I've grown my Instagram account to 50 000 followers a Twitter account to 10K and over
a million here on YouTube more followers and more engagement equates to you getting more
design jobs and more opportunities see here's the first secret a few people actually know in
today's modern age it's not going to be enough for you to just simply post your work on social media
and hope for the best that's not gonna work you need to get creative and do it in a very unique
way that gets engagement take this post right here by Adobe it's an AI generated image of ice
cream created by the flagship products Adobe Firefly why do you think I'm showing you some
AI images of ice cream and calling it smart what actually there are three reasons for that firstly
the caption encourages the audience to chime in and talk about their favorite ice cream flavors
thus boosting engagement which the algorithms just love try and resist to give in your opinion here
I dare you and secondly Adobe are jumping on the hashtag of Ice Cream Day actually being a thing
also they have made the smart move by tagging Baskin-Robbins for extra clout and despite what
you might think you don't have to post proof of your craziest most amazing design skills on social
media check out this viral post the poster of this tweet is actually really clever they post design
related memes that make designers laugh chuckle or just enable them to relate to the subject of
the post this has gained them nearly 100 000 followers on Twitter I mean X yeah anyway if
we head to the bio we see they've made an entire website and furthermore an entire business just
from posting design related memes you see it's all about the attention and shareability of
your posts and think about who you're targeting and what will make them hit that share button
simply posting your latest business card design is not going to be enough replacing the business card
in the arms of an action hero model and snapping a few picks or maybe photoshopping the card in a
famous celebrity's hand will likely appeal to a far wider audience and get way more shares
you need to just think out of the box basically and speaking of thinking there's a really useful
and a really cool tool that I'm using to plan out some of my projects and some of my briefs
and this is what it is it's a sponsor of today's video edrill max with edrill Max you have so many
options it's actually pretty insane I mean take a look at all of these categories along the left for
us to choose from but looking under the category of design which let's face it that's where most of
us are going to be going we have graphic design infographic card and UI and ux but like I said
I've been using this mainly for planning and mind mapping my projects and I'm even starting to use
AI into edrill max I think it's a quick and easy way to do things day in day out in our workflows
you can bring typography charts imagery and other things onto your boards as well
here I can actually use one click to edit my entire mind map just like that pretty cool
it's also crammed with an abundance of templates ready for you to make use of right away and here's
the thing e-drill Max is more cost effective than Microsoft Vizio even Vizio's most basic plan is
more expensive than subscribing to e-drill Max and you can download e-drawmax totally for free simply
click that link in description box below and see what you can do today with creativity in your
draw Max and again thanks again for sponsoring this section of today's video now here's the
next secret that actually comes along with a handy tool and the secret is something that's not talked
about a whole lot social media platforms often offer you two different options text and an image
you should be utilizing both of them together and it should work as a kick-ass team
that can be tricky working out what to say in that caption box but here's a tool that I
recently found that helps with just that hashtag not sponsored this is designs.ai and you can use
it for many different things but here we actually can generate captions for social
media posts based on just an image of course we can and should tweak it from there onwards
but this AI has a lot of other cool features from Social Media stuff it's a freemium so it is free
but also there are paid for options which give you more access to the tools but my point here
is that you should be targeting your audiences with imagery or videos that you know are going
to get them excited and then use the caption to either take the image further as seen here
we can see Nat Geo showing us what a bird sees something we rarely get to actually be aware of
or you can just use it to get the post into larger Circles of people as seen here Wendy's
really trying to capitalize on that Barbie hype now here's another secret that few designers take
into consideration so do you post things on social media and then look to see who's liked
it for a day or so and then just move on now this sounds like you unfortunately you're doing it all
wrong you need to be tracking a poster results it's quite simple first have a goal of what you
want to achieve is it more comments is it more likes more shares and so on then write down those
goals and see how well your poster does meet them a few days later note down what sort of style the
post was and how it attempted to achieve that goal and if you do this over your posts through
a period of time you will see patterns emerge of what works and what doesn't work for your audience
now this next tip is so simple it's actually crazy when you post anything on social media
if possible choose an animation or some kind of Motion Graphics rather than a
static image and here's exactly why the people at delia.net have done all of the testing for us
basically it shows that using animations or moving images on social media gets way more engagement
and in their case it's 53 more engagement now that's just something to keep in the back of your
mind when you're trying to get notice on social media as a graphic designer but yeah think out of
the box and really Target your audience with what will make them tick what will get those shares
those likes and those comments and then link to your portfolio or whatever else you want to show
people and when it comes to having portfolio posts and making social media posts don't make
the worst mistake of them all remove any old or outdated work that might drag down yourself image
and you're only as good as your worst addition into a portfolio of work that's something to
remember and of course no blurry uploads save your work in high quality pngs or svgs as these
do seem to work best for me when uploading work onto IG and when it comes to profile pictures I
do feel that having a clean and creative image of yourself is a lot better than a logo on Instagram
this looks more authentic approachable and it will boost the likelihood of you scoring new players
so as you grow your account and you post regular examples of how your skills can
help solve problems and also your posts simply just looking visually good your Authority in
this space will also grow and with authority comes trust and with trusts comes more clients
posting quick mini tutorial tips like for example in Adobe Illustrator also go to show your skills
and your knowledge and these tend to get quite liked by other designers and shared around
you might be forgetting something on your social media accounts as something hugely
powerful now I always post a link in my bio that actually leads to other links that gave
me traction that gave me clients and sales that's all thanks to link tree which costs
next to nothing per month again hashtag not sponsored but also here's a crucial thing
you need to be doing on social media which many people just forget make sure you have a pinned
tweet and here's exactly why the pinned tweet is at the very first thing that people will see
when they hit that button and head over to your account apart from your bio of course but a pin
tweet means it's Prime real estate on a social network that typically moves really really fast
to make the pin tweet effective use a striking and interesting image or video clip also make
sure you use relevant hashtags and absolutely have a call to action that directs people away
from the Tweet to wherever you want them to go if you fully absorb the knowledge in today's
video like some kind of graphic design sponge you'll be able to create more engaging more
efficient social media posts and thus your graphic design career should grow but if
you want to learn some really important skills to becoming a more efficient graphic designer
then just click the video on screen and until next time guys design your future today peace foreign
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