Hello, everyone.
Thanks for joining in.
This video is about video marketing.
I've got the perfect man for the job.
It's not me, but it's Brian, my friend from Miami, Florida.
Absolutely.
Me and Brian, I've met up to a few Masterminds, and we are both in the same industry.
So we're going to talk a lot about YouTube ads and how we can get your name out there,
your brand, your services, and how we can leverage the power of YouTube.
So, first of all, Brian, thanks so much for joining in.
Thank you for having me.
Yes, we were just in the other room and he was like, let's go knock it out.
I was like, let's go, let's get some value.
So before we get started, tell everyone who you are, what you do. Yes.
My name is Brian Moncada.
I'm the founder of Adspend.com.
We are a direct response.
YouTube advertising agency.
We specialize in helping high ticket coaching courses and info product businesses scale
past seven and eight figures with YouTube ads.
You said a very interesting thing just now, a direct response.
Most people think about YouTube as being branding, top of the funnel, and wasting money.
But most people think its wasting money, but we don't.
So what would you simplify this for?
In simple layman's term?
When you say direct response, what would you classify that? Yeah.
Our goal when we run YouTube ads for clients when we work with a client is to spend a dollar
of theirs to make them a minimum of a dollar.
$2, $3 or $4 back.
One dollar.
I say, like people watching this right now, I don't want to just spend a dollar and make
a dollar back.
Well, if you knew that that one dollar back could help you make $10 in a future sale,
you would.
And so direct response, very simply, is how to turn a click into a customer, a client,
a high-paying, essentially mastermind member.
And this is where most of advertisers go wrong because the conversion they go after is the
first transaction and not the customer's lifetime value.
Which means you know that if you don't know that customer's lifetime value, you're in
big trouble. Yeah.
Because you're going to run out of cash.
And then we've unfortunately learned this the hard way, especially when I was first
getting my start.
We would work with clients that have one product and they live and die off that product.
Let’s say it's a $47 eBook or digital program.
And we would get them, customers, for $30 and they'd be happy.
But then slowly, over time, because they didn't have a back-end product, something to increase
the lifetime value of their business, they would then be unprofitable in a matter of
months because there's nothing on the back end to sell them to their customers.
Right? So 100%, it's the LTV.
You need to raise that to be able to really scale with YouTube or any sort of paid ads
platform in general, like Google Ads.
So someone watching this video right now, they're thinking, these guys keep on talking
about YouTube, YouTube, YouTube, day in, day out.
How can someone get started with YouTube ads at a low budget, low cost, and with a simple
iPhone and a microphone like this?
Yeah, 100%.
We tell all of our clients the same thing.
If you're new to YouTube ads, you don't need any fancy production equipment.
You don't need any fancy studio lighting or a video production team, even.
You can use your iPhone.
Most iPhones nowadays have, if not the same, better quality than most cameras two years
ago, three years ago, four years ago.
And so with the video you're watching right now on this, this is filmed on an iPhone, Right?
And the quality is good.
You can clearly see the beautiful background.
You can film a video just like this in a matter of 30 minutes or less, following a very simple
script framework.
We use the script framework that I learned from my first mentor, Dean Graziosi, who sold
hundreds of millions of dollars online, especially in the info marketing space.
Infomercial space, I should say, before there even were Facebook ads.
YouTube ads. Google Ads.
And he taught us to hook story clothes, Right?
You need to hook the ideal client that you want.
You need to tell a story that's educational as well as entertaining to build credibility.
Basically, let them know that you are the leader and you are the credible person to
teach them how to solve their problems.
Actually. Teach them the what? To solve their problems, not the how.
Because the how is what they get when you use the offer, Right?
The call to action.
You tell them the close, you say, click the link to learn more.
And that's when you tell them how to solve their problems with your offers.
That's a very simple framework and set up that anyone can use to get started immediately.
Yeah, absolutely.
And even though me and Brian are kind of like direct competitors in the same niche, but
there's so much work out there, you have got to collaborate.
And that is the key to online success and marketing.
Don't compete. Collaborate.
Because the more you collaborate, the more you're going to go places.
So, for example, a simple tip, and we're talking YouTube ads, and most people be over, but
why should I give you my secrets?
And why should you give me your secrets?
But the Internet is such a big thing.
There are no secrets anymore. 100%.
So if we collaborate and this video goes on my channel, you're going to like it, share it.
Your subscribers, your followers are going to watch it and they're going to see me and
my followers are going to see you. And it's a very situation.
So if somebody is watching this video and you want to get started, it's a simple video
like this.
We're just outside here in the beautiful weather in San Diego and you can just interview somebody,
get a client, get an expert and get started and turn that into a little video.
And that's all you need to do.
Now, the other myth about YouTube ads is how we need big budgets.
Do you we personally, with our clients start with a minimum of $500 a day?
