- They will unsubscribe
if they don't even want to
but they have to
because you don't give them the choice.
(upbeat music)
Hi, this Andriy,
The Founder of Flowium Email Marketing Agencies,
as well as this YouTube channel.
In this video I would like to discuss
the importance of preference page
or preference center,
it's called different in different software.
But basically it's a page
when your customer click unsubscribe
or manage preference, they are redirected
to the landing page where they can either update
their preferences, what kind of emails
they want to receive from you
or where they can unsubscribe.
- Hey, if you're a small business owner
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But first, hey,
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Go to flowium.com
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And my tip to you is to make sure
you refer as many entrepreneurs
in your network as you have.
Good luck.
- As Klaviyo Email Marketing Software for e-commerce
become more and more popular.
By the way, Klaviyo,
this is just an example
because we work exclusively with them,
however, I see it on all the platform as well.
So when you click unsubscribe
or main preference
in 80 or even 90%, I get redirected
to default page and default page looks like this.
So this is the default page you'll get
from Klaviyo and again
90% or even more like people, customers,
companies uses default page.
Just say, sorry to see you go unsubscribed. That's it.
And this is the preference page
where I can just update my first and last name.
When people unsubscribe,
it does not mean they want to,
however you don't give them a choice
because on your preference page,
I can update only my first name, last name and email
and on unsubscribe page, there's like huge call
to action, unsubscribe
and people click on subscribe.
However, there is better way
and the better way, I'll show you an example
of the page we designed and I'll explain
to you why it's better way.
So here's the example of the same landing page
in Klaviyo that we built
and here you empower your customer
to make a choice.
Yes, they can click here, unsubscribe from all email
and they can update their preference
or they will be removed from your system.
However, before they do,
maybe they want to unsubscribe
from specific email, so email preference.
Maybe they do not want
to receive worse for the soul
but what is worst for the soul?
That's why we have this icon
for more information
and it explains our new style.
And here we explained that twice
a weekly email announcing our new product.
So maybe they just want have Sunday blogs,
worth a soul and they'll say.
And this is collection this line has.
So maybe they would just want to receive
yoga dress pants and yoga shirts
and they click update preference.
This is the better way because before they unsubscribe
they're like," Oh,maybe I don't want to unsubscribe
but I don't want to receive all their emails
I want to have specific emails
and about specific collection."
First of all, it saves you customer or subscriber,
they do not unsubscribe.
So this is number one, this is the biggest thing.
Second thing, they are segmenting themselves
in terms of like what they want
or they don't want
so you can personalize your email
much better because you keep
that property in your database.
We have few videos about preference page.
If you use Klaviyo, we have a few videos,
how to build it from scratch.
Those video do not show you how to make it
as nice as I have it here
because we have a whole team designing,
coding in this format.
But we have a video, how to set up
the basic preference page and it will take
you not more than 15 minutes to do it.
So I urge you to chug those out
and set it up today.
It will again, decrease your unsubscribe rate
and improve your segmentation automatically.
In case you have any additional questions,
feel free to leave them below under this video
and I'm checking them often
and we'll respond to them.
Thank you.
(upbeat music)