We're introducing a new family of breakthrough chips and bringing them
to the world's best Pro laptop MacBook Pro well the last big tech event of the
year just happened and this one was all about the Mac we got new Macbook Pros
new Apple silicon with these M3 chips and even an update to the iMac let's get into
it this is Luke digital Trends and hey it's been a while nice to see you again I'm really
excited to be back for this one because Apple just announced all these new products and I got
to see a lot of them firsthand so before we get there make sure to like this video subscribe to
the channel and let's dive in introducing M3, M3 Pro and M3 Max so this event really was all about
the M3 and apple is doing something a little different this time with the announcement and
roll out of these chips because we're seeing the entire breadth of the line at least as far as it
comes to laptops we got the M3 the M3 Pro and the M3 Max the M3 Ultra of course will probably be
announced at some future point but we're going to need three chips all available on these new
Macbook Pros performance really is the name of the game here because these are being built on that 3
nanometer technology coming to these M3 chips that should provide a more significant uptick
in performance over the previous generation the other new thing is that Apple has a 14in MacBook
Pro with the M3 and this is going to replace entirely that dusty old 13-in MacBook Pro which
is no longer going to be sold I am really happy about that because this new 14-in M3 MacBook Pro
feels like the pro device that is a good starting place for a lot of people it's going to come in
at $15.99 but it's going to come with all those really good Pro features like that liquid Retina
XDR Display better ports a better keyboard Slimmer bezels all of that really good stuff that's now
going to be available at that starting price the only exception is that you don't have access to
the brand new colorway with that entry level 14-in MacBook Pro and yes there is a new color
it is this space black colorway that's coming just to the M3 Pro and M3 Max models and I got
to see it in person it looks great it has a brand new anodized finish that isn't just another layer
of coating on top this is a completely different chemistry that's being used for the the build and
finish of this aluminum and it feels and looks really really nice no it's not a complete black
but I think what you're getting is a better overall really dark nice professional looking
color for these new Macbook Pros I loved it but getting back to Performance cuz that's really
what this is all about here uh you're getting up to a 16 core CPU and up to a 40 core GPU available
in that M3 Max configuration but don't get too hung up on the core counts cuz really it's the
cores themselves that have been redesigned to be way way more efficient in fact the M3 cores
Apple says can do the same amount of performance as the M1 cor is at 30% of the power draw that's
a pretty big deal you're still getting that same 22 hours of claimed battery life from all of these
MacBook Pros and look Apple got into a lot of the quick comparisons between different models and
they can spout out these performance numbers as much as they want but I got to see some of these
actual capabilities in person in a few different examples now the most impressive thing we saw in
terms of performance was the game lies of P being played on a 14in M3 MacBook Pro that's the base
configuration it was playing at around 65 frames per second with Metal FX up scaling turned on and
with game mode turned on but that is really smooth performance for this again entrylevel MacBook Pro
with none of the extra GPU cores and the key to this performance being so so good is not actually
just the the cores themselves but these new GPU features that apple is announcing the biggest one
being Dynamic caching now we don't know all the details about this Dynamic caching Apple really
didn't say much about it but we do know it's an industry first capability that's just on the M3
and it's allowing the system to tap a lot more power out of that GPU result being better frame
rates and better GPU rendering in general another example they showed that really demonstrated this
was in Cinema 4D where they had a full 3d scene with lots of different Assets in it and they're
able to move around the lights uh in real time and see that real-time preview which really was
impressive of course we don't yet have these exact performance numbers for what we were
seeing in this demo compared to the M2 yet of course we'll get to that with reviews when they
come but it was impressive to see this stuff in real life and seeing that Dynamic caching in
particular working hard I know there was a lot of talk coming into this event about how much
Apple was going to invest in Mac gaming and while this wasn't quite that big Landmark announcement
clearly apple is building the infrastructure for its gpus by putting in these new features which
also include Hardware accelerated mesh shading and R tracing we knew these ones were coming but
they are a big deal for ensuring that the Mac is a platform that can handle AAA games in the future
and since we got that game porting toolkit back at WWDC you know maybe we'll start to see more of
these games get official ports coming to the Mac in the future we don't know but the infrastructure
is being laid the foundation is being built for that to happen the one last change that Apple did
announce that is coming to these new Macbook Pros is in the screen it's still using that same liquid
Reda xdr display again the best display that you can get on a laptop right now but they said that
SDR content can now go up to 20% brighter up to 600 nits so it's a nice little touch nice little
addition to the upgrades this year we're giving iMac a giant leap in performance while keeping
the same impossibly thin design and spectrum of seven vibrant colors and last let's talk about the
iMac the 24in iMac it's finally getting updated from the M1 up to the M3 just to the M3 no M3
pro model but that's still a really nice addition because we've been waiting for it you know we've
been waiting for that upgrade and it's finally here now the design itself nothing's changing
there's no new colors there's no new changes to the accessor I know that one hurts because a
lot of people were expecting a redesigned mouse not here from what we can tell just yet however
the iMac with an M3 is really going to help make this an updated platform that people are going to
want to buy and apple made a big point in making comparisons to old intel-based IMAX cuz I think
there's a lot of people who are still using those 27in IMAX wondering when Apple's going to pull
the trigger and bring out a new prle iMac and I think with this update Apple's hoping to kind
of satiate some of those you know desires to get that more powerful iMac so it's not here yet it's
still this 24 incher um with the same screen that it came with before but now it has the M3 inside
with all of the capabilities and advancements that come with it the other important thing to mention
here is price Apple isn't charging extra for these upgrades to the iMac or the MacBook Pros they're
all coming at the same price as they did in the M2 version minus of course that addition of the
14-in MacBook Pro the configuration with just the M3 everything else is remaining at the same
price I really like that and I think even though this is coming just 10 months later than the M2
MacBook Pro update earlier this year I think this was a smart move to go all in on performance and
kind of unveil the full range of chips right now because I don't think the M3 generation is going
to consist of a lot of redesigned products we've already got the new Macbook Air and
MacBook Pro redesigned within the last couple of years so Focus focusing on performance and
what that can actually do to your work process or gaming or all these different scenarios I think
that was smart and I think these MacBook Pros are really going to impress people and hey we
got a space black MacBook Pro finally the thing that people have been wanting for a really long
time so yeah at least got that of course we're going to have way more on these new Macbook Pros
and iMacs as we get review units in but for now let me know down in the comments what you think
of these announcements did these surprise you in any way did they get you excited for upgrading or
are you still going to be waiting for what's next in 2024 let me know and I'll see you in the next one