THE TOPICS WE DISCONTINUED CHANGING VIEWER HABITS, WATCH.
>> WE WANT THEM TO WATCH
WHATEVER THEY WANT TO WATCH, YOU
HAVE TO MAKE IT CONVENIENT FOR
THE CONSUMER.
THE CONSUMER. WE WANT IT TO BE WHERE THEY ARE
AND WHATEVER DEVICE THEY WANT AN
FRANKLY WE LOVE THE TECHNOLOGY
BECAUSE TECHNOLOGY IS ACTUALLY
ADVANCED SO MUCH FOR US AND MADE
THE EXPERIENCE BETTER NOT JUST
IF YOU’RE WATCHING AT HOME ON
YOUR TV WHERE WE GO BACK AND
LOOK AT GAME 20 YEARS AGO, YOU
CAN’T IMAGINE THE DIFFERENCE IN
QUALITY BETWEEN WHAT YOU SEE
TODAY AND 20 YEARS AGO THAT’S A
GREAT EXPERIENCE FOR OUR FANS
AND ALSO MEANS THAT YOU HAVE TO
BRING EXPERIENCE FOR HOME, WE
WANT THE EXPERIENCE TO BE GREAT
IN THE STADIUM, WE ARE FORTUNATE
WE ARE 98% TO CAPACITY BUT YOU
HAVE TO WORK HARDER TO FILL THE
STADIUMS.
STADIUMS. MARIA: YOU BROADEN THE NFL FOR
GAMES IN THE UK, IN MÉXICO, OVER
THE LAST FEW YEARS, HOW
IMPORTANT IS GROWTH TO
INTERNATIONAL EXPANSION?
INTERNATIONAL EXPANSION? >> WELL, IF YOU LOOK AT IT IT’S
A BIG WORLD OUT THERE AND SO FOR
US TO BE ABLE TO TAKE OUR GAME
TO GLOBAL AUDIENCE IS MAYBE ONE
OF THE BIGGEST OPPORTUNITIES YOU
HAVE BECAUSE OF SHEER NUMBER OF
PEOPLE AND BECAUSE OF TECHNOLOGY
YOU CAN GET TO THEM NOW, EVEN 10
OR 15 YEARS AGO YOU HAD TO
NEGOTIATE WITH DISTRIBUTORS, NOW
WITH CAN GO DIRECT TO CONSUMERS
AROUND THE GLOBE AND WE DO AND
WE GIVE IT TO THEM THE WAY THEY
WANT TO SEE IT, IN HIGHLIGHT
PACKAGE, 10-MINUTE PIECES OR
WHETHER IT’S FULL LENGTH OF THE
GAME, WE HAVE GREAT PARTNERS ON
A GLOBAL BASIS AND WE SEEN
TREMENDOUS GROWTH WHERE WE HAVE
GONE AND PLAY GAMES IN UK AND
MÉXICO AND WE EXPECT TO DO MORE
ON THAT BECAUSE FANS WHEN THEY
SEE IT AND THEY REALIZE IT’S
AMERICA’S FAVORITE SPORT THEY
WANT MORE OF IT, THEY WANT TO
EXPERIENCE IT AND IT’S ACTUALLY
CHANGED IN SOME WAYS THE WAY
SPORTS ARE VIEWED
INTERNATIONALLY AND IT’S NOT
JUST GOING TO THE GAME, IT’S
GOING TO THE TAILGATE PARTIES
AND THEY HAVE BECOME INCREDIBLE
BY SOPHISTICATED FANS NOT JUST
FROM THAT EXPERIENCE BUT ALSO
FROM WATCHING ON DIFFERENT
PLATFORMS.
PLATFORMS. MARIA: DO YOU PLAN ON HAVING
TEAMS OPERATING OUT OF UK AND
OPERATING OUT OF MÉXICO IN.
