-Does Derral Eves strategy work? He's got his channel Jump Start Program. I've
actually been through that program. I've been in Derral's Inner Circle. He's had me speak on
his stages. But how does his strategy differ from mine and which one is right for you?
So, Derral Eves does have a great strategy that can generate ten thousand dollars from
every one million views on your YouTube videos. So, I'm going to go through several things that
Derral teaches and that he says and I'll give commentary on that on how it differs from my
strategy. But then I'm really going to share with you something magical that happens on
YouTube that Derral skips and is not a part of his strategy that you definitely want if you want to
generate leads from your YouTube channel. -Your thumbnail strategy should not be an afterthought,
but it should be your first thought. Mr. Beast and I can tell you that he'd not only spend some hours
but sometimes days getting that right thumbnail. -Derral teaches how to dive deep into YouTube
analytics to really understand the viewer and to find patterns of things that are working. -I let
the algorithm decide what's going to be best for that viewer based on their viewing patterns and
behavior. -So, this is solid. You need to become a student of Derral on this. Now, in times past,
Daryl talked positively about search traffic. -if you want your videos to be recommended by YouTube,
and actually rank higher in search, then you want to pay very close attention to the
click-through rate and that will help you get more views and visibility in search. -But in
the last couple years, he's been changing his tune about search. -It's taking your content,
not really getting it to search engines, but it's more going to humans. We need to not optimize
for search engines but optimize for people. -Yes, it's obviously very important to optimize for the
people. But Derral is talking about getting your video to rank for short keyword phrases. Such as
goal setting or leadership change, or avoiding burnout. Those are only two-word phrases. -The
first tag will be the primary keyword that I'm using in the title that primary keyword that I'm
using in the description, then I'm going to use relevant keywords. I'm going to use a tool called
TubeBuddy. -But something magical happens when you go after much more specific search phrases.
When somebody does a very specific search and they find exactly what they're searching for,
they watch the episode all the way to the end. We go after long phrases like this.
So, for goal setting. How to set goals that don't make you miserable? You see how much
more specific that is. Or how to train your mind to achieve goals? Or what's the first step in
the goal-setting process? See, I didn't make up these questions about goal setting. I did keyword
research, I'm going to show you in a minute. That found that these are the questions people
are asking that are really long and specific and still have consistent search volume. So,
for leadership change. Which leadership style is best for change management? That's specific. How
do you announce a change in leadership? Wow! I probably wouldn't have thought of that one,
but that is such a good topic. What is the role leadership must play in culture change? Yeah,
still again, very specific. Let's look at avoiding burnout questions. How nurses can cope with stress
and avoid burnout? Oh, I love how specific that is to nurses. I love that. You obviously would have a
built-in audience of nurses with that episode. How to avoid burnout when working from home? Or how
to set healthy boundaries at work to avoid burnout? I mean, look, how many words these
phrases have and yet. Again, I didn't make these up. I did keyword research to find these phrases
that have consistent search volume every month. So, each of these phrases you know they're pretty
long eight to ten words long. But the key thing is they have consistent search volume every month.
I didn't make those phrases up. But I used a tool that I'm going to show you in a minute that helped
me find these phrases that have consistent search volume and what that means for you is that your
videos will have a built-in audience. When they watch these videos and you give them this answer,
they've received value, they appreciate you, they want to subscribe. In fact, they want to work with
you, they become leads and they hire you. So, let me show you the real difference between my
strategy and Derral's when it comes to revenue, Okay? So, we've got Derral on this side, we've
got me on this side. Typically if you're talking about generating ten thousand dollars in revenue,
you need about a million views. If you're into the technical side of this. This is with a CPM of 10,
that's cost per thousand views. I've seen CPMs as high as 40, 50 even 60. I've seen CPMs as low as
one or two dollars. So, just as an average, okay? A 10 dollars CPM, you'll generate ten thousand
dollars in revenue from advertising and from sponsorships, okay? So, that's Derral's strategy,
and don't get me wrong. Derral has helped many people achieve huge success. He helped Mr. Beast,
go from one million to 100 million subscribers. So, Derral really knows what he's talking about,
but this is the plan. You need a million views to generate ten thousand dollars. My plan with
100 views, you can generate ten thousand dollars. That's a big difference, okay? And it's really
easy to get 100 views. It's actually predictable whereas these views is kind of like viral traffic,
it's really elusive. This is really predictable. So, if you get a hundred views, you typically
generate 10 leads from that. At the end of our videos, we have a call to action. We give away
a free gift. Hey, if you found value in this video, go ahead and click the link below, okay?
That's a call to action that gets somebody's name and email address. Sometimes their phone number
and their mailing address and they become a lead and with every 10 leads, we typically have three
strategy sessions. So, having three conversations and 33 percent of those become customers. So,
we sell a ten thousand dollar coaching program. So many of my clients, these are their exact numbers,
okay? 100 views results in a ten thousand dollar sale. So, if you follow Derral's strategy,
he talks a lot about buckets, right? And the bucket strategy really works when you're trying
to get millions and millions of views that aren't going to turn into leads. But when
you're talking about my strategy of generating leads from your channel. So, you have a business
and you're generating leads and business revenue. You actually need a different type of viewer and
going after search works miracles and generating that your target audience. They are searching for
you and now they find you and see you as their hero. Before I demonstrate this tool for you. I
do want to announce that I'm really excited about this. The entire month of December, I'm teaching
my entire strategy. So, there are 22 weekdays in December and every weekday I'm launching a
new episode that'll be a module for this course. So, basically, look at it as a 22-module course
every weekday. Starting Thursday, December 1st and then on Saturdays, I'm doing live Q&A. So, a
live stream right here on YouTube, and during the week you can submit questions to me after watching
those episodes. So, you'll learn, you'll have questions, you get your questions answered. This
is going to be amazing. Okay, so, I've got the tool open on my screen. But let me decide, I think
I'm going to type in goal-setting steps. Just so I can find this one real quick for you. So,
I come to this keyword magic tool, you can get a free trial of this going to herokeywordtool.com.
So, if I type in goal-setting steps, and then I come and I always turn on the questions button
and word count filter, I'm going to turn to eight. I always start there.
I like to start finding phrases that are between 10 and 100 searches per month, that's the sweet
spot and there's the one right there. What is the first step in the goal-setting process? So,
that's how you use this tool to find phrases like that. So, mark your calendar, my 22-episode course
launching every weekday in December with Q&A live stream on Saturdays, I'll see you there.