>> Steve: GOOD TO REMEMBER
DURING NATIONAL POLICE WEEK.
THANK YOU VERY MUCH.
MEANWHILE, SWITCHING GEARS,
SALES OF BUD LIGHT HAVE UPON
DROED MORE FOLLOWING THE
PARTNERSHIP WITH TRANS ACTIVIST
DYLAN MULVANEY.
>> Ainsley: NATIONAL RETAIL
SALES FALLING 23% OVER ONE YEAR
AGO THACHL IS WORSE THAN A WEEK
AGO, WHEN SALES WERE DOWN 21%.
>> Brian: OUR GUEST DISCOVERED
HE COULDN’T GIVE AWAY BUD LIGHTS
FOR FREE.
>> EXPERIMENT HERE.
APPEAR TO BE THREE DIFFERENT
TYPES OF BEER IN THE COOLER.
6:45, I WILL NOT DO ANYTHING.
COME BACK AND RECORD THIS AT
9:45 AND SHOW YOU WHAT IS LEFT.
>> THE ONLY BEER LEFT, BUD
LIGHT.
NOT IDEAL.
NOT GOOD.
>> Brian: IF YOU’RE BUD LIGHT.
OUTKICK FOUNDER CLAY TRAVIS WITH
THE EXPERIMENT.
CLAY, WHAT GAVE YOU THE IDEA?
WERE YOU SURPRISED BY THE
RESULTS?
>> Clay: I WAS AT AN EVENT IN
FRANKLIN, TENNESSEE ISSUE JUST
OUTSIDE OF NASHVILLE AND THE
COOLER HAD A BUNCH OF DIFFERENT
TYPES OF BEER.
WHEN THE EVENT STARTED, THERE
WERE BANDS PLAYING, IT WAS FUN. I OPENED THE COOLER AND SAID YOU
I OPENED THE COOLER AND SAID YOU
HAD MICH ULTRA, AND YINGLING AND
OTHER THINGS.
I TURNED TO MY WIFE, I’LL BET
NOBODY WILL TAKE A BUD LIGHT AND
WE’LL LOOK BACK IN SEVERAL
HOURS, I BET THIS WILL BE FILLED
BASICALLY WITH ONLY BUD LIGHT.
THEY DIDN’T RESTOCK THE COOLER,
RIGHT THERE, POP THE TOP, GRAB
WHATEVER BEER YOU WANT AND LATE
IN THE EVENING ALL THAT WAS LEFT
WAS BUD LIGHT AND SINCE I
POSTED, I’VE HAD SO MANY PEOPLE
REACH OUT, PARTICULARLY ALL OVER
THE SOUTH AND SAY THIS IS
HAPPENING AT MY GOLF COURSE OR
THIS IS HAPPENING AT MY MINOR
LEAGUE BASEBALL STADIUM OR
DIFFERENT PLACES WHERE PEOPLE
WALK UP AND MAKE A CHOICE ABOUT WHAT KIND OF BEER THEY WANT.
WHAT KIND OF BEER THEY WANT.
IT IS SYMPTOMATIC AND EMBLEM
ATIC.
>> Steve: MY WIFE AND I WENT TO
A LUNCH PLACE THAT SERVED BEER
AND I ASKED HOW MANY PEOPLE ARE
BUYING BUD LIGHT AND SHE SAID
NOBODY TODAY AND NOBODY
YESTERDAY.
WHAT DOES YOUR EXPERIMENT SHOW?
PEOPLE WON’T TAKE FREE BEER
BECAUSE THEY DON’T WANT TO BE SEEN WITH IT IN THEIR HAND?
SEEN WITH IT IN THEIR HAND?
>> Clay: YEAH, I THINK THE BUD
LIGHT BRAND HAS BECOME SO TOXIC
THAT GUYS KNOW, IF YOU GET A BUD
LIGHT, YOUR BUDDIES, SAY YOU ARE
GOLFING OR OUT AT A SOCIAL
EVENT, YOUR BUDDY WILL BE LIKE,
YOU ARE A BIG BUD LIGHT GUY,
HUH, IN A WAY YOU WOULDN’T IF I
DRANK COORS LIGHT.
PEOPLE DO NOT WANT TO BE SEEN AS
ENDORSING THIS AND CHOOSING
ANOTHER PRODUCT.
I THINK THIS IS NOT GOING AWAY.
THIS IS MOST SUCCESSFUL
CONSERVATIVE BOYCOTT OF A PRODUCT WE’VE EVER SEEN AND
PRODUCT WE’VE EVER SEEN AND
SENDING SHOCKWAVES THROUGH
DIFFERENT BRANDS.
>> Ainsley: AT TIME SQUARE, THE
BEER WOULD BE GONE.
WE ARE THREE MONTHS FROM COLLEGE
FOOTBALL, YOU’LL BE DOING THOSE
GAMES.
TAIL GATES WILL BE AFFECTED. >> Clay: GREAT POINT, YOU WILL
>> Clay: GREAT POINT, YOU WILL
NOT SEE BUD LIGHT ATSEC
TALEGATES THIS FALL.
>> Brian: YOU NEED MICHAEL
JORDAN TO ENDORSE IT TO REVERSE
THE TREND.
>> Clay: JUST A REGULAR EDISSON.
>> Steve: DURING THE THREE
HOURS, HOW MANY BEERS DID YOU
HAVE?