Look at that
its then its elegant and that only
0.2 inches, I probably should say point 2 inch
it is the world's thinnest LCD TV
and even slimmer than our Xperia
smartphone. The new X900C Series
is an impressive innovation. Its ultra-slim
floating style makes it appear to almost merged with your wall
and the floor surface with edge coating technology
makes the bezel virtually disappear.
Most importantly the premium is on the picture.
In the past three years, we have been enhancing the key elements of picture
quality. Each year focusing on clarity,
contrast , color. This year
we have made all of these aspects better
The x1 upgrades a picture quality up any source
and it does this by analyzing not just the sources resolution
but also its bitrate: to ensure the best possible picture
it enhances precision and clarity
and enriches all color optimum levels
with more dynamic range in contrast for peak
brightness and deeper blacks. Now you can enjoy everything you watch
more dramatically clear and vibrant, vibrant picture quality
including natural skin tones in light like textures
with of course enhance the details
and less noise. So here's what you can expect to see when you check out our
televisions in this very booth
at this very CES. No more blurry edges and noisy imagery
when viewing lower bitrate and highly compressed 4k streaming content
more true to life picture quality
the live broadcast and other high definition content that make you feel as
if you're part of the action
and not just a passive observer
movies and other creative content displayed in their original
theater quality picture allowing you to have the bizzle experience
intended by the filmmaker or creator
and when you combine all of this will probably is new user interface
you get even greater convenience and simplicity
as well. And today
I'm pleased to announce that all 2015 televisions
will run on the new Android TV platform
go ahead with the applause. And, we all know that Android is such a widely
accepted operating system in the mobile space
and now you can use your TV with the interface that you're familiar with
your devices
and enjoy content on smartphones, tablet
and TV seamlessly. The Android television experience includes quick
and easy user interfaces such as voice search
with unparalleled precision and accuracy in and I again
when you when you visit the booth you gotta try out the voice search, I guess
I can say seeing is believing here
but may be speaking is believing. It will pick up on accents
try to trick it's a pretty amazing when we launch
it will translate forty two different languages
and it will enable you to explore a huge range of apps,
games and content from Google Play and enjoy them
on the Sony big-screen. now bobby is Google castrillon
will mail you too well content the you're enjoying
from your mobile device to the TV screen
easily and intuitively and we also provide an app for our Smart Watch
to control your TV from the device on your wrist
of course will also have sony's easy to use one click remote
and this intuitive device allows you to flip through content
from broadcast your personal fiber personal
photo library to stream content with out ever interrupting
the current viewing. In addition
you can quickly launch your TV or your app's
and directly access your content with our content bar
so with a reflective your finger
you're able to navigate the best possibilities of your media
and programming content. And one of the most exciting benefits of our expanding
4k offering
and our Android based user interface is the way in which our partners
in content creation and distribution are getting on board
last year you may recall
that on this very stage at this very show Sony and Netflix came together
to deliver you largest library
4k content on the planet