- Hi guys, this is Priscilla.
- And I'm Hannah.
- And you are now watching (bleep) Industry.
We are here live at SEMA Show.
- At the Brixton Forged booth.
- Come visit us.
- Hey guys what's going on this is Alex
from Fitment Industries, and today we're at SEMA 2018.
It's been a whole year since we've been back at SEMA,
and we're in front of the Brixton Forged Skol booth.
We're gonna be talking to you about a couple
things that Brixton, Skol, and everybody
over here that has, like, the cool Lambos in the container.
We're gonna talk about what they're doing
and what makes them just so darn cool.
So, let's just get right into it.
So, Brixton Forged is a company that you guys
probably haven't heard too much about.
Now, if you think about Brixton Forged as
a company, they're more about, like, the higher end stuff,
so you would compare Brixton Forged to a company
like aHRE, to a company like Vossen, it would
probably be above, like, Rohana, multi-piece wheels,
or something like a rotary formed multi-piece wheel,
because a set of these is actually gonna
be right around $8,000 to $12,000 dollars.
Now, they will get more expensive because
they actually just introduced a full carbon fiber barrel,
which will bring a wheel set up to around $15,000 dollars.
I know you are guys are watching
this video and you're like, why?
Why would they do that?
That's because Brixton Forged specializes
in high end wheels, so they're more about, like,
the Ferraris, the Lamborghinis, the F80s, things like that.
But, don't be alarmed, they have other wheels as well.
So, if you guys actually take a look behind me,
we're gonna talk about a couple things
as to why Brixton Forged is so expensive,
but why it's so worth it.
So, the first thing that you guys have to remember
is when you see wheels that are made,
like multi-piece wheels, forged wheels,
stuff like that, is that there's levels to it.
So you have entry-level forged multi-piece,
you have intermediary multi-piece,
and so then you have high-end multi-piece,
so that would be your aHREs, your Vossens,
and then companies like Brixton.
So, one of the things that they have
is called APP Forging, so it's A-P-P Forging.
Now, it's a different sort of forging material
than like your standard stuff.
So, this is the same stuff that like,
Lamborghini, OEM Forged Wheels used.
This is the same forging stuff that HRE uses,
or companies like Vossen use for their multi-piece wheels.
So, you're already starting off
with a more expensive material.
Now, the second thing that you have to remember,
and we're gonna go into it with a little bit of B-Roll,
but Brixton actually has this thing
where they really don't care about milling times.
So, if you guys know the market, especially when
it comes down to milling time, everything costs money.
So, the more time a wheel spends getting made,
the more expensive it is for companies
to actually produce the wheel.
So, what ends up happening is a lot
of people will make sharp-ish looking wheels,
but then they'll stop because they
can only mill for about an hour or so.
Well, Brixton just doesn't do that.
They'll actually mill their wheels for
as long as they need to to get the perfect shot.
So, what ends up happening is these wheels
can be milled for up to like, four or five hours per wheel
just to get the design finishes that they want.
Because that, and the end of the day,
is what makes their wheels a little bit different.
Now, are you guys thinking like, that might
make a price difference of, you know, $2,000, $3000 dollars?
That's completely up to you, but because they do this
it's really the fact that they want to create a story
when you're buying their wheels from Brixton.
So, it's kind of an interesting thing,
because they've only been established since 2013,
which is weird, but that doesn't automatically mean
that they don't know what they're doing,
it just means that they've chosen to do a very select thing
in the market by providing wheels to like,
the VIP high-end sort of market.
They also have another brand called Skol Wheels,
which is going to be your intermediary
multi-piece wheel market, which is something
that's gonna be a little more Euro-style
and not so much of the VIP stuff.
Then finally, they have a flow form lineup
that is actually probably gonna be right around
$2,700 to $2,900 dollars, and is something that
is actually very very cool if you're a BMW owner.
So, Brixton is coming out with a few different wheels.
This is the actual RF7.
So this is a full form Brixton Wheel,
so this will actually go on like,
F80s, M3s, things like that.
And, these will probably run you
around $2,700, $2,800 dollars,
but they're probably one of the best looking
full form wheels that we've seen in a good hot minute
because of just the fact of their finish,
and they're just really good wheels.
They're extremely lightweight,
they're actually very very sharp looking,
and they're very product-specific.
So, if you have an M3 or you have an F80,
this is pretty much what they're
made for, which is pretty neat.
