Today, we’ll be breaking down the 5 main reasons why
a Rolls-Royce is synonymous with the most expensive thing you can
possibly buy.
It’s not merely about the design features, but also the unparalleled
user experience.
Welcome to iRicher-where high-quality content meets
high-quality people.
Stick around to the end to find out why Floyd Mayweather,
Jennifer Lopez drive a Rolls-Royce.
#1. The spirit of ecstasy.
One of Rolls-Royce's most distinguishable features is
the hood ornament known as the Spirit of Ecstasy.
Have you ever wondered what it symbolises?
Well, it has a sad albeit amazing backstory.
The ornament is the result of an illicit affair between
John Edward Scott-Montagu, and model Eleanor Thornton,
who was his mistress for over a decade.
To show his undying love for her, the second baron of Montagu
commissioned a sculptor of Eleanor on his early
model of the Rolls Royce.
In fact, if you look closely at this iconic ornament,
you’ll notice that the lady always has one of
her fingers gently pressed against her lips;
a promise to keep their illicit love affair a secret.
So iconic is the Spirit of Ecstasy that in 2002,
BMW bought the rights to this deluxe feature for a
whopping 40-million dollars, as they finalised their takeover
of Rolls-Royce.
Today, you can have the Spirit of Ecstasy personalised
as a silver, gold, or crystal miniature statue.
And due to its high value, the ornament is automatically
lowered into the hood to keep it away from the prying
eyes of robbers.
Depending on the customisation, the Spirit of Ecstasy
can cost anywhere from $2000 to a whopping $200,000.
#2.Meticulous detailing during the design process.
When Rolls-Royce boldly states that all their
cars are hand-made, they mean what they say…
In fact, every Rolls-Royce car has to pass through
the hands of their skilled professionals, who are around 60
in number, before being delivered to the owner.
What really sets Rolls-Royce apart from other
luxury-vehicle brands is their impeccable detailing.
Because owners prefer their cars customised
down to the very last detail, Rolls-Royce
automakers have to work afresh on everything from
the panel inlays, to the stitching, to the ceiling lining,
and finally, the embroidery.
Aside from this, customers also have the ability to select
the desired illumination finishing; with
the most-selected being pin light LEDs.
Indeed, customers have total freedom to create their
bespoke starlight designs, which can range from
randomly-generated shooting stars to an entire
replication of a constellation! But that shouldn’t
stop you from choosing what tickles your fancy.
Everything is completely customisable; even the ambient
lighting on the panel handles and doors.
The interior of a standard Rolls-Royce vehicle
is made from leather, requiring a rigorous two-
week process of hand-stitching. In fact, every
interior of the Roll-Royce requires about nine hides
of stitching to be completed; with each
of the hides drum dyed and preshrunk to create an even
colour distribution, have a longer life, and provide a much softer feel.
When it comes to the vehicle’s wood veneers, each set of a private
car is derived from one tree, creating a seamless flow of exquisite wood
finishings from the rear compartment all the way to
the dashboard. Additionally, patterns in the grain
are carefully matched to make the dashboard as
as symmetrical as possible.
As for the body, it is fitted atop an advanced aluminium space frame;
carefully hand-weld to fuse over 500 separate parts, employing more than
100 meters of weld. The inclusion of sophisticated
suspension technologies, and the addition of smooth-power delivery,
combine to create the exquisite ‘magic carpet ride’ that’s
synonymous with Rolls-Royce vehicles. What more could you ask
for in efficiency?
#3. Custom-made to consumer specifications.
Another reason why the Rolls-Royce commands such a hefty fee
is its diverse bespoke options and features. For example,
when it comes to colour selections, clients have a wide range of
more than 44,000 colours to choose from. You can also select your
personal preference; from
your favourite colour, to the colour of your spouse’s hair,
or even the colour of your best tux!
The idea is to make you, as the owner, feel unique
in every way possible. The pigment will even
be registered under your name, and if another
customer would like to have the exact colour-code
finish, then Rolls -Royce would have to first ask for your permission.
As for the surface finish, it constitutes at least
seven layers of coat. Starting from the primers, then the base coats,
then the main colour, and finally finished off with two
clear coats of lacquer.
Depending on your preference, a Rolls-Royce
can have up to 23 layers of coating; which
amounts to roughly 45 kilograms of weight!
The beauty of it all is that there’s no standard process
when it comes to the embroidery of a Rolls-Royce. Every single aspect of
the image you desire has to be carefully analysed before it
makes it onto the body of the car. You’ll notice that with Roll-Royce,
the specialists work towards making the embroidery three-dimensional;
almost like having a hologram effect derived from the intricate stitching.
Take, for example, Drake’s Bushujan model; this special
edition of the Phantom had a factory value of $700,000.
But due to the extensive customisations ordered by
the rapper, not forgetting the diamond-encrusted OVO owl
swapped for the Spirit of Ecstasy, the value of the car rose to a staggering
$1 million.
Like what you see so far? Hit the like button, do it now.
It really helps the channel and don't forget to subscribe
and hit the notification bell to receive more enriching video content.
#4. A unique driving experience.
For one to truly experience the luxury of a Rolls-Royce,
you must get behind the wheel of one. Unlike most luxury automakers,
Rolls-Royce vehicles gear their driving experience towards
providing comfort to all the occupants.
One of the ways they do this is by creating an illusion that you’re
not even in a car in the first place. Take, for example, the Power
Reserve Dial, which has been put to replace the traditional
tachometer; it provides a unique sensation of being detached from
the driving.
Moreover, a modern Rolls-Royce is engineered to be quite powerful,
but it doesn’t feel like you have it in large bursts.
Instead, the car will gradually pick up speed without losing
the engine’s composure.
And while the latest luxury vehicles make you feel
like you have to get a plane manual just to
figure out how to start the car, the Rolls-Royce
prefers to stick to the simplicity of classic driving.
In fact, you’ll be pleased to find that the Rolls-Royce
comes with the bare minimum in controls,
as well as the characteristic P-R-N-D shifter.
So that when you get behind the wheel of a Rolls-Royce,
you don’t really have to understand how everything works.
It just takes place naturally....sort of like riding a bike.
#5. The company’s branding and advertising.
Finally, Rolls-Royce has mastered the art of luxury branding.
Just ask any celebrity out there, and they’ll tell you that a Rolls-Royce
is the car of their dreams! Yes, when Hollywood bigwigs go
shopping for a new car, the Rolls-Royce is the first
vehicle that comes to mind. It’s definitely one
of the subtle perks that come with having millions
of dollars in your bank account. Forget
designer clothes like Gucci and Armani, owning a
Rolls-Royce is where the real deal is at.
Through smart branding and advertising, Rolls-Royce has become
synonymous with the lavish lifestyle of the rich and wealthy.
Have you seen how The Spirit of Ecstasy dazzled impeccably
under the moonlight? No other luxury car can pull off such
a brilliant design!
So iRichers, which fact about Rolls-Royce surprised you the most?
Let us know in the comment section below.
If you haven't already, hit the like button do it now.
Don't forget to subscribe and hit the notification bell to receive more
enriching videos.
We have also selected a couple videos we thought you would
like to see next.
Bye iRichers see you in our next video