Price extensions are a great way to showcase your product prices on your Google ads.
In this video I'm going to show you how to set up your Google ads price extension.
Hello, thanks for joining in, my name is Uzair and in this video, I'm going
to show you how to set up your price extensions
for your Google ads campaigns. Price extensions are a simple and highly effective way of
showcasing your pricing on your Google ads, so if somebody is looking for a product or service,
they can potentially see how much your prices are. If they like what they see, they potentially may
click on the ad and come through to your website. If they can't afford you’re pricing,
then you may avoid that click, which is fine because you are not driving traffic, or
visitors to your website, who may not be able to afford your product or service.
I'm going to go into the Google Ads Help Center first, we'll see what this is all
about, and then we'll hop into the Google Ads account and I'll show you how to set them up.
The price extensions can add more value to your search network ads, so they only show up on the
search network and not on any other networks, by giving you a bigger showcase for your services
and a range of products, and by linking people directly to what interests them on your site.
The price extensions appear below your text ad on desktop and mobile and give you more space
to tell people details about what your business offers, so it makes your ads a bit bigger,
and extensions as you may have learnt, it is Google's best practice,
you use as many extensions as possible for your ads to make them as big as possible.
So they may show up to eight price extensions or cards that people can
view to see different options and prices, so there's quite a few if you think about it.
Okay, a couple of things before you begin, make sure on both computers and mobile devices,
price extensions is linked directly to your site. So it's important to make sure your site is optimised
for computers and on mobile devices, that doesn't need to be emphasised enough, because especially
with mobile devices, your website needs to be lightning fast. There's some more bits and bobs
in here that they can be easily updated, fairly customizable and flexible, and the billing
is just a cost of a click, so it does not cost you anything extra to set up your price extension,
and gives people more opportunities to click, but you won't be charged for more than two clicks
per impression, if they choose to do that. Plus if someone quickly clicks on more than one link while
viewing an ad, this may get treated as a duplicate or invalid click, so the system will automatically
refund that money for you. Okay, let's go into our Google ads account, and I'm going to go back,
go to your ads and extensions, and then extensions, plus sign, price extension.
Now you can set it up at account, campaign, or ad group level. If your website, or
your campaigns are fairly straightforward, I would just put it up at an account level.
We're going to create a new one, you choose your language, then you have various options under type,
if you're not sure, you can hover over this question mark bubble, and it's going to tell
you what it is, the type of price extension you choose determines what example ads you'll see.
If you're selling brands like iPhone, Samsung then put up a brand one,
if you're selling tickets for an event, I'm not too sure about locations and
neighbourhoods as to what that is, but you can put up product categories, tiers, service catalogs,
or categories or tiers or the services. So let's go with services, and
Google ads
management, right? You can put in your price, so you can put in, I'm just going to put in a number,
it does not reflect anything. Now you can have no units,
per hour, day, week, month, but I'm going to put in no units.
Then you put in your description...
Okay, so it's only 25 characters, so now I've gone
over the 25 characters and this has turned into red, that's fine. put in my website,
if you've got a different mobile URL, then you put them in, and now you can see how big
your ad is looking. So this is your headline one, two, or maybe three if they're showing
it, your description one or two, and then these boxes with the prices. So if you got call out,
call extension, price extensions showing up, your ad is going to look really good and really big.
Then I can put in business head shots, which we offer, again, I'm just going to put in a unit price.
So now I'm pre-qualifying my audience, this is really important because if my fees
start at a thousand, and someone can't afford my fees, they're highly unlikely to click on it.
So you will get different opinions from different people should you, or should you not
put in the prices on your website, as well as on these ads - for me, price factor is
one of the most important reasons why somebody will, or will not click. If somebody can
afford your services, or products, and they like what they see on the ad, they're going to click.
If they can't afford your product or services, we don't want them to click because it will
be a wasted click, they will come to the website, then they're going to bounce off unconverted.
Then the same thing, you just keep on adding a few more and Google is then going
to decide how many they are going to show up over here, we don't have much control
over it. If I go onto the desktop version over here, this is how it's going to show up on a desktop.
Once I put in all these extension items, then you have got a couple of other options, URL options,
or tracking template is for advanced tracking, don't need to worry too much about it if yours
is fairly straightforward. You can have a start or end date if you want to promote a special offer
for Christmas, or Valentine's, or any other special occasion, then you can do so, and put
an end date over here so you don't forget to switch it off, and each system is going to
automatically stop sharing those extensions. You can also put in the days and the hours as to when
or not you want to show your price extensions, and once you
hit the save button, obviously I haven't put these in over here, I'm going to delete that...
It's saying here, you need to have at least three price extensions,
but once you hit save, it will save the extension, and then Google is going to review it,
approve it, or disapprove it, and then it's going to start showing on your ads. So hope you
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