Hi, it's Neil Waterhouse
Today I want to talk about
Why, if you have an eBay business,
you should at least consider having one or more
spare eBay accounts?
The first reason is insurance,
so peace of mind for a better word.
The same reason with car insurance
just in case, what if something goes wrong with your main eBay account.
What if something unforeseen happens,
you suddenly get random negative feedbacks or defects?
Approximately 40% of all eBay buyers will leave feedback
and the other 60% simply won't leave any feedback at all.
Most eBay buyers do the right thing
and if they want to leave feedback,
the feedback they leave is normally positive.
However, some buyers, maybe having a bad hair day,
had an argument with their spouse,
or something could be wrong with the product,
and they'll simply leave a negative feedback.
If and when this happens, and this happens to us all
We ourselves will do everything we can
to have the feedback reversed.
However, this does not always work
and sometimes the customer will refuse
to remove the feedback no matter what.
This happens to every seller over time
and it simply comes down to the law of averages.
And eBay knows the average
and they expect every professional eBay seller
to get negative feedbacks and defects.
Normally for most eBay sellers, out of all their transactions,
they'll get less than 2% negative feedbacks,
and less than 2% defects.
However, we all know, there's somebody out there,
and sometimes unfortunate thing happen
which can be out of our control.
For these things, we need to have some sort of insurance.
The simple solution is to always have a spare eBay account
or multiple eBay accounts.
The spare eBay account simply sits around collecting dust
and is simply there ready if you need them.
And you can use it for multiple things as I'll show you.
If you set up spare eBay accounts,
use them to initially purchase items only.
This way you can rack up some positive feedbacks
from all the items you purchase.
And the spare account is only used for purchasing items
and therefore can only receive positive feedback.
Back in 2014, eBay stop sellers from being out to leave negative feedback.
If something goes wrong with the main eBay account
or you suddenly get too much negative feedback
you can immediately shut down those listings
and move the listings to the spare account.
After 12 months, all the negative feedback
will automatically drop off
and you can then again start selling on the original main account.
The advantage from spare account sooner than later
is the gaining of history.
And the history comes in two parts.
First is the date you open the spare account,
i.e today or 6 months ago, whatever
Buyers prefer to purchase from
accounts that were not opened this month.
And the 2nd advantage of having a spare account,
sooner than later is you can start racking up
some positive feedback now from purchases.
Buyers prefer to purchase from sellers with
at least 20 feedbacks, preferably more.
The more feedback you have, the more social proof you have.
However, any over 100 doesn't make a huge difference.
To accumulate feedback on the spare account,
simply start purchasing items which we'd normally be purchasing
from other locations like the shopping mall, etc.
Also, get your spare, kids use the spare account
to purchase items.
There's no need to go and spend money that you were going to spend anyway.
Instead of dropping to the local mall to purchase,
say, office supplies, birthday presents,
knick knacks around the house, etc
consider purchasing them using your spare eBay account.
Very often with eBay, of course,
there's a better range, and normally cheaper
and they'll get delivered to your door.
You'll also get the added bonus
of getting feedback to your account.
A point to note though is
if you've been suspended by eBay for any reason
including repeatedly breaking the rules
or a defect rate greater than 5%,
a spare eBay account in your name might not help you
as eBay can block all the accounts.
Another reason to have multiple eBay accounts
so that you can run each business separately
with separate financials.
For instance, our import business is totally separated from our drop-shipping business.
And also the overseas business is also totally separate.
They all have the separate accounts.
The 3rd reason to have multiple eBay accounts
is simply to say you can sell off eBay niche businesses.
If you have an eBay account that sells anything and everything,
you take out all of a particular niche,
say gardening and then put in your spare eBay account
and then you can simply rename the spare eBay account,
get a graphic artist to create a new logo, listing template, etc
to match the niche and bingo,
you have a new sellable eBay business.
There are ton of buyers out there
who prefer to pay a premium,
buying an existing eBay business
rather than building one themselves from scratch.
That's all for this week
Please, if you're running an eBay business and
do not have a spare backup account, please
stop what you're doing now and create one.
It will only take you less than 5 minutes
and it'll cost you nothing and
I'm sure it'll give you great peace of mind.
That's all for this week
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please come over to NeilWaterhouse.com
for more eBay hints, tips and goodies.
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Until next week, list more sell more,
this is Neil Waterhouse.