during the global illness most of us hosts are doing all that we can to
attract guests in many markets that means
competing heavily on price for the fewer number of
guests using the site airbnb must have noticed too because it
seems that they're now placing a higher emphasis
on listings that are offering a discount you may have noticed on the site that
listings that are discounted show a line through their original price and
the discounted price next to it in this week's episode i'm
going to show you how to add a discount to your listing
so that when your guests are looking through the site they'll see
your listing and it will show with a line through the original price
and the lower price is next to it welcome to another episode of airbnb
uncovered i'm matt the creator of airbnb uncovered dot com and airbnb super host
on this channel i uncover some of the best-kept hosting secrets as well as
share with you everything that i've learned after
hosting over three thousand guests my tips tricks and best practices are
all focused on helping new hosts earn more revenue
attract the best guests and achieve super host status
faster so if you're new to hosting on airbnb
this is the right channel for you as much as it pains me to talk about
competing on price because i know that a better strategy is
to stand out with a quality product and earn high ratings the global illness
has changed things and this is likely the
result of more higher quality listings having
availability and then all of us needing to attract
the best guests sadly this means we're competing on
price the best way to stand out when competing
on price is to utilize the strikethrough pricing feature on
airbnb there are two ways to get a line through
the price on your airbnb the first is to use the promotions
feature which is what we're going to talk about today
and the second is to drop your play price
below the 60-day average which will be a topic for a future video
question have you ever used the promotions feature on airbnb
answer yes or no in the comments below and let me know how it worked for you
let's get right into adding a promotion to your listing so that you can get that
strikethrough price showing a quick just float a quick
disclosure as far as i know you can only access
promotions from your computer and for those of you who mainly use the
mobile app to access airbnb you're gonna have to switch over to your
computer so here we go right side you'll see a promotions in a
box click on that then select the dates for
your promotion so i'm going to select the 20th to the
23rd now you'll see a slider here at the top
and if you move it to the left you'll see that down below here
you only get two out of the four perks and those two perks are
a new line on your price breakdown which i'll show you in a second
and that coveted straight through styling
on search pages and your listing but you'll notice that the last two
special call out on your listing page and placement and email to guess
is not available and that's because your selected discount
is too low so as you move this slider over to the right as soon as you pass
the 15 off threshold you unlock another perk and that is the
special callout on your listing in order to get the last perk which is
the placement and emails to guess you have to move your slider all the way
over to 20 so if you discount your rates by 20
you'll get placement and emails to guests you'll get a special call out on
your listing page the strikethrough price that we've been
talking about and a new line on your price breakdown
so let me show you what those actually look like here you click show perks
and so this one is showing you what strikethroughs
what strikethrough styling looks like the next one is showing you what the
updated price breakdown looks like so what that is is when the guest is
looking at booking your place they see a breakdown
of all the costs so the nightly rate the cleaning fee the airbnb
fees and what they're saying is that this line
will be added to highlight your discount
um the last one is a special call out and this goes just below
that uh pricing breakdown i just mentioned
and finally uh your place in emails so when a guest visits your listing but
doesn't book airbnb sends them a reminder email that
says hey you checked out these listings and
they're still available and with a 20 off discount
your listing will be included in that email
there's one big thing to note about how the promotions feature
works the system is going to adjust your prices
to the daily averages for the past 60 days
before it applies your discount and this is to prevent you from raising your
price before you apply a promotion only to use the promotion to lower the
price back down to its original price but this
can be a bit challenging when you're working off of
already low prices due to the global illness
so please use your judgment and don't price yourself into the toilet
remember lower prices are a double-edged sword
while they attract more views to your listing these views
often come from less desirable guests always always remain vigilant and if you
need help knowing which guests to host feel free to download my guide to
avoiding the worst guests and the link is in the description below
using promotions was a huge part of the strategy that i use to survive
during the lockdown and i hope that you're going to use them too
the global illness has complicated hosting more than i
ever could have thought possible and there's really no
likely sign of relief for another 12 months so we're gonna have to
adapt our hosting business for the next year or so and
probably beyond that as it's going to take going to take time to regain the
trust of our more cautious guests and i'm not so sure that clean and
unsanitary listings will survive much longer
even with an end to the global illness our guests are simply going to
demand clean and sanitized the world has changed and that's going to be the base
expectation the illness also complicated the hosting
business in unimaginable ways we've had to learn new sanitization
methods price at historic lows balance guest safety with profits all
while trying to keep ourselves safe i spent a good deal of the lockdown
researching reports from the cdc the who health canada and airbnb and i've been
staying on top of them ever since i love my hosting business so much it's
it's basically like a child to me so i needed to find a way to keep going
what emerged was a system of how to operate my airbnb
safely armed with how to operate safely i needed to figure out how i could
continue to turn a profit because all that cleaning and sanitization was
killing my profit while my prices were so
low so i blended the health and safety protocol with what i learned about
marketing my eight plus airbnb listings over the past five years
and the result is a system of hosting during the global illness
that has earned me more money has kept me and my guests safe
my goal is to share my system with you so you don't have to spend the countless
hours researching like i did i'll be sharing more details in the
coming weeks so please stay tuned
thanks again for watching if you've enjoyed this video and you're not
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until next week when i'm back with a new tip trick or
best practice for new hosts bye for now
you