Hello, everyone, and welcome back.
Thank you so, so much for joining me.
Listen, the makeup industry and world is absolutely out
of control... there's bit of fluff on me.
Out of control. Crazy.
It's got too much too fast, too quickly, quickly.
And it's, it's...
Today I want to talk about a few things
that make the makeup world just seem unbearable and
out of control and too much at the moment.
Just before we continue into today's video, I want
to say a huge, huge thank you to today's
sponsor, and that is Discord, the actual Discord itself.
Listen, so many of you, and I genuinely mean
so many of you, you can see it throughout
my comments, throughout my YouTube comments on Instagram, whatever,
have asked me to get on Discord.
And at first I was like, yeah, yeah, yeah, fine.
Because I don't think I quite understood how incredible
it was to use Discord as an influencer to
connect and communicate with all of you.
So if you are unfamiliar with Discord, Discord
is a text, voice, video communication service app.
Used by 150 million people to kind of just
hang out and talk with friends, talk with
communities, talk with fellow...
I don't know what I was going to say. Fellow other people.
Discord makes it super easy for you
to kind of hang around online with,
likeminded, people, whether you're into makeup, skincare.
Why do I keep listing things?
Other things, whatever you're into.
You can find people into similar stuff on Discord,
and you can talk to them, voice chat with
them, text chat with them, just hang out.
So as I mentioned before, I wanted to make
my own Discord because everyone asked me to.
And I was like, you know what?
Give the people what they want.
And Discord reached out to me, they were like, we can help you do this.
I was like, okay, let's do this.
And it has been so incredible, I have to say.
So I'm using my Discord server to talk about makeup,
obviously, of course, in there, we have a pets area.
There's a Disney area
for us Disney fans, to talk about Disney stuff.
We also have an area for you to share your makeup looks
with each other and an area to ask for makeup advice.
And I'm very active in there, not the
last two weeks because I've been on holiday.
And there's even an area for our ghost stories.
There is something in there for everything, and
we can make more if you want.
So by joining my Discord server, we
have more of a direct communication together.
Me to you, you to me to talk
about makeup and all these other things.
So if there is a makeup question that you ask me,
and I miss it online because I often miss a lot
of comments, it's probably the best place to do it.
There's a whole section dedicated to it.
So that's one of my absolute favorite
things about Discord, is making separate channels.
So although my content is all about
makeup and things like that and beauty.
We can make a separate channel for anything we want
to talk about because we absolutely have more interest than
just makeup, you know? And that's what I love, is
finding out more about our community and what we're into
that isn't just all about makeup.
So if you haven't already, please go
ahead and join my Discord server.
Let's chat, let's hang out.
I'll leave a link on the screen here and I'll also
leave a link down below in the description box for you.
Thank you so much again to Discord for helping
me with this and sponsoring this video and actually
helping give my community something that they wanted.
So thank you so much again.
Check it out down below.
So let's just start straight up with
it and let's talk about releases.
Too many releases.
There's a few different aspects to this, right.
There's the brands that do new releases all the
time, ridiculous amounts of insane releases, ColourPop, Revolution,
Makeup Revolution and all their subgenres of brands.
And then we have new brands popping up, brands that
already exist, that are trying to make makeup brands.
There's a lot, a lot of releases in this world.
And don't get me wrong, I'm not mad at good releases.
I love a good release, I love a
good collection, I love things like that.
But the trouble with these releases is that
they are all too similar or they just
don't make sense or they are completely unneeded.
I'm not a fan of the term,
who asked for this, when people...
we didn't ask for anything, that's who.
No one asked for anything. But it happens.
Somebody out there is wanting something.
But you know, there are things out there
that people do actually want and do actually
ask for, which we don't really see getting
released. Or the releases people want,
people come up with an underwhelming version of that.
There are so many things happening, so
many brands releasing new products, new textures, or
just a copy of what other brands have
done that we need something maybe a little
bit more inventive, a little bit something else.
I'm going to move on from this topic
because I've mentioned it recently and I thought...
or, I'm going to mention it.
