- What's up guys.
So in this video, I'm gonna teach you my top SEO mistakes
so that you can avoid the same mistakes
I've made in the past.
And so that you can get better rankings faster.
Now, the best way to learn SEO, honestly,
from my own experience is to learn from others,
to ask other people questions, to see where they failed,
so that you can avoid making the same mistakes as well.
Because when it comes to ranking your website,
things can go easily wrong, okay?
If you're not sure what you're doing,
if you've never done this before,
maybe you don't have that much experience with SEO,
it can be so easy to make some very obvious mistakes
to other people,
that you don't even realize you're doing yourself.
And that's exactly what I'm gonna teach you in this video.
So make sure you watch all of the mistakes I cover
because, seriously, this will save you months of hard work,
frustration, and money along the way too.
Now, before we jump in,
if you've made mistakes with SEO in the past,
let me know in the comment section below.
I'd love to see what those are, and maybe I could help you
with some of those too, and let's just jump straight in.
So the first SEO mistake that I've made,
and one of the most important ones,
was writing the wrong type of content
for the particular keyword
that I was trying to rank for, okay?
And what I mean by this is when I was producing blogs
or articles for my website,
I would never look at what other people are searching for
when it comes to this keyword.
What's the search intent of that keyword?
What sort of questions and answers are they seeking
with the keyword they're typing into Google.
And if you don't understand
that before you're writing the content,
then you will waste a lot of time
cause you'll be creating content
that the audience is looking for.
And then the problem is that if Google recognizes
that your content doesn't answer all of the problems
the user on Google is searching for,
then chances are Google isn't gonna rank your content,
or you're never gonna get to number one.
For example, right, if, let's say,
you're looking at the keyword, "best dog food",
and you just write an article
on why your particular product is the best dog food
in the world,
without looking at the pros and cons
without reviewing any of other products
without looking at what your competitors are producing
to rank number one already,
then you're going to make a massive mistake in terms of not
creating the content that matches the search intent
of that keyword.
And if people are looking for product comparisons,
product reviews,
and you just write an article that doesn't really match that
then Google's not going to rank your content.
And even if Google does,
when people type in the keyword
and they click on the website
they're just gonna bounce straight off,
because that's not the answer they were looking for.
So always check the search intent,
before you create a particular piece of content
and always check like, right,
what are my competitors producing right now to rank
on the first page of Google for this particular keyword?
For example, what's the word count like?
What sort of keywords are they including?
What sort of headers have they got on the page?
What sort of FAQ's are they answering?
And basically tick off,
all the things you can (indistinct) to doing right now
and reverse engineer their success,
so that you can write an even better piece of content.
Now you can easily do this with a tool like Frase.io.
So for SEO, I've covered videos in the past.
So check those out on these particular tools
because they will save you a lot of time.
The second biggest mistake is publishing content and praying
that it's going to rank without building any backlinks.
Okay. If you're not building backlinks to your content
then chances are, it's not gonna rank, especially
nowadays when there's so much competition on Google.
In fact, if you don't build backlinks
you're probably going to be like 91%
of websites on the internet that gets zero traffic from SEO.
I mean, Ahrefs did that case study on this,
and they found that in a case study
of over 1 billion websites,
90% of them don't get traffic from SEO.
All the content they produced, all the hard work,
time and energy spent on creating that content is wasted,
because these websites aren't getting traffic
from Google as they're not building links to the website.
Now, if you're not sure what backlinks are,
basically it's a clickable text from one website to another.
And the way Google's algorithm works when it comes
to the SEO, is kind of like a voting system.
So the more backlinks you get AKA votes
the higher you're going to rank on Google.
If you get the quality and relevance right too.
Now, it's pretty simplified,
but that's basically the way the Google's algorithm works.
If you're not building links,
you won't rank in 99% of the cases.
So it's really important here that you don't just spend time
on creating content, but you actually spent a lot
of time promoting it and building backlinks to it too.
In fact, what I would say is spent maybe 20%
of your time creating the content, writing the article
making it the best it can possibly be
but then once you've published it,
spend 80% of your time promoting the content,
try and get people to link to it,
try and get people to mention it on their website.
Maybe even do some guest blogs
linking back to that piece of content that you've produced.
And the game is not really just about
producing massive amounts of content.
You need the backlinks backup too.
So you could have a hundred articles,
but if you're not build links to any of them,
then chances are they're not going to rank.
And you've wasted all that time and energy on content.
Whereas if you produce like 10 articles
but you build backlinks to all of them
and they're focused on low competition keywords,
(fingers clicking)
then boom,
you're gonna get a hell of a lot more traffic
than if you had a hundred articles with no backlinks.
So, links are seriously the most important ranking
factor when it comes to SEO.
And that's why I recommend it so much.
And that's why our clients hire us so often
as a link building agency, because we build backlinks
that actually increase our client's rankings
and help them get to the number one spot on Google.
Now, before you do any of this,
another mistake that see so many website owners do,
is they don't really understand,
what keywords and topics they should be targeting
for their content, right?
So before you've created the content,
before you've even built any backlinks
you should spend some time doing your keyword research
and focusing on low competition
high volume keywords with a decent amount of clicks.
If you don't do your keyword research
then you kind of like blindly guessing, like, okay
what is gonna rank?
What are people searching for?
And if you don't understand properly what people
are searching for on Google before you create content,
it's a massive issue because you're just kind of guessing,
you, there's no science to it.
There's no understanding on research
of your customer and your target audience.
And that's why I mentioned
in my recent video about buyer personas.
Why you have to understand the talent market first,
before you can rank them on Google.
You have to understand, okay, what they're looking for
what problems do they have?
What are they commonly typing into Google
to find the answers to the problems they have,
because if you can help them
then you're only going to get more sales, more leads,
more traffic to your websites.
So how do you do keyword research?
Well check out my other tutorials on keyword research,
I've produced loads of them.
You can check them out on YouTube,
they're free and they'll teach you step-by-step
exactly how to get keywords, low competition, high volume
and that you can realistically rank for.
Because the thing is as well,
when it comes to SEO not all keywords are equal. Okay.
So there's gonna be some keywords.
They actually just can't rank for.
It's almost impossible, right?
Because there's too much competition,
because it's too difficult to rank for that keyword,
because maybe it's not what a lot of business value.
And therefore, even if you ranked for that keyword
you wouldn't get traffic that would convert into sales.
So keyword research is a major step when it comes to SEO
and ranking your website.
So thanks for watching guys.
I hope this video helped you and you now know
the top three SEO mistakes that you should avoid in 2021.
It's really important to get this, right?
Because seriously, if you get your keyword research right,
if you build in the right types of backlinks,
if you're making sure the created content is actually
tailored to the types of problems that your customers have
you will save a lot of time
or vanity and you see much better results
with search engine optimization.
So make sure you avoid these mistakes.
And if you have any questions
let me know in the comment section below.
By the way if you want more backlinks search,
you can increase your rankings,
gain more traffic and high-rankings on Google
then make sure you go on my website.
juliangoldie.com.
I have a link building agency that's helped literally,
hundreds of clients increase their rankings
and get better results from SEO.
And I'm sure we can help you too.
So you can book in a free call.
That's a juliangoldie.com
And we'll give you a tailor made link building strategy
for your website.
That we know will get you high quality backlinks.
And we'll be happy to help you.
All right, cheers!