>>> FAMILY OWNED BUSINESS IS
BRINGING SOME GOURMET
VEGETARIAN MEALS TO YOUR HOME.
>> RUTH'S VEGETARIAN GOURMET
OFFERS HAND-MADE FROZEN FOOD
PRODUCTS THAT ARE MADE IN SMALL
BATCHES.
JOINING US NOW LIVE ON SKYPE TO
TELL US MORE IS BRUCE BACON.
WE'RE NOT JOKING ABOUT THE
BACON PART.
>> RIGHT, EXACTLY.
>> THANKS FOR BEING WITH US
THIS MORNING, BRUCE.
WHY DON'T WE START, TELL US,
BECAUSE WE KNOW RUTH IS NAMED
AFTER YOUR MOM.
TELL US ABOUT WHY YOU DECIDED
TO OPEN UP THIS COMPANY.
>> WELL, WHEN I WAS ABOUT 12
YEARS OLD, MY MOM AND DAD SAID
WE'RE GOING TO BE VEGETARIAN
NOW, LIKE WHAT?
IT TURNS OUT, MY MOM IS A GREAT
COOK.
A LOT OF THESE RECIPES WERE
HANDED DOWN.
THESE ARE THE BEST OF THE BEST
RECIPES.
AND I WOULD GO TO THE STORE,
VEGETARIAN FOOD, AND I COULD
NEVER GET ANYTHING THAT WAS AS
GOOD AS WHAT MY MOM MADE.
WELL, MAYBE THIS IS AN
OPPORTUNITY TO DO SOMETHING IN
TWO HARBORS.
>> TELL US ABOUT THE PRODUCTS
YOU HAVE.
I TRIED A SLIDER THAT YOU GUYS
MAKE.
BUT YOU ALSO HAVE THESE MEAT
BALLS WITHOUT THE MEAT, RIGHT?
>> YEAH, EXACTLY.
IN FACT, WE MADE SOME FOOD
TODAY.
ONE OF THE THINGS ABOUT RUTH'S
IS, IT'S A LIGHT, NUTTY FLAVOR.
IT REALLY IS ACCESSIBLE FOR
FLAVOR INFUSION.
SO, CAN I JUST TAKE YOU ON A
QUICK LITTLE TOUR?
>> YEAH, I LOVE IT.
>> OKAY, SO THIS IS A LITTLE
BIT OF INDIA.
I'M SORRY, THIS IS ITALY.
IT A MARINARA.
AND THE RUTH'S ORIGINAL BALLS
ABSORB THAT FLAVOR AND MAKE A
REALLY GREAT TASTING MEAL.
AND THIS IS A COCONUT CURRY.
AGAIN, WITH THE RICE.
WHAT WE'RE SHOWING IS REALLY
FOR THE HOME CHEF,
RESTAURANTOUR, HOW EASY IT IS
TO MAKE A VARIETY OF GREAT
TASTING FOOD, YOU KNOW, THIS
ALL COMES FROM THE GROCERY
>> BRUCE, WHAT IS IN THIS
STUFF?
SOMETIMES FROZEN VEGETARIAN
PRODUCTS, YOU KNOW, YOU LOOK AT
THE INGREDIENT LIST AND YOU'RE
LIKE, MAN I DON'T KNOW IF I
WANT TO PUT ALL THIS GARBAGE IN
MY BODY.
>> YEAH, THANKS FOR BRINGING
THAT UP, JASON.
THE TRUTH IS, IF YOU LOOK AT
IS SIMPLE, REAL, AND GOOD.
AND SO THERE'S NOTHING
PROCESSED.
THERE'S NO CHEMICALS.
IT IS JUST INGREDIENTS THAT
ANYONE CAN BUY AT THEIR LOCAL
ALL OF OUR PRODUCTS ARE SOURCED
FROM THE UNITED STATES AND OUR
FRIENDS IN CANADA, UP IN
ALBERTA.
SO THAT IS ONE OF THE THINGS
THAT WE REALLY WANTED TO BRING
TO THE FOREFRONT IS A CLEAN
INGREDIENT LIST.
A LITTLE BIT OF SOUTHERN U.S.,
WITH SOME BISCUITS AND GRAVY.
BREAKFAST SAUSAGE, AND THEN WE
HAVE A PABLANO PEPPER, AND
SALSA AND PICO DE GALLO.
>> FANTASTIC.
>> BRUCE, THERE'S A CHARITY
COMPONENT TO THIS TOO, RIGHT IF
>> YEAH.
YOU KNOW, IF YOU THINK ABOUT
WHERE WE'RE AT, ESPECIALLY AS
MINNESOTANS, WE'RE SUPPOSED TO
BE MINNESOTA NICE.
A COUPLE REALLY SHOULDN'T BE
JUST ABOUT PROFIT FOR
SHAREHOLDERS OR FOR AN
INDIVIDUAL.
FOR US, RUTH'S IS ABOUT GIVING
BACK.
THAT'S WHY WE ARE IN TWO
WE LOVE THE COMMUNITY.
THERE ARE PEOPLE WHO FALL
THROUGH THE CRACKS.
PEOPLE MAKE MISTAKES IN LIFE
AND THEY DESERVE A SECOND
CHANCE.
WE'RE ALL ABOUT, THAT'S OUR
CULTURE.
AND THAT'S WHO WE WANT TO BE.
WE WANT TO DO SOMETHING GOOD
FOR THE PLANET.
>> GIVING 20% BACK OF YOUR
PROFITS.