- Hey, everybody.
Larry Snow here, and in this video,
I'm going to be showing you how to set up the MailChimp
for WooCommerce plugin on your WordPress website.
This plugin unlocks a lot of powerful features
on your MailChimp account
that you're going to want to implement,
so let's get started.
It's coming right up.
(electronic buzzing)
A couple of things to point out
before I actually show you how to set this up is,
A, I'm not going to be talking about how to set up WordPress
and I'm not going to be talking about
how to set up a MailChimp account
and I'm not going to be talking about
how to set up WooCommerce.
You have to have all those three pieces in place
before we can install this plugin, alright?
If you need help with those types of things,
please let me know in the comments,
and I'll help you out the best I can.
So, the first thing that we got to do
is install this plugin,
so we go over to our dashboard on our WordPress website.
We go down to plugins.
Click on Add New.
Then, we're going to go over to search plugins,
and we're going to type in MailChimp for WooCommerce.
There we go, MailChimp for WooCommerce, and here we are.
Now, to be clear,
it is not MailChimp for WordPress.
It is not Easy Forms for MailChimp,
and it is not WooCommerce MailChimp.
It is the plugin that MailChimp has created,
and it's called MailChimp for WooCommerce, okay?
So, just to
put down any confusion that you might have
about which plugin it's supposed to be, alright?
So, we're going to click on Install Now.
We're going to click on Activate.
Now, as soon as you activate the plugin,
it's going to ask you for your MailChimp API key,
so we're going to go over to our MailChimp account,
and here we go,
that's the right one.
Go down to account.
Go over to extras.
Click on API keys,
and if you don't have an API key here set up,
you can just click on Create Key and add it in.
Command A, Command C,
go over to our plugin,
paste it in,
click on save all changes.
So far, so good,
so what we've just done is actually communicated
to MailChimp that we have your plugin
on our WordPress website.
Now, MailChimp says okay,
I see that we got that connected.
Now, let's plug in some more information,
so it looking for Store Settings.
So, this is all required, so I'm going to put in
our store information,
and I'm going to put in Security Marketing Solutions.
There we go, and I'm
going to change the email.
There we go,
and everything looks good.
Now, below that, we have Locale Settings,
and you can pick from a lot of choices
for the language,
and then you're going to pick your currency and your time zone.
Once you have all that set,
you'll click on save all settings.
Alright, now, when you save all settings,
another couple of things show up here
that you may not want to skip.
It is adding in a default from name,
so I'll put in Larry Snow,
and it's also asking you what type of permission reminder
you want when you send out information,
so you can just keep it generic,
or you can change it and be more specific.
Alright, once all that's done,
we click on save all changes,
and it'll switch over to now List Settings,
so you want to select the list that you want
to connect your WooCommerce store to.
I will select Free eBook Signup,
and also, it's asking you do you want to do an initial sync
with your current customers,
and their email addresses
and all that information coming in,
so since I don't have any products
and I don't have any customers,
that's an easy thing for me to say yeah, sure,
bring everything in, which is absolutely zero.
But sometimes you don't want to bring in people.
Maybe they're already in the list
and you've put them in a different way,
so maybe you want to opt out of this,
so just make the right choice there for your setup.
The next thing up is to actually have
an opt in form right on your checkout
when people purchase things from your store,
so I just keep it generic for this demonstration.
Subscribe to our newsletter.
Obviously, you want to come up with a better call to action
than just subscribe to our newsletter.
The next options you have is Checkout Display Options.
You have three to choose from.
You can do visible, checked,
visible, unchecked,
and hidden, unchecked.
The next section down is the Advanced Checkbox Settings,
where you can actually change
where you want this opt in form to be placed.
Right now, it's default on the checkout and billing form,
but you can move it around in there,
and there are ways to do that with adding in
a different form action, and you can get more of those
by clicking on that link there,
but I'm just going to keep it the same right now.
I'll click on save all changes.
Alright, so we are now doing the sync process,
which, if you have a lot of customers and products
already purchased, already stored in your database
on your WordPress website,
then it's going to take a long time,
or at least a considerably long time
to actually port that information over to MailChimp,
so for me, I don't have anything, so it's no big deal.
The last tab here, we have Logs,
so if you're experiencing any trouble
or things aren't connecting or things aren't syncing,
there are a couple options here.
