SCOTT BAKER: McKees Rocks is a rough and tumble area
just outside Pittsburgh.
My name's Scott Baker.
My family has been connected with this community
for generations.
In 1941, my grandfather opened his bakery here.
And he called it Jenny Lee.
SPEAKER 1: We used to always go to Jenny Lee's after church,
if you were good in church.
Oh, egg custard pies, homemade bread that was still warm.
Years later, I worked in the store.
I did wedding cakes.
[WHISTLES]
SCOTT BAKER: My father, Bernie, took over
after my grandfather retired.
I am a Baker by name, baker by trade.
I started coming in to the bakery with my dad
when I was seven or eight years old.
Absolutely loved it.
SPEAKER 1: I remember Scott as a young man.
He just jumped in here.
It was a booming time.
[TRAIN WHISTLE]
We were just coming up the ramp to the McKees Rocks Bridge
around Thanksgiving, and we heard all the sirens and that.
And my husband said, it's where you work.
And I was like, no.
And he said, it is.
You don't have a job.
[MUSIC PLAYING]
SCOTT BAKER: I remember pulling up to the bakery
and seeing my dad and just the look of despair.
BERNIE BAKER: It was my, you know, my life, my employment.
And to see that all go up in smoke
was just a overwhelming feeling.
SCOTT BAKER: The fire followed by the recession
made it really hard to hang on.
And ultimately, the decision was made to close the doors.
[CRASH]
[MUSIC PLAYING]
BERNIE BAKER: After that, I was so frustrated and burnt
out, I said, Scott, you ought to just sell cars, sell furniture.
You can make a very good living.
You don't have all the headaches.
But he didn't listen.
SCOTT BAKER: I started thinking, baking is in my blood.
It's what we do.
We've been baking in this community for five generations.
I wanted to try and rebuild the business here in McKees Rocks.
So I started looking, and I learned
retail bakeries in today's market are dinosaurs.
People go to supermarkets.
You can find a donut shop on nearly every corner.
So I realized we had to do the baking ourselves and then
sell it to the stores.
But my a-ha moment was when I learned
that one of the top flavor profiles for sweet goods
is cinnamon.
[MUSIC PLAYING]
I wanted to manufacture gourmet cinnamon bread.
That would be the foundation of the new business.
And so I founded 5 Generation Bakers
and branded our bread Jenny Lee Swirl Bread.
But in order to make this thing last, I had to learn about some
of the things my dad didn't have.
So I hired a young kid named Cody.
He spearheaded a digital ad campaign,
and he introduced our product to thousands of new customers
on social media.
CODY: Most days, I leave the bakery smelling like cinnamon.
SCOTT BAKER: Since then, we have been
one of Pittsburgh's fastest growing companies.
SPEAKER 1: I called him up.
I said, I want my job back.
SCOTT BAKER: So I hired her on the spot.
And of course, I hired my dad back, as well.
BERNIE BAKER: When are we going to get the first order?
I'm very proud of him for keeping it going.
He keeps me young.
[MUSIC PLAYING]
SCOTT BAKER: You know, I feel that we're
really blessed to be able to help the community.
But when you think about it, really the community
has been helping us for a long time.
And I hope it's for another five generations to come.
SPEAKER 1: I'm not good at putting things into words,
but it makes me proud being back with Scott and Bernie,
making something good again, something that they
could have in every house.
I made that.
I'm proud to say that.
[MUSIC PLAYING]