VEED's built-in screen recorder.
I'm gonna link that down below.
Simply hit record, choose your layout.
You could choose to record yourself
alongside your website by clicking on Screen and Camera.
Follow your storyboard, and don't worry
if you miss out on some shots,
because VEED has an entire library
of built-in stock footage that we can use.
Now you can go ahead and press Record.
(upbeat music)
For editing this video, we're gonna be using VEED,
so all you have to do is click the first link
down in the description to get started.
Now we're in VEED, click Upload A File.
And for this video, I actually did a voiceover,
for the most part, so I'll select my voiceover clip,
and I'm just gonna give that a moment here to upload.
And then once that's uploaded,
let's import the rest of our footage.
We're gonna click Add Media above the timeline,
click Upload A File, and choose your clip.
Again, give that a moment here to upload.
And another cool feature that I wanna share with you guys is
the ability to change the size of your footage
to fit any social media platform.
It's very simple.
All you're gonna do is click Settings in the toolbar,
click the dropdown arrow next to Size,
and in here, we've every platform and every ratio.
So you can go ahead, let's say,
select Instagram Reel to change that.
And you'll see it instantly crops your video.
However, this video is for YouTube.
So I'm gonna head back into Size,
and I'll just change it to YouTube.
Now let's say that you made a mistake here,
and you wanna cut it out.
You're gonna go ahead and play the video,
then pause it at the very start of your mistake.
Click Split, now play the video again.
Pause it at the end of your mistake, click Split.
You're now gonna right click on the portion
you wanna remove, and hit Delete.
Just hover your mouse in between the two clips here,
and click on the bin to close the gap.
And this works the same for audio.
So I can move my play head to the part
that I wanna make a cut, make sure
my voiceover layer is selected, and then click Split.
And now I can move that over in the timeline.
Let's import some more clips now.
It's just the same as before.
Click Add Media above the timeline.
And remember, earlier I said not to worry
if you don't have all the footage you need,
because VEED has built-in stock footage.
So to access it, just click Search here,
look up whatever it is that you need,
select your favorite, and then,
just give that a moment here to upload.
Now you're gonna keep repeating,
adding all your footage until it's all in order,
just like your storyboard said.
And remember, you can trim out any of the bits
that you don't want, perfect.
Now we have our clips and our audio sorted.
Let's add automatic subtitles.
We're gonna click Subtitles here in the left toolbar.
Click Auto Subtitles, choose your language,
then click Create Subtitles,
and that's gonna work away now and magically transcribe
all that audio so you don't have to.
And then once it's finished,
you're gonna watch your video all the way through,
just to check for anywhere where it might have misheard
or misinterpreted any of the words that we've said.
And if that has happened, very simple fix.
All you're gonna do is click on the word that's wrong,
delete it, and type out the correct word.
Now, once all of our mistakes have been corrected,
we're gonna click on this Styles tab.
And in here, you can choose from any
of the pre-made animated templates that you see,
or we can customize our own.
We can choose our own font, we can choose the size,
we can choose the text color,
we can choose the effect color.
If you click on animation here, we can add an animation.
We can go back and we can add an effect.
Perfect, now the last thing
that I wanna add here is music and sound effects.
Let's add our sound effects first.
So you're gonna put your play head
to the point that you want it to begin.
Then you're gonna click Audio, here in the toolbar.
Next to Stock Audio, click Search.
And just scroll down to the very bottom here,
and you'll see all the sound effects that we have.
Now just take your time here, have a listen.
Find the one that's going to work best for you,
and then click on the one that you want.
And you'll then see it appears here in your timeline.
And you can just repeat this for anywhere else
that you would like to add a sound effect.
Now for the music, just put your play head
to the very beginning of your video,
and you're gonna go back into your stock audio here.
And it's all filtered by genre.
So again, take your time, find the one that's right for you,
and then once you select it,
it's probably gonna be longer than your video.
So if it is, all you're gonna do is,
just push it over in the timeline
so it ends in sync with the video.
Now we're gonna click on it,
and we're just gonna turn that audio down
to anything below 10% should be good.
And if you like, you can turn on the Fade In
and Fade Out for your music.
Now that's all ready, we can go ahead
and export our marketing video.
(upbeat music)
Click Export in the top right hand corner,
choose your render settings.
Make sure Burn Subtitles is marked as On,
and then click Export Video.
You're gonna give it a moment here to render.
Once it's finished, watch it all the way through,
make sure you're happy, and if you are happy,
you can go ahead and click Download, and Download MP4.
You can also send the link directly to prospective leads
here by typing in their email,
or you can copy the link and share it that way.
There's also the option here to embed it on your website,
and you can share it directly
to any of these social channels.
Also, if you have a business account,
you do have access to use the Call To Action button.
So all you're gonna do is just click
on the Call To Action button, fill in the details,
you can add links, very helpful.
Now for my time-saving hack:
so if you click on Edit Video up here,
it's gonna open up the editor.
And now click on the three lines in the top left hand corner
and scroll down to Save As Template.
The next time you open your VEED Dashboard,
you can then use that template for your next video,
saving you hours of time redesigning.
And that's it, that's how to make
a marketing video, start to finish.
Now, as promised, here's my very own
marketing video sample: enjoy.
This is Lauren.
She started her own online business,
and well, things aren't exactly going to plan.
I just don't understand it.
How am I supposed to make something
look good with just a phone?
(chimes ringing)
With VEED, even as a beginner, you can create epic videos,
add automatic subtitles in just a few clicks,
and you don't have to take a trip
to Paris to film the Eiffel Tower,
as VEED has built-in stock footage,
saving you time and money so you can spend time
focusing on the things that really matter.
No, not that, your business.
To learn more about VEED,
click the first link in the description.
Thank you so much for watching.
I hope you find this video helpful,
and I will see you in the next one.
(bell rings) Bye.