>> Narrator: Live from San Jose, it's theCUBE.
Presenting: Big Data Silicon Valley.
Brought to you by SiliconANGLE Media,
and its ecosystem partners.
>> Welcome back, everyone, we're here live at San Jose
for Big Data SV, Big Data Silicon Valley.
I'm John Furrier, cohost of theCUBE.
We're here with two great guests,
Jaspreet Singh, founder and CEO of Druva,
and Jake Burns, VP of Cloud Services
of Live Nation Entertainment.
Welcome to theCUBE, so what's going on with Cloud?
Apps are out there, backup, recovery, what's going on?
>> So, we went all in with AWS,
and late 2015
and through 2016
we moved all of our corporate infrastructure into AWS,
and I think we're a little bit unique in that situation,
so in terms of our posture, we're 100% Cloud.
>> John: Jaspreet, what's going on with you guys
in the Cloud, because we've talked about this before,
with a lot of the apps in the cloud,
backup is really important.
What's the key thing that you guys are doing
together with Live Nation?
>> Sure, so I think the notion of data
is now pretty much everywhere.
The data is captured, controlled in data center,
now it's getting decentralized into getting into apps
and ecosystems, and softwares
and services deployed either at the edge or in the Cloud.
As the data gets more and more decentralized,
the notion of data management,
bead backup, BD discovery.
Anything has to get more and more centralized.
And we strongly believe the epicenter of
this whole data management has to move to Cloud.
So, Druva is a size based provider for data management.
And we work with Live Nation to predict the apps
not just in the data center.
But, also at the edge and also the Cloud data center.
The applications deployed in the Cloud,
be it Live Nation or Ticketmaster.
>> And what are some of the workloads
you guys are backing up?
That's with Druva.
>> Yeah so, it's pretty much
all corporate, IT applications.
You know, typical things you'd find in any IT shop really.
So, you know, we have our financial systems
and we have some of our smaller ticketing systems and
you know, corporate websites.
Things of that nature.
So, it's like we have 120 applications that are running
and it's just really kind of one of everything.
>> We were talking before we came on camera
about the history of computing
and the Cloud has obviously changed the game.
How would you compare the Cloud as a trend
relative to operationalizing the role of data
and obviously GDPR, Ransomware.
These are things that now with the perimeter gone.
There's worries.
So now, how do you guys look at the Cloud?
So Jake, I will start with you.
If you can compare and contrast,
where we have come from
and where we are going.
Role of the Cloud.
Significant primary, expanding.
How would you compare that?
And how would you talk to someone who says
Hey I'm still in the data center world?
What's going on with Cloud?
>> Well, yeah, it's significant
and it's expanding, both.
And you know, it's really
transforming the way we do business.
So you know just from a high level,
things like shortening the time to market
for applications,
going from three to six months
just to get a proof of concept started
to today, you know, in the Cloud.
Being able to innovate really
by trying things trying to...
we try 20 different things,
decide what works, what doesn't work.
And at very low cost.
So, it allows us to really
do things that just weren't possible before.
So, also, we
we move more quickly
because, you know, we're not afraid of making mistakes.
If we provision infrastructure
and we don't get it right the first time,
we just change it.
You know, that's something that we would
just never be able to do previously
in the data center.
So to answer your question, everything is different.
>> And as a service model's been kind of key.
Is the consumption on your end different
like I mean radically different?
Like give an example of like how much time
would be saved or taken to use
other the traditional approaches.
>> Oh for sure.
You know, in the role of IT has completely changed
because you know, instead of worrying
about nuts and bolts and servers
and storage arrays and data centers.
You know, we could really focus
on the things that are important to the business.
You know, those things
delivering results for the business.
So, bringing value, bringing applications online
and trying things that are going to help
you know, us do business
rather than focusing on all the minutiae.
All that stuff's now been outsourced
to Cloud providers.
So, really, we kind of have a similar
head count and staff.
But, we are focused on things
that bring value rather than
things that are just kind of frivolous.
>> Jaspreet, you guys have been very successful
startup growing rapidly.
The Cloud been a good friend
that trend is your friend with the Cloud.
>> What's different operationally
that you guys are tapping into?
What's that tail wind for Druva
that's making you guys successful?
And is it the ease of use?
Is it the ease of consumption?
Is it the tech?
What's the secret to success with Druva?
>> Sure, so, we believe cloud
is a very big business transformation trend
more than a technology trend.
It's how you consumer service
with a fixed SLA, with a fixed service agreement
across the globe.
So, it's ease of consumption.
It's simplicity of views.
It's orchestration.
It's cost control.
All those things.
So, our promise to our customers is
the complexity of data management,
backups, archives, data production,
which is a risk mitigation project.
