Public speaking is a tough nut to crack for many people, especially when you're delivering a lot
of value over a long period of time. How do you keep your audience engaged from start to finish?
Let's talk about how to engage an audience in public speaking.
I'm sharing this with you as someone who has spoken on stages in front of over 5,000 people.
So today I want to relay a quote that changed my entire perspective on business and public speaking.
So, we're going to unpack the one quote to remember if you want to influence people in just a moment
and I might be giving away all my secrets here today because we're also going to dive into the
three objections you have to overcome in order to keep your audience engaged. And get ready because
we're also talking about the four things to include in every single speech to leave your
audience hanging by your every word. Just know that you owe me a cut of whatever you make for your
next presentation, okay? Just kidding. Let's jump in. Here's the one quote to remember if you want
to influence people, Blair Warren has this quote where he says people will do anything for those
who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and
help them throw rocks at their enemies. We try to incorporate all five into our webinars, our
presentations etc. to lower our audience's objections, keep them engaged and encourage
them to buy. Think about this. When you have someone speaking to you that's installing that belief in
you, encouraging your dreams, showing you that you can do it, just think of that feeling that it gives
you, that belief in yourself, the hope, that is the best feeling that you can have anyone walk away
from your presentation with and if you can also help them to justify their failures and show them
hey, it's not your fault this hasn't worked out for you in the past. You just haven't known this.
You didn't know this system, you didn't have this knowledge but here you are today learning it now.
This also elevates that feeling of hope and belief for them. In your presentation, if you
can allay their fears, that's going to give that audience member the motivation, the momentum to go
after it and know that even if they did have fears, that with your help, with your motivation, with your
system, your knowledge that you're sharing with them, that they can accomplish and achieve this.
One of my favorite things to do in helping to confirm suspicions because of course people are
going to be skeptical, I've tried this before, it hasn't worked. How do I know this will work
for me is by showing social proof. Here are people just like you that were facing the same obstacle
and they did it and you can too. And lastly in throwing rocks at the enemies, it's giving
that us versus them. We are victorious because we know this, because we have this motivation, because
we are different from them. One of the ways that I like to throw rocks at the enemies is not
necessarily throwing rocks at a competitor because we're not trying to be rude or aggressive although
if you want to be polarizing, that can work for you. But you can also throw rocks at an object
or a feeling like I throw rocks at the feeling of obscurity. For entrepreneurs that want their voice
to be heard, that they want to spread their message and our enemy is obscurity and we don't want to
go there, we don't want to feel that feeling ever again so what I do is help encourage their dreams,
allay their fears, justify their failures and confirm suspicions while throwing rocks at we
are not going to fall into that trap of obscurity ever again. Knowing this, I want to hear from you
what's a common fear that your audience has and what would you say to them or what's a story you
could tell with some social proof that you could share to help them overcome it? Let me know in the
comments below. In order to keep your audience engaged, there are three objections that you
have to help your audience to overcome and these objections are roadblocks for them, these are the
stories that they're telling themselves, they're the false beliefs. The first one is a vehicle false
belief. So, they're thinking about the thing that you're presenting, the vehicle towards the
outcome. Can the vehicle be presented really help me? In my case maybe if I'm selling a course about
how to make a great YouTube video, the audience could be wondering if video is right for them
and if they don't believe it and they check out, they won't listen to the rest of the presentation
because they think video doesn't work for me. I'm not going to use this This isn't going to benefit
my life or my business. So, we have to be able to tell them the stories that are better than their
stories, their false belief to give them belief in the vehicle. The second objection is an internal
objection. This has something to do with themselves, their internal, typically an insecurity. So they
might be thinking do I have the right voice for this? I don't think I can do this. I might fail.
So, what's a story that you can tell them, maybe this is where some social proof comes in to show
people that were just like you or I'm just like you and here's how I overcame it, here's my before
and after picture. This can help instill that belief in them and the third objection is external.
These are things that are outside of themselves. Typically things like I don't have enough time,
I don't have enough money, I don't have the support around me and that's where you can tell stories or
offer something that is going to give them that support of time or money or resources. I'm not
saying that you can offer them money but typically, if you're offering them something that is free or
has a payment plan or can help them to earn money quickly, that can help them overcome that external
objection. Now I want to share with you the four things that you need to include in every single
speech, really any presentation, whether it's a webinar or even a social media post that's
going to leave your audience hanging by your every word. But before I do, have you subscribed to this
channel yet? If you want to bring your business closer to infinite cashflow with evergreen
content and incredible offers, go ahead and hit that red subscribe button to be notified
everytime I upload. The 4th thing you need to include in every speech, every presentation
that's gonna leave your audience hanging by your every word, it's a proprietary
story selling system that I created called ELSA. Yes, you might think of the snow queen from Frozen
but for these purposes, do not let it go, ELSA is an acronym that stands for epiphany, lesson,
story, application. Now before U create any piece of content or presentation or webinar, I'm thinking
what is the big picture epiphany that I want my audience to walk away with? f I can just have
them have one breakthrough moment or one big aha, what is that thing? What's that main idea of that
piece of content and if you can have that epiphany, that outcome, you can reverse engineer the outcome
so that the rest of your content is always leading to that epiphany. The L in ELSA stands for lesson.
This is teaching them something that offers value. Typically if you can break this down into a
framework, something that's easily digestible and understandable for your audience, this can lead
them to that big epiphany, to that big breakthrough. However the S in ELSA stands for story
because the best educators, the best marketers are the ones that spend more time on the story.
Think about your favorite teachers in school. Which are the ones that you remember the most?
Were they the boring ones that like the Charlie Brown teacher at the front of the classroom like
or were they the ones that told the best stories? The ones that you felt like really cared about you?
The ones that you felt belief in yourself because of how they communicated with you?
So when you can share a powerful story that tugs at their emotion, whether it's humor
or tugs of their heartstring, this humanizes you and helps you relate to your audience, builds that
know, like, trust factor and makes you memorable. And the A in ELSA is for application. What's the next
step? What's the actionable step for your audience to take? This could be a call to action for what
to do next, whether it's to go to another video, click the link and sign up for this thing, hand
over their credit card, become a paying client of yours. How can they apply what they've just learned
from your presentation? If you're ready to take your content marketing to the next level with a
one day a month strategy that drives leads for life, then click the link below to reserve your
spot in my next free training. This is the exact strategy that my six, seven and eight
figure clients use to maximize their cashflow through online content and you could be next.