- Today, I'm gonna show you three things that you can do
on your phone to help you get more views
on your YouTube videos.
The first thing I'm gonna share with you
has been proven to increase views by 13%
within the first 14 days of the video being released.
But before I jump into that,
if you are brand new to the channel,
go down to the comment area,
drop a hashtag new along with any
question or comment that you might have.
I do read every single question and comment
and I reply to as many people as I can,
and when this video's over,
I'm gonna go down there and carry on the conversation.
Remember to hit to hit that subscribe button,
follow by the notification bell
if you wanna learn how to make better content
with your phone.
The first thing we're gonna talk about today
is closed captioning,
and I want you to think about this for a second:
More than 36,000,000 Americans alone
are either deaf or they have some difficulty with hearing.
And on a global scale,
5% of the world's population
suffers from some sort of hearing loss.
So think about how many millions of those people
might be on YouTube.
So, right out of the gate, if you're not
captioning your videos,
you are missing out on potentially millions of people
who could be watching your video.
Now, this doesn't mean that your video's gonna go viral,
your videos are going to explode,
but as I said before, studies have shown
that it can increase video views by 13% in some cases,
within the first 14 days of the video being released.
And there's millions of people
and I'm one of them; you might be, too,
who actually watch videos with the captions on
despite the fact that you're listening to it or not.
A lot of times while I'm sleeping,
I lay in bed and I read captions while the volume is off.
My girlfriend's sleeping, I don't wanna wake her up,
and I'm too lazy or tired to get my headphones
or maybe I've lost my dongle.
Whatever the reason is,
I like to read captions while I watch videos.
We even watch Netflix at my house with the captions on
because it's just easier to understand
when you can read what's going on.
I don't know if you do that or not.
If you do, go down and leave a comment below,
and let me know,
captions or no captions.
I'm actually really curious to see
how other people consume content.
And there's lots of other reasons why people
might wanna use captions.
Maybe you're at work and you don't want people to know
you're watching YouTube,
so the volume is down, the captions are on,
you can read what's going on.
Maybe you're in a loud train,
or maybe you're on an airplane,
maybe you forgot your headphones.
Volume off, captions on.
There are lots of reasons why people turn on captions
and you're missing out on this audience if you don't
already have captions on your videos.
Now, if you're on a desktop computer,
you can add captions yourself,
and YouTube actually will automatically add captions,
but they're really bad.
I don't recommend you using them.
But mobile users, unfortunately,
we cannot do that inside the mobile app just yet.
What I personally do, and you can do this, too,
even if you're on a mobile or on a desktop,
is as soon as my video is published,
I go to Rev.com and we'll put a link down
to them in the description below,
and they will turn around
and give me captions for my videos,
usually within 24 hours or less,
and they only charge one dollar per minute.
So if my video's four minutes long,
it costs four dollars to have captions put on my video
and open it up to a whole new group of people
who wouldn't otherwise watch my video.
Oh, and I almost forgot one!
Go into your analytics and look at your audience.
All the countries that do not speak English
that show up who are watching your videos,
English is not their first language,
so if you have captions,
if they wanna turn captions on,
it's gonna help them understand your videos more
and you definitely want to attract more people
from all sorts of different countries
who can watch your video,
give you more watch time which, in a sense
is gonna push you up inside of YouTube.
Okay, that sounded kinda weird.
We're not gonna push anything up into YouTube.
We're gonna push your video out into YouTube
to make it more accessible to other people.
Okay, the next one I wanna share with you
is probably the simplest one of all,
and that's the YouTube app itself.
If you go into YouTube,
same thing works in Google, by the way,
but if you go into YouTube
and you start to type in something,
you see the drop-down.
Well, YouTube is a search engine.
It's one of the biggest search engines in the world.
So, wrap your head around that and think for a second,
how do you search for stuff
when you wanna learn how to do something?
For example, you might go to YouTube
and type in something like,
how do I fix a zipper?
And then you're gonna get all the replies for that,
because people are using YouTube as a search engine.
So if you can wrap your content around,
look, you don't have to do this all the time,
but occasionally, if you can wrap your content
around what people are actually searching for,
that's gonna help you get noticed.
So using this example,
maybe you're channel is craft-related
and you wanna show people how to fix a zipper.
When somebody goes in to search,
how do I fix a zipper?
You might wanna title your video,
How to Fix a Zipper.
Then take that exact phrase,
use it as a tag and also use it
early up in your description.
So, how to fix a zipper,
is what you tell YouTube
what that video is about.
So when somebody goes in and they type in,
how to fix a zipper,
then because you've titled your video,
you have it in your description and in your keywords,
How To Fix a Zipper,
greatly increases your chance of being
discovered on YouTube.
Next thing we're gonna talk about
is using a service like TubeBuddy,
and it's gonna help you choose the right keywords
to add to your video.
If you're watching this on a desktop,
you can use it as a browser plug-in.
If you're a mobile user and you don't already have it,
you can download it for both Android and iOs
and put it on your phone.
I'm gonna put a link to a video that I made about TubeBuddy
right there so you can check it out,
it'll give you a quick walkthrough.
It's more like a crash course
so you can see what TubeBuddy is all about,
but you definitely want something like this
on your phone so you can make sure that you're using
the right keywords for your videos.
So, when you're using TubeBuddy,
you wanna use the keyword research tool
to make sure you're using the right keyword
and keyword phrases for your video.
Couple that with the YouTube app
to help you find the right titles,
and you're off to the races with a really good start.
Add captions on top of that,
and all of these things combined
can definitely help you get more views,
and you can do all of this on your phone.
Thank you so much for watching,
I do appreciate it.
If this is your first time here,
be sure to hit that subscribe button,
follow by the notification bell
so you can continue to master your mobile
and make better content on your phone.
And I will see you in the next video.