You know, can be completely abstracted
by a simple service.
For example, you know, Live Nation consumers,
consumer drove a service
through Amazon Marketplace.
So, think about consuming a critical service
like data management through simplicity
of marketplace, pay as you go,
as you consume the service.
Across the globe.
In the US, in Australia,
and Europe.
And also, helps the vendors like us
to innovate better.
Because we have a
control environment
to understand how different customers are using
the service
and be able to orchestrate better security pusher,
better threat prevention,
better cost control.
DevOps.
So, it improves the pusher of the service being offered
and helps the customer consumer.
>> You both are industry veterans
by today's standards unless you're like 24
doing some of the cryptocurrency stuff
that, you know, doesn't know the old IT baggage.
How would you guys view the multi-Cloud conversation?
Because we hear that all the time.
Multi-Cloud has come up so many times.
What does it mean?
Jake, what does multi-Cloud actually mean?
Is it the same workload
across multiple Clouds?
Is it the fact that there is multiple Clouds?
Certainly, there will be multiple Clouds?
But, so,
help us digest what that even means these days.
>> Yeah, that's a great question
and it's a really interesting topic.
Multi-Cloud is one of those things
where, you know, there's so many benefits
to using more than one Cloud provider.
But, there are also a lot of pitfalls.
So, people really underestimate
the difference in the technology
and the complexity of managing the technology
when you change Cloud providers.
I'm talking primarily about
infrastructure service providers
like Amazon web services.
So, you know, I think there's a lot
of good reasons to be multi-Cloud
to get the best features out of different providers,
to not have, you know, the risk
of having all your data in one place with one vendor.
But, you know, it needs to be done in such a way
where you don't take that hit
in overhead and complexity
and you know, I think that's kind
of a prohibitive barrier for most enterprises.
>> And what are the big pitfalls that you see?
Is it mainly underestimating
the stack complexity between them
or is it more of just operational questions?
I mean what is the pitfalls that you've observed?
>> Yeah, so, moving from
like a typical IT data center environment
to public Cloud provider like AWS.
You're essentially asking all your technical staff
to start speaking in a new language.
Now if you were to introduce a second Cloud provider
to that environment, now you're asking them
to learn a third language as well.
And that's a lot to ask.
So, you really have two scenarios
where you can make that work today
without using a third party.
And that's ask all of your staff to know both
and that's just not feasible.
Or have two tech teams.
One for each Cloud platform.
That's really not something businesses want to do.
So, I think the real answer is to rely
on a third party that can come
in and abstract one of those Cloud complexities
Well, one of those Cloud providers out.
So, you don't have to directly manage it.
And in that way, you can get the benefit
of being multi-Cloud,
that data protection of being multi-Cloud.
But, not have to introduce that complexity
to your environment.
>> To provide some abstraction layer.
Some sort of software approach.
>> Yeah, like for example,
if you have your primary systems in AWS,
and you use a software like Druva Phoenix
to backup your data
and you put that data into a second Cloud provider.
You don't have to an account with
that second Cloud provider.
You don't have to have the risk of
associating without a complexity
associated without that is I think is a very
>> And that's where you're looking for differentiation.
We look at venues, say hey
don't make me work harder.
>> Right.
>> And add new staff.
Solve the problem.
>> Yeah, it's all about solving problems right?
And that's why we're doing this.
>> So, Druva talk about this thing.
Because we talked about it earlier about
To me we could be oh we're on Azure.
Well, they have Office 365 of course
they're going to have Microsoft.
A lot of people have a lot going on and AWS.
So, maybe we're not there at the world
where you can actually use provision across Clouds,
the same workload, It would be nice to have that
someday if it was seamless.
But, I think that's might be the nirvana.
But at the end of the day, an enterprise
might have Office 365 and some Azure.
But, I got some mostly Amazon over here
I'm doing a lot of development on
and doing a DevOps,
and I'm on-prim.
How do you talk to that?
Because that's like you got to backup
Office 365, you got to do the on-prim thing,
you got to do the Amazon thing.
How do you guys solve that problem?
What's the conversation?
>> Absolutely.
I think over time we believe
best of breed will win.
So, people will deploy
different type of cloud for different workloads.
Pete's has hosted Iaz or platform like Paz.
When they do that, when they host
multiple services, softwares to deploy services.
I think its hard to control where the data will go.
What we can orchestrate or anybody can orchestrate
is the centralizing the data management part of it.
So, Druva has the best pusher,
has the best coverage across multiple
heterogeneous Cloud breed.
You know.
Services like Office 365, Box, or Saleforce
or B platforms like
S3 or Dynono DB
through our product called Apollo
or hosted platforms like what Live Nation is using
through our Phoenix product line.
