- 83% of professionals using AI say it helps 'em
spend less time on manual tasks
and more time on the creative aspects of the role.
That's right.
The robots are here
and can make content creation quick and simple for you.
So in this video
I'll share four AI tools that are easy to use
and will help you create unique
engaging content quickly and effectively.
First, we'll start with HubSpot's AI Content Assistant.
This tool allows users to create, ideate
and share content all from one place.
For example, you can use our AI content writer to
generate copy for your blog, website,
or social media with just the click of a button.
Enter a prompter topic and watch as the tool writes
a first draft for your landing page, email, blog posts
or social caption.
Perhaps most beautiful of all,
the Content Assistant tools natively integrate
with HubSpot products you already use and trust
so you can easily toggle
between manual and AI content creation to generate copy.
With the toggle feature,
you can quickly generate copy for blog posts, landing pages
and emails without having to switch between different tools.
For example, let's say you're writing a blog
post using HubSpot's CRM platform
but you also want to generate copy
for a YouTube video description discussing the same topic.
With Content Assistant, you can switch from manually
writing your blog post
to using the assistant to generate copy
for your video description.
No more switching tools or platforms.
Check the pinned comments and the description
below for a link to use HubSpot's Content Assistant.
Now, when it comes to content marketing
you can never underestimate the power of video.
However, videography might seem daunting when
you think about visuals, equipment, on camera talent.
(suggestive whistle)
Trust me, I know.
Fortunately, this next tool makes video creation a breeze
and you don't need experience or fancy equipment to use it.
Synthesia is an AI video creation platform
that can generate video
in more than 120 languages, accents and voice tones.
It's so reliable and efficient
that top brands like, well, I don't know
Nike and Google rely on the tool for their videos.
Synthesia allows you to create your own custom
avatar to represent your brand, and you can also choose
from 150 sock avatars to find the right fit.
This slashes the time
and cost it takes to find on-air talent
or actors for your videos.
Other convenient features include text to speech tools
and the ability to pair your own voice with an avatar.
With text to speech, you can type
in what you want your avatar to say
and have your script converted to audio for your avatar.
The audio can be Synthesia's or your own voice.
Pairing your voice with the avatar is an excellent way to
make your brand's avatar more unique
while also protecting your privacy
if you don't wish to be on camera yourself.
And I'm sure you're thinking to yourself, Jamal,
are you worried about being replaced by this technology?
To which I say good luck trying to
replicate my boyish charm.
(ding)
Another useful tool that can create eye-catching videos
without any equipment or studio is VEED.IO.
VEED.IO provides custom texts, colors, fonts
and music to make your brand's videos pop.
With VEED.IO's customizable aspects
you can create videos that are unique but also aligned
with your brand via specific fonts, music and aesthetics.
One of its most popular features is
its auto transcribe button.
Just upload your video, click the button,
and you can immediately download your script.
Let's say you want to quickly write up a blog post
based on your video.
After you upload your video to the platform
you can transcribe and download the script to later
be reworked as a blog post.
Furthermore, you don't need to download any software
and you don't need video editing experience to
get the most out of VEED.IO.
Truly beautiful.
This final tool is especially helpful
for social media content creation.
Predis.ai generates all sorts
of social media content using AI.
It's in the name.
With just a small text input,
Predis can generate branded social media posts with content,
captions and hashtags.
Use Predis to create reels, carousels, videos, memes
and branded posts in just seconds.
With Predis, you can publish or schedule content
to your favorite social media platform thanks
to its built-in integration and content scheduler.
Now while AI can help you create high quality content
quickly, it can also do more harm than good
if not used properly.
Here's some mistakes to avoid when using AI to
generate marketing content.
Mistake number one, relying solely
on AI to create your content.
Humans relate to other humans, not robots
so to create content that's relatable, engaging,
unique and genuine, use AI
as an assistive tool to streamline your creative process.
Relying too heavily on AI can result
in your content becoming stale, boring
or devoid of any emotion.
Another common mistake is not fact checking copy generated
by AI.
How do you know that, Jamal?
- No reason.
- While AI tools can make crafting blogs
and other written content fast and easy, they may not
always be accurate.
For example, if you're using an AI tool to generate a blog
post with statistics, you should double check the stats
yourself to make sure they're
up to date, accurate, and come from reputable sources.
The last thing you want is for your blog
to damage your brand's credibility
by spreading outdated information.
Finally, a serious common mistake is disregarding SEO.
AI tools like Jasper.ai often come
with features that help you identify
and integrate keywords for your content.
However, AI may not be as strategic as a human SEO expert.
Inserting keywords without a proper strategy
in place could actually hurt how your content ranks
in search engines,
and that's a booboo that I don't want you to have.
Once again, to avoid this problem,
use AI as an assistant to supplement your keyword research
but don't over rely on it.
Make sure to conduct keyword research
on your own and double check all copy
and metadata to ensure keywords are integrated properly.
A marketer's job is never truly done,
whether you're planning, creating
or sharing content with your audience.
Fortunately, AI content creation tools are available to
streamline your workflow, save time, and possibly
save some money.
Think of AI as a tiny robot assistant helping you
brainstorm, write, film, edit,
and schedule your marketing content.
If you enjoy this video, make sure to like, comment
and subscribe for more tools and strategies.
And don't forget to try our AI Content Assistant to help you
with your next blog post, social media campaign and more.
Now, if you'll excuse me, I need to go future proof myself
against Synthesia, all right?
And to make sure I can never replicate what I got going
on here 'cause this is all I got, you know what I'm saying?
Until then, I'll see you next time
- I can find this client info.
- Have you heard of HubSpot?
HubSpot is a CRM platform
so it shares its data across every application.
Every team can stay aligned
no outta sync spreadsheets or dueling databases.
HubSpot, grow better.
(upbeat tune ends)