hey guys welcome back to our channel the
number one place for designers artists
and creators my name is Laszlo and today
I want to talk to you about packaging
design now you might have heard about
this design competition on Twitter
called the six thousand project it is an
initiative to design a Prosecco label
for this Italian winery cuts free so
winery in a nutshell what happened is
they ended up with six thousand invented
bottles of Prosecco after a big importer
of theirs pulled out of a deal because
of the current situation we are in
globally now coming across with this I
love the story I really like what these
guys are about so I decided to get on
board and submit a design for this label
oh yeah and they said they're fine with
me making this video as long as I stay
that Prosecco is not champagne Prosecco
is Prosecco what can make or break this
project is the amount of pre-orders
these guys would be able to sell within
the next couple of weeks so if you're
able to go check them out and leave some
links under this video please buy a case
or two something to celebrate New Year's
Eve with which leads me to the concept I
came up with for my design
do 2020 I wanted to create a word mark
out of this Italian phrase now a deal
can be translated to so long see you
later see you never basically it's a way
of saying goodbye to someone you are not
expecting to see ever again which I
think what we will all say about this
roller coaster of a year once we are at
the end of it in terms of style I knew I
wanted to create something very subtle
and minimal I think a lot of label
designs out there are all about creating
this contrast between the dark bottle
and the light label so designers
oftentimes try to make it quite shouty
and busy you know to create an
impression so I pick it up in the shops
I wanted to take this somewhere else
though I wanted to not fight the
darkness but embrace it you know make it
part of the universal aesthetic of the
packaging as if the label and the bottle
are one and the same
generally speaking I like to spend a bit
more time on my sketches and I don't
jump into the computer there until I've
clear idea on paper but this time I
broke my own rule the main reason for
this was that I felt like the look and
feel of my design will be heavily
dependent on the font or phones that I
will use so I wanted to test them out as
soon as possible in Illustrator to see
what could work in practice now first I
type the phrase out with a font I liked
then I started playing around by
deconstructing the letters what I do
here is basically look for connections
but shape relates to what you know word
marks and a lot of artists oftentimes
based on this idea of what is the
simplest way to communicate the phrase
they are showing if you look hard enough
you will find the same shapes
reoccurring in letters and numbers a lot
so what I'd like to do is take some of
these what I call the diplucate
and take them away just to give you a
famous example of what I mean think of
the Victorian Albert Museum in London
you don't have a fully typed out capital
e in the logo but you still kind of see
it you know it's you know it's supposed
to be a capital A because of the
placement of December's and suggest some
of the missing parts of the capital a
that's the kind of thing I am always
trying to do with the type a common
thing to do is relate the letter O to
zeros which is an idea I toyed around
with but then I thought it would be much
more interesting to relate my maturities
in a deal with the curvy upper part of
the number twos which I will have in
2020 and after some trials and errors I
have decided to not take out any main
parts of any characters what I did
instead is I made the strong connection
between the two and the letter D I told
by making them related I would get a
nice flow between the two composing
parts of my design
the word and the date
as you can see I have taken apart some
of my characters I didn't really like
this overly curvy shape of the number
two so I brought in some other phones
now when I got to this stage with my
design I have basically decided that
this is it the seed of the idea is
planted I just need to nurture it to see
it grow what I had to do is you know
trim it play around it and polish it
until it's looking its best
I have changed the bottom parts of the
number 2's again the first one was a bit
too curvy to sort of mustache like and
the second on the other hand that was a
bit too sleek to strict so I went with a
third version which was somewhere in
between these two directions I have also
brought in a few little extra graphic
elements a dot on the eye as well as
this little overlapping bit on the two I
had this initial idea that the word mark
should also resemble a bunch of grapes
or gray point which is a very unruly
unpredictable looking plant with the
fruit and the leaves all overlapping and
growing in our possible directions I
mean she let all this comparison would
end up in InDesign that is a bit too
much a bit too messy so I didn't push it
very hard but I left some little notes
like this in the composition referencing
this root
I also wanted to bring in some abstract
supporting elements the idea was to show
what a circular piece of design that