So, if you guys wanted any other reason to pick
up a Brixton Forged wheel, maybe the 8K price tag
wasn't enough for you, like, you know,
let's double that, let's bring it up
to like $14,000, $15,000, you can actually do that.
What they did is they partnered with
a company called Dymag, and they made
one of the first actual produced full carbon fiber barrels.
So, you'll actually notice what's the difference
between this and other carbon fiber barrels?
Well, this is a full carbon fiber barrel,
it's not an overlay, which is what
a lot of other companies do so that you
can have that carbon fiber barrel look.
So, if you look at this, this is a 20 x 9, I believe.
Is it a 20 x 9?
So, it's a 20 x 9, and it's 9 and a half pounds.
If you consider that for a barrel
that's actually FEA tested that is
absolutely insane with how light that is.
So, if you actually care about rotational weight
when you're looking at getting a
forged multi-piece wheel for like,
the track or something like that,
this'll actually behave very very well for you,
and since it's FEA tested it actually means that it works.
So, you actually see a lot of things
sometimes that look really cool, don't work, this does.
So, when you lift this up it weighs absolutely nothing,
which is absolutely just, it's crazy.
So, if that's that, hey you like that (laughs)?
So, in case you're wanting it for any other
reason to pick up some sort a dish
into your Brixton Forged multi-piece wheel,
you can actually partner with Dymag
and get a full carbon fiber barrel
with your Brixton Forged wheel.
I mean, it's pretty neat.
So, you guys are like, oh my gosh,
these wheels are like, $10,000 dollars,
why would anybody spend $10,000 dollars on a set of wheels?
That's a great question, you know,
sometimes like to spend $400 dollars, sometimes
people like to spend $4,000, and sometimes
you just like to window shop at $10,000 dollar wheels.
That's okay.
But here is why they're so expensive,
and this is why they're probably, they're so proud
of the way that they make their wheels
because at the end of the day Brixton
is an extremely high-end company
that does care about what they actually push out the door,
which is actually kind of reminiscent
of Acura, if you guys know Acura,
Acura's kind of the same way.
We talked about ball and milling,
we talked about how, when they do their milling
or when they do their machining, that they don't waste time,
and then do it the right way the first time.
So, we're gonna show you some shots as to what that means.
So, first off, when you take a look
at a lot of the depth on the spoke,
you'll see it's actually more of a 3D
than your typical multi-piece wheel
because they'll shave in both sides
and the inside of these wheels to help give it more depth,
and to really just make it pop and look better.
Another thing that you may notice,
especially with floating spokes, is that
a lot of times a floating spoke is actually pretty thick.
It's not a very thin piece of metal.
What Brixton will do is they'll actually
go through it continuously to get an extremely
sharp floating spoke that really I
haven't seen too much of before,
and it just looks absolutely killer.
These are just a couple things that they do,
included with the fact that they have
this double ball milling, the fact that they
do shave off as much weight as possible
on the inside for the back pad,
and then they shave more weight
by cutting into the actual center here,
and a whole bunch of other things, including the fact
that they really just have it locked down.
This is one of those companies that
they know what they wanna do, they don't push
out a million designs, they don't push out,
you know, a ton of social media, they don't
try to be the biggest and the fastest,
but they are trying to be the closest
to what they can be, to become the best.
And these guys are probably one of the brands
you'll go towards or lean towards if you're looking,
if you have a Ferrari, if you have an F80,
if you have a Lamborghini, if you're looking
for something that's higher end,
or if you're looking for a center lock wheel,
you're looking for something for you 911,
you're looking for something for, something like that.
Brixton is definitely one of those companies.
So, it is cool to see a company like this
actually at SEMA, because we don't see
a lot of companies that are like this.
To see one, kind of, come on board
and to show us some of these new wheels,
it's kind of what makes them a little bit
different and super cool, because what you'll
notice with certain companies is that
when you go from something like a $7,000
or $6,000 dollar set of wheels
up to like a $9,000 or a $10,000,
you might think that there's this massive change.
And really, if you're not trained to look at it,
you probably won't catch it, but that doesn't
mean that the value is not there.
Brixton is one of those companies that
focuses on the meticulate, and that's why
you see just a little bit different things
in their wheels versus probably a lot of other
things that you're gonna see at SEMA.
So, that is the Brixton Forged booth.
We hope you guys enjoy it.
Drop a comment on what wheel you want us to talk...
Oofta.
Drop a comment on what wheel you
guys want us to talk about next.
I'm Alex from Fitment Industries.
Don't forget to subscribe.
We will see you later, peace.