hey guys in this video we're gonna show
you exactly how we plan out our content
so that you can be as efficient as
possible when creating content
it gets found in search and it resonates
with people to build your brand the
worst place to start writing a piece of
content is with a blank sheet of paper
so if you've ever had writer's block of
use trouble to get blogs on videos
publish consistently then keep on
watching because this video my friend is
for you a few videos ago we actually
gave you a copy of our content straight
down on planet if you didn't get your
hands on that now is your chance go grab
it right now I get a link down below
because this is what we are going to be
using this is where basically all of our
videos as scripts start out using this
template is breakdown planner and it you
can also use it for your blogs or your
podcasts Tim or your ebooks or your
Diaries or your mistress snaps so let's
show you how to use this right at the
top we have our content promise now this
is actually something we got from Amy
Landy know in a consulting session we
had with her she challenged us by asking
what is the promise that keeps people
coming back to watch your videos what do
they know that they are going to get
when they click play the point really
hit home with us because we couldn't
answer her straight away we knew that we
were creating good content but that
promise it just wasn't rolling up the
tone to share so we went and wrote ours
and it goes a little like this Marketing
on boring yes that's a word our YouTube
channel that should make learning
marketing fun each video should answer a
question or show a tutorial in an up B
way and always give our viewers a little
win something they can go away and
implement straight away like this
template okay
down below that's the promise we've made
and that's why hopefully you'll come
back and keep watching more and more of
our videos and
subscribe it so we have that nice and
big at the top as a general reminder and
then for each new piece of content we're
filling out a role in this spreadsheet
first up we have our publishing dates
because you know how much we value being
consistent and then next to that we have
the content topic idea this is just
where we can store the overall theme or
topic of that piece of content column
see is there just a double check that
you are aligning to that promise that
you have made and column D has the
takeaway that we want the viewer to
leave with column E is the keyword now
this probably takes the most time out of
all of this and it's also probably the
part that we enjoy the least but we make
time for it because we know it's
important we want to be found so it's
really important to spend that time just
hunting out a keyword that you actually
have a chance of ranking for that does
have some traffic going towards it
we did a YouTube live all about how to
find the perfect keywords and you can
find that up here if you want to give it
a watch all done that polymath is story
to tell and this also is easily
overlooked but in our opinion it
shouldn't be a little while ago we
realized we were giving out a lot of
free information but what we weren't
doing was thinking about how our content
let you get to know us more because at
the time things were going really well
for us but we were feeling a little bit
of a backlash especially in our local
community because we were two young guys
getting to travel the world talk about
marketing and creating all this content
and maybe it looked a little bit
egotistical to some which just isn't as
at all so we started thinking about all
the things that makes us more human and
talking about our mistakes enough was
and talking about the people that have
inspired us and helped us just like Amy
Lundy know when she challenged us with
our YouTube promise just so that people
watching us could get knows a little bit
better and potentially resonate with us
a lot more and sometimes it's hard to
measure the return of that in your
content but we definitely think it is
worth it column G is the CTA call to
action what do you want people to do
after consuming that piece of content
really important to think about
subscribing subscribe that were a bit
template and in column H we make some
rough notes of what we may want to
include in that piece of content and
potentially map out some of that
structure to learn in column I we think
about all the other pieces of content
that we already have that we can be
linked to and from this new piece of
content we know this may seem just a
little bit big but hopefully you can see
when you do come to write a script or a
blog post if you have done this pre work
already the process is much much faster
we do this once a month for the upcoming
content cycle and it tends to take us
about three to four hours to map out for
video scripts that's included all of
that keyword research but that three to
four hours saves us so much time when we
actually come to do the world what do
you think are you gonna use this do you
have something differently you use to
plan your content let us know down in
the comments what you think you might be
doing differently after watching this
video open our dream easy next time