would resemble both fire work as well as
the fizzy Prosecco popping out of the
bottles if you wanna know how I have
done this in Illustrator I basically
drew out a circle shape then changed the
line to a dashed line in the stroke
settings then pumped up the line weight
I wanted these elements to be in the
background not taking anything away from
the word mark so I used a few very heavy
outlines to separate everything after
some playing around I realize that this
background element doesn't really work
for me it's too angular and didn't give
the right impression it looked a little
like a dartboard or you know those
old-school circus posters with a
circular raised in the background he
just wasn't the exact looking fear that
I was going for I have tried to save
this composition by curving out the
edges but that didn't work too well
either so I decided to redraw this
element in a different way this time I
made it out of exclamation marks mirror
or rotated appliquéd couple times and
voila you got a circular design this
immediately felt like a more appropriate
background for my design
[Music]
at this point I was happy with the basic
design work so I jumped over to
photoshop to mock this up first I have
downloaded a champagne bottle mock up
then I have paste it in my word mark not
just because the shape of the design is
basically done that doesn't mean that
the work is done there are a lot of
other aspects I had to start thinking
about at this point like define a color
scheme the sizes and ratios of different
elements that canister I also started to
play with embossing settings just to see
how that would look
and that made such an impact almost
immediately as I started to play around
with it I knew I would definitely
include a bit of this in the final
version now here you can see I have
tried throwing a bunch of different
colors to this thing nothing really
stuck out to me to be honest in fact I
felt like the simplest I went the better
at the design looked initially I was
thinking of a gold and you know
expensive looking color something subtle
which is kind of released to this idea
of a cheeky Prosecco
you know Prosecco and champagne are very
elegant civilized things but there is an
element of playfulness to them as well
which I thought might be nice to
represent with a bit of color but
eventually I dropped this idea sometimes
color and composition end up fighting
each other so you gotta give it to one
side or the other I went with
composition and kept this modest gray
color scheme similar still a precious
shade anyway isn't it I haven't looked
illustrator to finalize the design I use
illustrator for this kind of work
because of the scalable vector
capabilities I don't want to worry about
pixels and that kind of stuff in the
early stages of my design
using illustrator allows you to focus on
the craft first and once you are done
with that what I call the heavy lifting
of the design work then you can move on
to the actual issues that come with
packaging such as formatting sizing up
everything and so on you know I have
made an actual label which would
surround my design I have made sure that
it is the exact size that we would need
and that we are in CMYK mode so the
print quality would come up nice you
know I usually wouldn't recommend
gradients for print
but I thought since it's going to be a
relatively small piece designer is only
90 by 95 millimeters I thought why not I
just want to quickly show the exact
settings I have used to get my final
embossing in case you are interested how
I did that so I bring in the artwork the
Photoshop double click on the layer
settings then take level and embossing
here I put the technique to chisel hard
and bombed up the depth and the size of
it now there are a number of other
settings you might want to have a look
at here if you want to you can make the
effect a bit softer on the edges or
bring in some texture on top that can
look nice as well depending on what
you're working on but I have decided to
leave it as clean as I can I really like
this natural metallic look it's a bit
like a precious piece of jewellery isn't
it it also reminds me of the title
treatments for the Harry Potter and the
fantastic Beats movies right now the
final step I brought this layer back to
illustrator but I traced it so it
becomes a vector although if you are
more comfortable with Photoshop you can
just say that and finalize everything in
my new Photoshop file and there we have
it it's all done the Swizzle guys have
provided this picture of the label as
butter so instead of my previous mock-up
I ended up using this image to make my
own makeshift mock-up basically it's
simple and clean no nonsense
that's a Prosecco is to me by the way
there is still a little time to apply
for this competition you can submit the
design by the 19th of this month so if
you feel inspired and you have a bit of
time on your hand this coming week feel
free to give it a go I hope you enjoyed
this process video follow what channel
if you are interested in digital design
projects with a Jean graphics
illustration interior design
architecture and everything in between
as I said I will leave more info about
the competition under this video and see
you guys in the next week
you