Now that may be a lot to someone who's just starting their business.
However, that's what we prefer because of the clients that we're working with and the
size of their businesses.
Most of our clients that we work with, they're doing a million dollars a year already.
Now if you're someone who's doing six figures or even you want to get the six figures right,
you can start with as little as $100 a day, even $50 a day, you can break the campaigns
out to be $10 each.
And you can get one lead per campaign.
That one lead and then book a call.
That one call can then become a client.
So the budget is really preferred to be, and we like to say whatever the cost of your product
or service is, whatever the cost of your program is.
Now, if you're selling a $37 program, Right?
Start your budget with $37 a day.
Now you can use two campaigns with that $15 each, maybe an extra budget for the one campaign.
However, it's really preferred on your budget, Right?
So we prefer a minimum of $100 a day with our clients.
We do $500 a day.
But it's really dependent upon you and where you're starting out.
You don't need a huge budget to get started.
It's really actually commonly preferred to use smaller budgets so you can prime the ad
account for scale and then make sure your offer and your creators are validated.
And that is for your done for your agency, which you're talking about.
But you also have a coaching program and I guess most of them are small business owners,
professionals or coaches.
I doubt they will spend $500, but then you'll teach them how to set up $5000.
Yeah, $5000 a month is what they usually start with.
And we tell them, let's start with $5000 a month.
Start small, start small, optimize and then scale.
Because without optimizing and reaching that breakeven point, you are going to lose money.
It's probably like what you tell your clients too.
You got to make sure before you start running ads you have a budget for at least three months.
This isn't an overnight thing.
This isn't a one-trick pony here.
This isn't us trying to go home the first night, Right?
We're trying to wine and dine the customers here.
But ultimately you have to be able to spend for three months to optimize and then to scale
the first month is launching and testing, the second month is optimizing and the third
month is really scaling.
If you can follow that three-month program, you can really outlast your competition because
they're going to go for one night. Yeah.
And the other thing is, it's not only the ads, it's the offer, the landing pages.
The funnel is so many jigsaw puzzle pieces, if one is missing, the whole thing is going
to collapse.
And then you're going to blame YouTube don't work.
Google took my money and I took my share of the money.
So you've got to make sure that first of all, you stay at the ad level of Google Ads.
Set up your goal metrics for the view rate than the CTR.
If you're not getting those, don't touch the funnel. Right?
Just look at your ad because your ads hasn't got that hook, which Brian talked about earlier on.
And then you say, okay, I've gotten my eyes TTRS my view through.
People love what when they see my eyes.
They keep on watching it, but they're still not clicking.
Then you need to optimize the call to action and so on.
When they get the click, you go on the landing page. They're still not converting.
And don't touch your ads or your campaigns.
Then you need to start working on your funnel. And it's a long process.
As Brian said, three months is the minimum you need to allocate the budget that I'm comfortable
losing that budget 100%. You're going to be comfortable losing it.
Now let's say you will lose it.
You got to be okay with if you do because you're buying data and you're buying the stats.
Because like we were just talking about right here, it's usually never a traffic problem.
Traffic is usually the easiest part.
However, you got to work with someone like the two of us who can get you the traffic,
the specialized qualified traffic, to be able to turn those clicks into clients.
Some of the offers and the products we see is not market fit.
Now and then you think, I'm going to bang my head against the wall.
I have a perfect story about this.
Just this past weekend, I was at a Mastermind here in Los Angeles, for example, and a doctor
came up to me and he teaches other doctors how to grow their practices.
But there are only about fifteen thousand of those people in the United States and he
wants to run YouTube ads.
And I was just very frank with him.
I said, do you think one of these doctors is going to be watching YouTube ads?
And he said, yeah, but it'll be hard to target them.
And I said exactly.
So would it be smart to focus your time and attention on cracking YouTube ads as your
main platform?
Or would it be smarter to go on something like LinkedIn or to an event or a conference
where these doctors go to improve their practice?
Right?
And that was a really breath of fresh air for him because he thanked me.
He said, Dude, thank you so much, because, honestly, no one's ever told me that.
And I already had this feeling deep down that my clients aren't on YouTube.
And it's not that they're not on YouTube, but the chances of you targeting them with
your ads on YouTube are going to be very slim.
You're going to be beating your head against the wall trying to do it's.
Kind of like finding a needle in a haystack. 100% and LinkedIn, Twitter, TikTok.
At the end of the day, it's a video, the format.
And that's what we are talking about here.
Video marketing. Video helps build trust.
Quickest, Cheapest, Easiest and fastest way you can ever imagine.
And that's why we guys are in video marketing.
So thank you so much, my friend, having me, and lovely talking to you.
And we'll make some more videos and some more like this.
Yeah, brilliant. Thank you all for watching.
And I'll put Brian's website and all the information around this video.
Thanks for watching. Bye for now.