I don't know where I release this video.
Let's talk about pricing, right?
And the way makeup is released
and how it's released recently.
Way back in the day when, let's say MAC, because
I used to work for them, when they had all
these incredible collaborations with like Barbie and Hello Kitty and
all these incredible license releases, right. Packaging.
People would collect them.
People would hardcore wait outside, queue for hours
and collect these collections because every single aspect
of that one product was amazing.
The packaging was good, the inside packaging, the outer
box, the actual product was a great product.
Now, when we look at collections nowadays, let's
take for example this one, which I just
got, the ColourPop High School Musical thing.
This is the packaging and this is the palette.
This is an exciting palette.
This isn't.
This is card, which is fine because
we can recycle, but it's just underwhelming.
It's underwhelming.
Maybe that's personal opinion.
Whereas we look at some past collections where the
palette had a mirror inside and it was a
keepsake, it was something you would have hang around
more, which we don't get anymore because brands, leads
me back to this, are constantly releasing everything.
So it's almost like they need something that's affordable
to make and just to put out there.
So when a brand does come along that
have like, really nice packaging, it's thought out,
it looks a little bit different.
There's a collection like the Besame collections,
when they do a Disney collection.
It's really well thought out, the packaging is card
but inside it looks like a book
or the outside looks like a book.
There's information inside.
Well, it's a book.
That's why it's card.
You know, it's cushioned with something.
Not everything has to be some
major, like, luxury keepsake collection.
But if we did less releases, we could have
these moments of, wow, what an incredible release.
For example, Revolution, for example.
When they release something, for example, it all looks the
same and the packaging is all the same, same shape.
Same...
What's it called? What are they called?
What are these called? Like, oh, here's the...
Not item. Unit, here's the unit.
It's all the same.
It's just not exciting anymore.
And here's my deal. Sorry.
Brands are charging a lot for makeup that is basically
just card with makeup in, that's actually the same price
as people were charging for more luxury palettes that you
could keep and hang around and display.
The pricing for makeup has got out of control because
people know you will pay it, I will pay it.
It's become such a collectors thing and
such a popular trend, makeup, that the
pricing has gone absolutely out of control.
Imagine paying how much we do for a concealer now...
No, five years, seven years ago,
eight years ago, ten years ago.
Imagine seeing a concealer, that's that much money
and being like, oh yeah, that's decent.
It wouldn't happen.
It would not happen.
So the makeup industry has gone to this point
where you're paying a lot more for a lot
less than what you would get before.
Less effort, less product, less meaning.
It just, I think it's gone out of control with pricing.
Okay, this is going to sound really rude, and I
know indie brands are just trying to make, you know,
have a start for themselves, but I'm tired of everyone
just launching a brand and getting stuff from AliExpress.
Now, here's why.
Because all the palettes look the same, it's all
the same formula, and it's just the lies.
So I knew someone, I didn't know them personally, but
I knew of them and they had their own brand.
It doesn't exist anymore.
And I watched them talk about
the launch of their own brand.
Now, bear in mind, they were having everything shipped
from AliExpress and done there, the palette itself, the
colors. But they were saying things like, oh, I've
tried this in the lab so many times.
You haven't been to a lab.
You order some samples from AliExpress, they came, you
up charged it by like 500%, and said it
was something that you've been working on for years.
You haven't hun. We don't all need that backstory
of like, oh, you've been working on for years.
The point of it is, to me, is there's nothing
new or different about the formulas of the product.
There's loads of brands with the
same formula, the same product.
You can literally copy and paste into Google,
and it all comes up, the ingredient list,
and it all comes up the same. Not all of them,
that's not to say don't buy indie brands,
because I love indie brands, but a lot
of them are just dropshipped from AliExpress.
The packaging you can find, the components.
Components, that's the word! On AliExpress.
It's just a bit of a weird thing where
you see it on like, oh, we're launching this
new brand, and then you recognize the package.
It's like, 20 other brands have this,
and you're charging me how much?
Or it's going to be how much?
I know you need to make a profit, but you're
not exactly giving out something that's worth that much money.