So getting the breadth of coverage,
consistency of policies on a single platform
is what will make enterprises adopt
what's best out there
without worrying about how you build abstraction
for data management.
>> Jake, what's the biggest thing you see
people who are moving to the Cloud
for the first time?
What are they struggling with?
Is it the idea that there's no perimeter?
Is it staff training?
I mean what are some of the
as people move from Test Dev and
or start to put in production the Cloud?
What are some of the critical things
they should think about?
>> Yeah, there are so many of them.
But first, really, its just getting buy in,
you know, from your technical staff
because, you know, in an enterprise environment
you bring in a Cloud provider
it's very easily framed to hold
as if we're just being outsourced right?
So, I think getting past that barrier first
and really getting through to folks
and letting them know that really
this is good for you.
This is not bad for you.
You're going to be learning a new skill,
very valuable skill,
and you're going to be more effective at your job.
So, I think that's the first thing.
After that, once you start moving to the Cloud,
then, the thing that becomes apparent very quickly
is cost control.
So, you know, the thing with public Cloud is
you know, before you had
this really kind of narrow range
of what IT could cost.
Now with the traditional data center,
now we have this huge range.
And yes, it can be cheaper than it was before.
But, it can also be far more expensive than it was before.
>> So, service is sprawled or just not paying attention?
Both?
>> Well, you essentially you're giving your engineers
a blank check.
So, you need to have some governance
and, you know, you really
need to think about things that you didn't
have to think about before.
You're paying for consumption.
So, you really have to watch your consumption.
>> So, take me thorough the mental model
of D duplication in the Cloud.
Because I'm trying to like
visualize it or grok it a little bit.
Okay, so, the Cloud is out there,
data's everywhere.
And do I move the compute to the data?
How does the backup and recovery
and data management work?
And does D Doup change with Cloud?
Because some people think I got my D Doup already
and I'm on premise.
I've been doing these old solutions.
How does D Doup specifically change
in the Cloud or does it?
>> I know scale changes.
You're looking at, you know,
the best D Doup systems, if you look historically,
you know, were 100 terabyte, 200 terabyte,
Dedup indexes, data domain.
The scale changes, you know,
customers expect massive scale in Cloud.
Our largest customer had 10 perabyte
in a single Dedup index.
It's 100x scale difference compared
to what traditional systems could do.
Number two, you could create a quality of service
which is not really bound
by a fixed, you know, algorithm
like variable lent or whatever.
So, you can optimize a Dedup
very clearly for the right workload.
The right Dedup for the right workload.
So, you may Dedup off of 365 differently than your VMware
instances, compared to your Oracle databases
or your Endpoint workload.
So, it helps you that as a service business model
helps you create a custom, tailored solution
for the right data.
And bring the scale.
We don't have the complexity of scale.
But, to get the benefit of scale.
All, you know, simply managing the cloud.
>> Jake, what's it like working with Druve?
What's the benefit that they bring to you guys?
>> Yeah, so, specifically around backups
for our enterprise systems, you know,
that's a difficult challenge
to solve natively in the Cloud.
Especially if you're going to be limited
to using Cloud native tools.
So, it's really
it's a really perfect use case
for a third party provider.
You know, people don't think about this much
but in the old days, in the data center,
you know, our backups went offsite into a vault.
They were on tapes.
It was very difficult for us to lose those
or for them to be erased accidentally
or even intentionally.
Once you go into the Cloud,
especially if you're all
in with the Cloud, like we are.
Everything is easier.
And so, accidents are easier also.
You know, deleting your data is easier.
So, you know, what we really want
and what a lot of enterprises want.
>> And security too is a potential
>> Absolutely, yeah.
And so, what we want is we want
to get some of that benefit, you know, back
that we had from that inefficiency
that we had beforehand.
We love all the benefits of the Cloud.
But, we want to have our data protected also.
So, this is a
great role for a company like Druva
to come in and offer a product
like Phoenix and say, you know, we're going to handle
we're going to handle your backups for you essentially.
So, you're going to put it in a safe place.
We're going to secure it for you.
And we're going to make sure it's secure for you.
And doing it software is a service
like Druva does with Phoenix.
I think is the absolute right way to go.
It's exactly what you need.
>> Well, congratulations Jake Burns, Vice President
in Cloud services.
>> Thank you.
>> At Live Nation entertainment.
Jaspreet Singh, CEO of Druva, great to have you on.
Congratulations on your success.
>> Thank you.
>> Inside the tornado called Cloud computing.
A lot more stuff coming.
More CUBE coverage coming up after this short break.
Be right back.
(electronic music)