so why do you lose subscribers why do
people just stop watching your videos in
this video we're gonna talk about seven
reasons people are unsubscribing for
your channel and how to fix them right
now hey what's up guys Sean here Benji
here and this is video influencers
helping you build your influence income
and impact with online video and on this
channel we have tips and tricks videos
as well as weekly interviews with
youtubers so if you are new here
consider subscribing so we surveyed some
of you in the influencers community to
ask why do you stop watching channels or
why do you unsubscribe and we had so
many great responses and we've compiled
them into seven of the top reasons so we
can learn from them and you can as well
to make your channel and your videos
better reason number one youtube purges
an inactive account so some of you may
know but some of you might not know that
youtube just cleans house once in a
while so if there's users that are
inactive for long periods of time
they're going to purge them from your
subscribership so sometimes out of
nowhere even we experience it
tons of people unsubscribe and that's
not necessarily you this is something
that YouTube is doing as a common
practice just to make sure whoever's on
YouTube is actually using YouTube reason
number two is off-brand videos and so
Abel says the creators stop making the
type of content that they promoted to me
to subscribe to begin with and a lot of
responses like Able's came in during the
survey and this is a big deal if you
think about it if someone subscribes to
your channel because you're doing all
gaming videos or all cooking videos but
all the sudden you start to vlog now
it's not the original reason that the
person subscribed it doesn't mean you
shouldn’t change but it's a huge
reason of why people might stop watching
your videos so the solution to this is
stay committed to your type of content
obviously we have to adjust but what we
would recommend is if you are interested
in another type of content maybe start
another channel but not not saying you
can't adjust just know that certain
people were interested in a certain type
of content and if you're not delivering
on it
they might unsubscribe from you guys the
third reason is inconsistency and we
heard a lot of responses from you guys
about this as well chase said when they
stop posting regularly and that's the
thing if you stop being consistent you
can be really forgotten and it'll even
influence the algorithm where you might
not start getting featured as much if
you're not consistently posting letting
YouTube know you're real YouTube player
and you're not just dabbling now we
understand that being consistent can be
hard so we'll link up a playlist of
videos that will help with that we'll
put it on the YouTube card but the key
is do your best to stay on a video
posting schedule
reason number four change of interests
and Haley says my interest change and
their content doesn't match up Andrew
completely agree here also coding says
usually I lose interest in the topic and
realize this there's different seasons
of life you know they might be
subscribing to your channel because
there's a certain need that you fulfill
or there's questions that you answer but
maybe a year later two years later
they're not interested in those topics
so naturally when people are looking
over who they're subscribed to they may
unsubscribe and the power to peter is
that you just want to keep growing you
know every business every organization
every youtube channel is gonna face
attrition if you have a kids YouTube
channel eventually the kids are gonna
grow on people's hobbies change so you
don't really have to take this
personally but the tip is that you want
a big rate of growth just assuming that
some people are gonna be dropping off
and realize on the flip side there's
always new people interested in that
type of content or your topic that
you're speaking on your channel so
there's something about new subscribers
that will fill the emptiness that then
lost subscribers create reason number
five is shallow growth strategies and so
a lot of you said Megan said click bait
and constant negativity Albany said
mostly click bait and so that of course
is kind of a short-term short-sighted
growth strategy now there's no denying
that doing click bait can get you views
but it also gives you kind of a
reputation of being a click bait type of
person and so we really recommend
to have a long-term strategy this is a
marathon not a sprint
you're always building your reputation
and if you do like short-term wins
strategies that make you kind of lose a
little bit of credibility it's not gonna
help you in the long run and another
example of this it's things like
giveaways now we think giveaways are
awesome we just did a giveaway here on
video influencers because more like
because we want to add value to the
community most of all but the problem
with giveaways is if somebody signs up
just to get a camera or an iPad or some
makeup they may actually not be a very
high quality subscriber and therefore
they might just tune out or unsubscribe
later because all they wanted was the
giveaway and a solution to this is just
also just realizing that when you do
things like giveaways to get more
subscribers then you're gonna lose some
people and what I would suggest is just
remember there's a balance to it you
don't want to be doing a giveaway every
single day I do believe that there's
channels it works for but you know what
they're probably losing tons of
subscribers all the time because the
only reason they subscribe in the first
place was a giveaway so again realizing
and putting a little bit of balance in
your content reason number six is too
much promotion and so Jessica said too
many sponsored videos not relatable
Emily said if they get too sponsored and
the sponsorships direct their content
too strongly
I've left several people because of this
and then Taylor said when it's four ads
per video
clickbait and product placement becomes
80% of the content ask yourself why do
you watch Netflix more than TV
why are you you know subscribing to Hulu
aren't just using YouTube people do not
like commercials right obviously there's
a place for sponsorships I personally do
sponsors it we've done some promotions
but there's a balance to it and realize
when you just do too many sponsorships
you know one of the people mentioned too
many ads inside of your YouTube video it
can get annoying right and people will
just get disinterested and it's really
important for you guys to have a good
balance and understand the reason
they're going to your channel is for
your content not for sponsorships and
promotions even though that is part of a
Healthy channel reason number seven is a
lack of integrity or selling out Abel
says when I feel that youtubers are
going against their own beliefs another
comic here talked about when someone is
no longer really a man or a woman of
their words and another one just said
they sell out they stop being themselves
and they stop making good content and I
think that this is such a powerful one
because integrity is everything
especially if you want longevity yeah a
great example of this is sponsorships my
wife and I we have a vlog channel when
we get approached about a sponsorship we
first asked herself is this a product or
service we actually use or we would use
right we don't just take on a
sponsorship just for the payday and
that's really important to us our
viewers also understand this you know
obviously we don't do too many
sponsorships but when we do we make a
very calculated choice and ask ourselves
and really test is this something that
would be proud to share with people even
if we weren't being paid to share it so
that's just a great example a lot of you
guys can probably relate to people like
just doing things for the money right
integrity is key absolutely and I think
it's important to note that there's
extremes here that are worth avoiding is
it bad to change no is it bad to be
different than you used to be that
doesn't actually mean you sold out so I
think you can drift to either extreme
but I think we all know when content
feels like it loses its authenticity it
kind of is compromised a little bit it
seems forced because you've been
watching the youtube channel for a while
and all the sudden a brand they would
never use is on there yeah but I think
all of us ultimately know this one in
our own heart
I think we know what's best for us I
know for being true to ourselves or
being authentic you know we're staying
true to our own voice and we're even
doing sponsorships that we do believe in
people are still gonna probably misjudge
you
of course you're never gonna make
everybody happy but these are such good
guiding principles for keeping I think
strong subscribers and a strong brand
that remains full of integrity and the
last tip I would give on this point is
being authentic you know when people can
read on your face and in your content
that you're not being authentic that's
actually a wake up
call for you to ask yourself is this
what I really want to be doing is this
the type of content I want to be
creating it might be the time to start a
new channel maybe get off at YouTube and
just like recalculate where you want to
go moving forward question of the day
what causes you to unsubscribe from a
YouTube channel or to just stop watching
their videos let us know in the comments
section below and remember that some of
the best insights come from you the
influencers community so definitely
connect with everybody in the comments
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influencers yes and if you haven't
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get the description right get the
thumbnail right all those things so you
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free link in the description below or on
the YouTube card as always here on video
influencers helping you build your
influence income and impact with online
videos keep crushing it and we will talk
soon