hello and thanks tuning in i'm holly shields welcoming you
all to another edition of kalkine tv's executive corner expert talks
today we're narrowing in on art scapy the leading digital platform for managing collections of art
built by collectors for collectors and joining us today to tell us more and share their insights
is ceo and co-founder emilia destasio welcome to show amelia it's great to have you with us
thank you so much thank you so much for having me i'm very excited to be part of the show it's a
pleasure to have you on now first and foremost i'd love to know what inspired you to launch artscapie
yeah so i've been passionate about art and specifically contemporary art for basically
all my life and i've been actively collecting contemporary art for the past 10 10 years or so
and through that journey it's been quite a frustrating ride at times uh the the art world is
quite difficult to access sometimes there's a lack of transparency some asymmetric information it's
quite a difficult art world to to navigate and basically based on my experience in the
world of technologies i've been a venture capital investor and always interested in how technology
can improve processes so we wanted to see how we can use technology to make art collecting
safer and easier and more accessible really using technology and that's basically how
our skate becomes about it's it's a full journey online for any art collector or art lover that's
incredible and what type of technology do you rely on yes so so artscapy provides basically a
full full journey for collectors so from let's say jargon free editorials and video content
to learn about collecting but also about different discovering different artists and and art trends
to a collection management system that allows collectors and not members to
to log their collections store their data informations documents in a safe space
and and be able to access the marketplace with uh hand-picked galleries and vetted collectors
to buy from so indeed i think we're one of the first platforms to offer a true kind of collector
to collector marketplace as well and all that is is basically wrapped up and and underpinned by
blockchain so we work with blockchain to create certificates of authenticity and provenance to
as a further step to really make the collecting journey safer using technology that's incredible
so it does sound like that the platform works to protect both the collectors and the artists there
yeah yeah i would say so so i i really think that blockchain has a great application to to the
art world in the sense of creating these kind of certificates which now until now have have loosely
been done often on on real paper documents you know which can be lost they can be destroyed in
a new number of ways while blockchain would allow you to put that record and track the provenance
over time which makes it a really a powerful tool for for the artboard so that's one of the
applications where we're using blockchain there for the security of our collectors
but also there in terms of really building on my own experience as a collector really know how
important it is to work with um with the safety so everything from the secure information storing
to managing the data that you have available the visibility aspect so we allow every collector and
art lover to fully control what information is visible and it's fully encrypted so to the degree
that even even our safety staff can't see what you put on the platform unless you you are left
to do so and i think this is a really important step in in terms of also the data security side
right i mean as well i can imagine that um i would say that certifying authenticity of art is another
another really crucial crucial task for you with our partnering galleries we create we allow them
to create certificates of authenticity on the primary sales so they can be the the galleries or
the artists representatives um so in that sense you start the authenticity track but we also
when we complete the due diligence process which is another big step for us in in adding safety to
the buying experience is that every artwork that goes on sale has to complete a full process where
we check um you know the current possession images uh invoice details and in that way we
can basically try to establish provenance and so what we're working with as well is creating
certificates of problem answer really putting that data check on the blockchain and therefore
starting the track from that point right well that is really important and it's amazing to
hear what you're able to accomplish with this with this technology and it's uh i would say
a revolution of the art world yeah that's that's really what we're hoping to to to get to i i think
that the art world as such is is in the beginning of the digitalization digitalization curve
um i mean we've had some sort of some movement there but it's really in the in the early stages
and that's what we're hoping to to bring about this digital transformation and using technology
to make it better and also more accessible so i think as the rest of the world has become more
globalized we're used to interacting with with anything across borders and art buying has become
much more international you buy from galleries in new york in in australia in singapore with ease
and so we want to help do that online and using technology but then that also translates into
into next steps and then expanding i think beyond beyond just the artwork so when we're working with
with technology we've really expanded the side of the blockchain so we've expanded into a full
web 3 service suite expanded into a division that we're calling third block which is helping brands
and and art institutions so we're working now with a few notable museums and also public institutions
and and a few contemporary artists produce important art projects using this technology
that we will already build in-house and so that can be anything from nft creations generative
art tokenization and so forth so we're doing this both for artists and also now expanding it outside
of the art world which i'm very excited about so we'll be launching a few nice projects and
collaborations with world-renowned brands and institutions around the world it's incredible
to hear it sounds like artscapie is really ahead of the curve there and you've got a lot going on
in terms of expansion and growth and uh probably much more lying ahead there is there anything in
particular we can look forward to seeing from artscapi uh for the rest of the ongoing year
uh yeah so there are a few things that we are we are lining up so we're working now both within the
within the art world so one one recent project we've done has been with the dali universe who
manages one of the largest collections of salvador dali and they chose us purely for this kind
of reason because of the the strength and also the versatility of our of our technology so we
helped to create the first collection basically of digital merchandising which i think is going to be
the really the next big step both for the the art and creative industries so
taking what we've done so far not on on on paper form or physical form and blending it into the
digital space so with the evolution of nfts being displayable you know across your social medias and
in other areas of your of your everyday life we see that as a big big expansion so we are working
um they chose us for this to create these kind of digital merchandising but also expanding into
into other projects and this is what we'll be launching with a number of other museums and
and institutions to come and we're also in in nice discussions with quite big brands across fashion
sports and entertainment and i'm looking forward to announce them quite soon they'll be launching
in the next couple of weeks and months so to keep your eyes out for that that's incredible you have
so much going on at the moment uh very busy and i think a lot of challenges as well ahead of you but
i have no doubt that you'll definitely conquer those but um you're at the forefront
of the revolution in the art world there so at a great place and position in the market
but um with that said thanks very much for sharing all of that with us it's been really great to
hear from you today on executive corner expert talks yeah thank you so much for having me all day
and it's been great to be on the show thank you so much thanks very much for your time viewers if
you've just joined us that was amelia destacio the ceo and co-founder of artscaping and if you missed
any part of that chat you can catch the full interview on our youtube channel at california and
make sure to subscribe i'm holly shields running to stay a prize and investments with kalkine