>> IT’S NOT AN OBJECTIVE, OUR
OBJECTIVE TO CONTINUE TO BROADEN
OUR GAME AND TO DEVELOP MORE
FANS AND AS WE HAVE DONE IT’S
INCREDIBLE BY SUCCESSFUL THAT
THE FAN BASE IS SOPHISTICATED
AND WANTS MORE THAT I THINK FROM
A FAN PERSPECTIVE THEY CERTAINLY
COULD SUPPORT A FRANCHISE, I
THINK THE CHALLENGE FOR US HOW
DO YOU DO IT COMPIVELY, WE WANT
TO MAKE SURE THAT OUR LEAGUE
OBVIOUSLY NUMBER ONE IS
COMPETITIVE AND THE QUALITY OF
OUR GAME AND MAKING SURE IN THE
NFL WE BELIEVE ALL TEAMS HAVE
HOPE, THE SAN FRANCISCO 49ERS
ARE PLAYING LATER TONIGHT, THEY
WERE 4 AND 12 LAST YEAR, THEY
WERE ABLE TO TURN IT AROUND, WE
WANT TO CONTINUE THE COMPETITIVE
BALANCE AND YOU DON’T WANT TO
PUT ANY TEAMS AT A DISADVANTAGE,
THAT’S THE NUMBER ONE CHALLENGE
WITH INTERNATIONAL FRANCHISE.
MARIA: ARE YOU SAYING OVER THE
COMING YEARS THAT THE NFL IS
GOING TO BE DISTRIBUTING
DIFFERENTLY GIVING LICENSING
RIGHTS MORE SO TO THE TECHNOLOGY
COMPANIES TO ONLINE --
>> WE ALREADY.
MARIA: YOU’LL CONTINUE TO DO
THAT?
THAT? >> WE ALREADY.
WE ALSO LOVE THE BROADEST
POSSIBLE DISTRIBUTION AND, YOU
KNOW, YOU MOST OF OUR FANS
EXPERIENCE THE GAME THROUGH
TRADITIONAL TELEVISION AND IT’S
PRODUCED BY OUR GREAT NETWORK
PARTNERS AND NOBODY DOES IT
BETTER, THEIR SKILL AND THEIR
ABILITIES MAKE THE EXPERIENCE OF
OUR FANS WATCHING THE GAME MUCH
BETTER.
BETTER. MARIA: I SAID TO YOU WHEN WE
STARTED OUT, A BILLION DOLLARS
IN REVENUE YOU SAID EASY FOR THE
DAY.
DAY. >> EASILY.
>> EASILY. MARIA: FOR THE WHOLE EVENT?
>> SECOND SPOT GOING 5 AND A
HALF MILLION DOLLARS A SPOT.
THAT’S NOT INCLUDING THE PREGAME
AND ALL THAT GOES AROUND THE
GAME, ALL THAT PEOPLE ARE
INVESTING, SO I THINK THE
ECONOMIC ACTIVITY JUST HERE IN
MIAMI WILL PROBABLY BE
500 MILLION PLUS IN ECONOMIC
IMPACT.
IMPACT. MIAMI MIAMI MIAMI ALSO ADDS TO
THAT, THE FACT THAT IT’S AN
INTERNATIONAL CITY.
INTERNATIONAL CITY. >> WELL, THERE’S ONLY ONE CITY
THAT TODAY IS GOING TO HOST 11TH
SUPER BOWL AND THAT’S MIAMI AND
I THINK THAT SAYS WONDERFUL
THINGS ABOUT THE COMMUNITY WHICH
DOESN’T NEED A SUPER BOWL TO GET
A STAMP OF APPROVAL BUT I THINK
THE SUPER BOWL HAS PUT THIS
BEAUTIFUL COMMUNITY, WONDERFUL
COMMUNITY AND FRANKLY THE
CULTURE OF THIS COMMUNITY ON A
PLATFORM LIKE NO OTHER AND SO
IT’S BEEN A GREAT PARTNERSHIP