You have a Debug option,
or you have a Standard option,
or you don't want to log in at all,
so if things are going wacky,
you might want to switch on the Debug to see what's going on.
I'm just going to click save changes there,
even though I didn't really change anything.
Alright, so we've done all of the WordPress stuff now.
Now, we get into the fun stuff,
taking a look at what MailChimp
provides for us with this connection.
Okay, I am now just logged into my MailChimp account,
and I'm over here on the MailChimp homepage, the dashboard,
and if I scroll down a little bit,
it's going to give me an opportunity to see
my e-commerce performance.
Now, this is one of the features you get now,
now that your store is connected.
You get to see how well your sales are going.
You can do that in WooCommerce,
but you can also do it in MailChimp.
Now, I only have one sale for the past seven days,
so I can go down here and I can click on the past 30 days,
and we get a better view of things and how things are going,
and I can switch over to orders
and it can show me how many orders I got
for that particular past 30 days,
so that is pretty cool, one of the nice features.
And if you notice here,
right underneath e-commerce performance,
there it says three stores connected.
Now, I had two previously that you didn't see,
and then I just added in Security Marketing Solutions,
so let's click on three stores connected link
and see what opens up.
So, it opens up to our latest store
that we've just connected,
and we can also switch between other stores.
These are the features that we have now kind of unlocked
because we have that connection.
So, let's review these features.
Now, the Pop-up Form is exactly that.
It's like an opt-in for your mail list,
so that's pretty cool,
and then next one down is Abandoned Cart Email.
Now, that's something I'm currently testing,
and I'm going to show you how I set that up.
In fact, that's the only thing I've set up
so far in this list, so we'll come back to that one.
Product Retargeting Email is an email that you can send out
to people who viewed a particular product
on your WooCommerce store,
and that you can say well, I noticed you viewed this one.
Why don't we go take a look at this one?
That type of thing.
The next one down is Order Notifications.
It'll take care of sending the receipts and invoices
and shipping communications and all that type of stuff.
I let WooCommerce handle all that,
but you can actually do it through MailChimp itself.
So, all very great features,
so let's get back to Abandoned Cart Email
and see how that actually works.
So, I don't have it set up, obviously,
on the new one we just created,
so I'll show you one that I've set up previously
on another store,
so here is the Abandoned Cart Email,
and as you can see, it's set up as a sending,
so it's kind of like an auto-responder.
It'll always send when certain things match.
It will automatically send an email,
so let's take a look at that email that I have created,
so we'll open it up.
Now, obviously, you're going to brand it differently.
You're going to add in your own colors
and all that type of thing, but the really neat thing,
other than the image that I put in here,
all of that text came in pre-formatted.
They have, I think, there are about three options
that you can choose from for abandoned cart emails,
so that is a really cool feature that
you don't have to really worry about the copyrighting
and sales ads and all that type of thing.
You can maybe change certain words here and there
to make it more specific to your store,
but I just left it the way it is and it looks really cool.
Now, you'll see here it says
feel free to finish checking out.
Now, one of the questions you might be asking,
you go, well, how do they capture something
if they didn't actually purchase anything?
The email address didn't go into your mailing list.
Well, that is a great question.
I looked it up on MailChimp,
and according to what MailChimp says,
that they capture transactional recipient information,
so let's say they fill out the checkout,
but they didn't actually buy anything.
I'm pretty sure what happens is that MailChimp
grabs that information and just holds it,
and when it meets that criteria,
it'll send out this email.
And if I get more specifics,
I'll let you know in the comments below.
I'll do a little bit more research.
Again, I'm testing this,
and if you know more, then post in the comments below.
I'd love to hear your opinions on it.
Now as we wrap up this video,
there's one other thing I want to mention,
is that once you make these connections
and start implementing some of these things,
you want to start thinking about segmentation
so you can send specific emails to people
who have purchased a specific product
or purchase something within a specific WooCommerce category
on your store, which is really kind of neat.
I'm not covering that, obviously, in this video,
but it's something that you should be aware of,
that that's something that you can actually implement.
So, thanks so much for watching.
If you enjoy this video, please give it a thumbs up,
because that gives me some feedback
that you actually enjoyed this video,
and if you want to know more about me,
go to LarrySnow.me,
and I'll see you in the next video.