Be honest.
Build up your brand then, build up the brand.
It's a difficult one because I
don't want makeup from AliExpress.
I don't want to wear makeup from AliExpress.
But for some people, it's an easier route to go.
If you're going to start a
makeup brand, where do you start?
For some people who don't have millions to start
up their own brand, it's an easy way to
start up a company with next to no money.
But at the same time, I'm so tired
of seeing the same thing over and over.
Not everyone is openminded.
A lot of people don't...
When they know it's from AliExpress or Alibaba,
they're just going to be like, okay, I
don't want to try that brand anymore.
That brand buys from there.
And it's basically something I can buy
myself for a fraction of the price.
I can find that color.
I can find all those colors and put
them into a magnetic palette and be done.
In fact, you can make the whole palette
and be done for a lot lesser price.
Seasonal releases.
Let's talk about it.
Seasonal releases get a little bit out of control.
Christmas...
So I'm recording this on September 19th, and I have
received Christmas...
Oh no, that would have been last month. It would have been last month.
I have received Christmas emails, products, advent calendars,
which I'm really grateful, by the way.
But for me, Halloween comes first.
Where is Halloween in your seasonal releases?
Where's Halloween?
We get Easter releases.
We get like Luna new year, Chinese
New Year, and everyone jumps on every
single season super early or super saturated.
Like, yes, it's great to do some seasonal releases,
but it's great when you...
Again, it leads back to all the different releases.
It's great to get a seasonal release when you
haven't just released three new collections last week.
When everything comes in too early, it's too much.
It's too much to deal with.
There's still limited collections being released.
And at the same time, I better get this
Christmas release because it's going to go soon.
Like, your advent calendar is going
to sell out in September?
If I had a brand, I would do new
releases in seasons or I would skip a season
if I was doing, like, a summer release.
You know what I mean?
I feel like it's a rush.
I feel like owning a brand at the
moment must feel like a constant race.
Like, you're going, going, going, what's next?
What's next? Who's doing this? Who's doing that?
What can I do before them?
Oh, no, someone released this.
Let's get another one out.
It's just...
Let's talk about trends, right?
Every week, every day, there's a new something, there's
a new this. New. There's a new way to do this.
There's a new way to do this.
It's constantly like, and this is TikTok.
This is the fast information, taking in
information quickly, where it's like you've seen
everything for a week, over it. What's next?
Over it.
But also, trends come around, right?
Every so often. That cycle of trends coming
around has minimized to coming around every single week.
We've seeing trends that we saw a
few months ago come back as new.
Whereas before it would be last season, a few
years ago, the last decade, they're coming back weekly.
Somebody messaged me something like, oh, does this work?
And loads of people sent me the same thing.
It's like, we spoke about this
at the beginning of this year.
Do we not remember?
Is it happening again?
Contour like this. The next week, contour like this.
Contour your nose, like this. Backwards contouring.
It's like...
The need to go viral is insane.
It is staggering. And you know what?
Going viral like it used to back in the day does
not make you as successful as it did back then.
If you went viral, what, when did
TikTok really blow up? over Lockdown? I don't know.
I wasn't on it before that.
Back then, instantly, millions of
followers, loads of this.
You're suddenly an internet celebrity.
Everything's good.
Now if you go viral, that one TikTok
goes viral, and you know, that's it.
So the need to constantly have
something going viral, doing something stupid,
doing something, whatever, is too much.
It is way too much.
Everyone needs to calm down, stop looking
for the next way to do something.
Give us some information, give us some product reviews.
Give us some in depth something.
Just some looks, just some nice makeup.
Let's do makeup, some nice makeup.
You know? Let's not try and do
the next best thing every f*cking time.
I'm going to stop, I'm going to stop recording.
I'm going to stop recording right here,
because I get heated.
Thank you so much for joining me.
Let me know how you think the makeup
world is getting out of control down below.
Calming voice.
Let's have a discussion. Thank you so much for joining me.
Please do consider subscribing, giving this video a thumbs
up, and I will see you very, very soon.
Bye.