>> 2020, NEW YOU.
FOR THOSE LOOKING FOR AN UPDATED LOOK, IT IS ONE STOP SHOPPING AT PARLOR IN FRAMINGHAM.
>> I WOULD SAY 2020 IS ALL ABOUT CONVENIENT SERVICES.
SERVICES THAT GIVE YOU A LOT OF VALUE IN LAST YOU ONE MONTH OR TWO MONTH OR THREE MONTH.
SERVICES THAT MAKE YOU LOOK AND FEEL BEAUTIFUL EVERY DAY THAT REQUIRE NO MAINTENANCE.
SHAYNA: RACHEL EYES THE BEAUTY AND PHOTOGRAPHY DESTINATION, HELPING CLIENTS STAY ON TREND IS KEY FOR HER TEAM.
>> WE WANT TO BE LIKE NEW YORK CITY.
WE WANT TO BE LIKE L.A..
SHAYNA: FOR A BUSY MOM, STAYING ON TREND CAN BE A HASSLE.
>> FULL-TIME BUSINESS OWNER AND MOTHER.
I WEAR SEVERAL HATS.
THE MAKEUP AND THE CLOTHES USUALLY TAKES A BACKBONE THERE.
I HAVE SENSITIVE SKIN.
SHAYNA: TODAY IS A BIG DAY FOR HER.
SHE IS AT PARLOR FOR A MAKEOVER.
FIRST UP, AND ON TREND MAKEOVER.
SHE REJUVENATES HER SKIN WITH A HYDRO-FACIAL.
>> IT IS A SYSTEM THAT IS USING A VACUUM IN ADDITION TO EXFOLIATING AND HYDRATING INGREDIENTS.
IT IS -- THE BENEFITS TO IT ARE, YOU ARE NOT JUST APPLYING TOPICS TO THE SKIN.
YOU ARE INFUSING THE SKIN WITH THESE -- WITH THESE INGREDIENTS.
SHAYNA: SHE BRIGHTENS HER SKIN WITH AN EGYPTIAN ROSE JELLY MASK.
>> ROSE IS ALWAYS VERY HYDRATING.
ALWAYS HELPS SMOOTH AND SOFTENS WRINKLES.
>> WENT TO DO SOMETHING LIKE A -- SHAYNA: IT IS OUT OF THE SPOT AND INTO THE SALON FOR AN UPDATED CUT AND COLOR.
>> WE ARE GOING TO GIVE HER A MIDDLE PART AND ADD SOME BRIGHT PIECES DOWN HER FACE.
YOU’RE GOING TO GIVE HER A BLUNT CHOPPY CUT THAT IS GOING TO FEEL MODERN AND FRESH.
SHAYNA: RACHEL SAYS THE KARDASHIANS HAVE A HUGE INFLUENCE ON MAKEUP TRENDS.
FOR 2020, IT IS ABOUT A MORE NATURAL LOOK THAT IS LIGHT AND AIRY.
>> IF YOU WERE USING A PURPLE OR SOMETHING A LITTLE BIT BRIGHTER, YOU COULD STILL WORK IN THE SAME DAY WHERE YOU ARE GRABBING THE COLORS.
PLACING THEM ON THE OUTSIDE OF THE EYE.
YOU CAN STILL BLEND IN THE NEUTRAL COLORS.
SHAYNA: SHE SHOWS OFF HER NEW LOOK AT PARLOR’S IN HOUSE PHOTO STUDIO.
PERFECT FOR SHARING HER 2020 TRENDS ON SOCIAL MEDIA.
>> I FEEL LACK WHOLE NEW PERSON INSPIRED BY THIS ATMOSPHERE.
I FEEL BEAUTIFUL.
ANTHONY: AND AS FOR GUYS, MEN CAN ALSO STEP UP THEIR 2020 STYLES AS DANA KATZ, OWNER OF MILTON.
THE STORE FOR MEN.
>> THE TREND WE ARE SEEING █IS COMFORT.
THE GOVERNMENT HAS TO STRETCH.
IT HAS TO MAKE YOU FEEL AS IF YOU DID NOT KNOW WHAT YOU ARE WEARING IT.
ANTHONY: MENSWEAR IS TRENDING MORE CASUAL.
>> BUSINESS HAS BEEN GREAT.
GUYS ARE WEARING SPORTS CODES MORE OFTEN WITH JEANS.
ANTHONY: THIS IS AN EXAMPLE OF WHAT YOU HAVE ON.
>> IT IS.
IT IS MY FAVORITE JACKET.
ANTHONY: WHAT IS THIS MATERIAL?
>> WOOL.
>> IT IS REALLY LIGHT.
ANTHONY: I LIKE THIS JACKET, WHAT HE SAYS, SOMETHING NEW FOR YOU TO TRY ON.
-- FOR ME TO TRY ON.
I THINK I HAVE AGED OUT OF THIS.
THAT IS WILD.
WHEN IT COMES TO SPECIAL OCCASIONS, HE SAYS TUX RENTALS ARE MOSTLY ALL.
BOTH -- POST -- MOST PEOPLE ARE BUYING SUITS AND TUXES.
GORGEOUS COLOR BLUE.
YOU WOULD NOT HAVE THOUGHT OF WEARING THIS TO A WEDDING.
NOW, PEOPLE DO.
>> ABSOLUTELY.
THIS IS THE NEW BLUE.
ANTHONY: FOR MEN, IT SEEMS, KEEP IT SIMPLE.
ADD SOME COLOR.
KEEP IT COMFORTABLE.
>>>> THE BEAUTY OF THESE PROPERTIES IS IT ALLOWS YOU TO WEAR THINGS THAT ARE A LITTLE TREMOR.
A SELA WHAT VERY FLATTERING.
ANTHONY: THE GRAY JACKET WAS NOT TED’S CUP OF TEA.
THE FOLKS AT MILTON TELL US SUITS MADE FROM THAT MATERIAL ARE VERY ON TREND FOR 2020.
OTHER 2020 MEN’S FASHION TRENDS INCLUDE TURTLENECKS WITH BLAZERS, HATS WITH CLOTHIN