(water running)
- [Dave] The thing about the wild is that it's untamed.
- [Darci] One person might think
of getting out in the wild and hopping in their Bronco
and going off-roading,
and whereas you might have somebody else,
and it's more about the tranquility of it.
- [Mary] It provides an amazing sense of release and peace.
- [Doug] That chance to be out
in the wild brings out something really special.
(upbeat music)
- If you think about what a Bronco represents, a wild horse,
it doesn't have boundaries.
It can go wherever it wants.
- We are so excited to announce the Bronco Wild Fund.
It is a fund that was created in an effort to connect
and inspire people to get out in the wild
in a responsible manner.
What we want to focus on with the Bronco Wild Fund is
in preservation, which is the protection
and the enhancement of the public lands, as well as access.
We want to make sure that we provide the necessary resources
and education to be able to open the outdoors to everyone.
For every Bronco sold,
a portion of the proceeds will go directly
to the Bronco Wild Fund.
We are targeted to raise $5 million annually
towards the fund so that we can provide direct support
to our nonprofit outdoor organizations.
- We're really excited to have this partnership with Ford.
They are gonna help us plant a million trees,
which is pretty darn incredible.
- [Dave] And we are really excited to announce
the Bronco Filson wild land firefighting crew rig.
- To be honest, having the chance to partner
with Ford and Bronco and the National Forest Foundation,
it's been a dream come true.
We talk a lot about who do we design for?
And we say we design for the world's toughest people
in the most uncompromising situations,
and I feel like this Bronco nails that.
- Today, these wildfires are so big
that they often take out the natural seed source,
and without that human intervention of growing a seedling
and planting it in the ground,
because of the changing climate,
those forests might not be forests in the future,
and if we lose them, it would be
a very different United States of America without forest.
- The Filson Bronco is born from what we call
our Badlands Series with the Sasquatch package on it,
which is the most capable Bronco you can get,
and it's upfitted for the fire crews,
so it's got a 50 gallon water tank
and hose system that allows them to quickly pull it off
if they've got to put out a brush fire.
In terms of the equipment that comes on top,
we've got a chainsaw, we've got jerrycans,
we've got a Pulaski.
- To finally see Filson materials incorporated
into this iconic Bronco was incredible.
The seats wrapped with our duck canvas,
our Filson logo right there on the center console,
color inspired by some of our most iconic colors,
to see the leather stitching brought to life
from what we have inside of the lining of our jackets,
to see it being used functionally in that way,
and not only do we have a partnership
in creating this vehicle to raise awareness
around the hard work that wildland firefighters are doing,
we've actually partnered with Bronco
to create three pieces of limited edition gear.
But what feels really good is to know that 50%
of the proceeds and the sales of those items are going
to the National Forest Foundation.
- Our major mission is to steward
and enhance the 193 million acre national forest system
with our partners at the US Forest Service.
We promote responsible recreation.
We upgrade recreational facilities.
We do tree planting
across the country after natural disturbances,
and there are places where the wildfires
have covered such acreage,
so we really need to hang on to our forests
and bring them back.
Nature needs us to help at this particular time.
- [Dave] It's important that, as an off-road community,
that we share with people, do it responsibly,
and that is staying on the trail,
leaving no trace, and treading lightly.
It is truly amazing,
and the world has never seen anything like this.