Welcome to Network Marketing Pro. My name is Eric Worre and today I want to
tackle a topic that is a little bit controversial in the network marketing
profession. Some people say forget about customers just focus on recruiting. Other
people say hey forget about recruiting I just want to focus on customers. Lots of
people have different approaches. So people ask me all the time what should
be the emphasis, what should be the focus within the organization? Customers or
distributors? Now here's what I got to tell you. Both work and both create just
about the same result. See I grew up in the old school network marketing where
people would say hey I won't walk across the street to get a customer but I'll
walk across the street to talk to somebody about the business. And that's
fine. I get it, but here's what happens and there's been a bunch of industry
studies done lately that lead to a very interesting conclusion. Here's what
happens. The reason people join, there's a good percentage of people that join just
for the product and then there's a percentage of people that join just for
the business. But the reason they stay is interesting. The people who join for the
product like 70% of them change their opinion about the business
as they use the product and they get around the environment and they start to
realize that maybe I could do something here. Maybe they dip their toe in the
water. They share it with some friends and they get that first commission check.
They get excited. Maybe they go to an event. They see the big picture and all
of a sudden they shift their focus to the business side. And then there's
others who come in for the business and for whatever reason don't start off to
have massive success or maybe you know they had a friend or family member give
them a little bit of rejection or something. And they shift to become more
of a product user. So it's about an equal amount. The people come in for a business
that shift to product use and the people who come in with the product to shift to
business use. So this should, I hope, help you relax your mind. Help you to realize
that it's absolutely okay to go to your prospects where they are. If they don't
have an entrepreneurial mindset yet, they haven't even opened up their mind to
being an entrepreneur, start with the product. Create raving
fans. Create customers that are super excited about that. Because if they get
results from that product, are they likely to share it with other people? The
answer is absolutely yes. They're going to share it with other people. If they
share with other people they're going to get some customers. They get some
customers, they're going to make some commissions. Some of those customers
might say hey there's a business here and all of a sudden they start to
organically grow up and enter the business side of our profession. Now, I
understand those of you that want to grow fast. Hey I want to build a team. I
want to build a team. That's fine. Just don't overlook the person
that is just interested in the product right now because the statistics show
that many of them will shift to the business. Now on the other side, how many
of you have brought in people who you thought were going to build a big
business and who they thought they were going to build a big business? Then life
got in the way or they got a little rejection or they realize this was real
work and it's a real profession, you got to develop some skills. And maybe they're
too afraid right now or too busy right now to engage in the business. But even
though they got involved for the business, they found products and
services that they loved. So they just say you know I'm not going to build
right now. It's like a person who gets a health club membership. Yeah I'm not
going right now but I don't want to cancel because I should go and I could
go and I'm probably going to go. Right? Same thing happens with people who enter
the business side of our profession. They come in with that entry point. They
continue to use that product cuz they got a result and have in the
back of the mind someday, yeah, I'm going to. Once I get you know my calendar
cleared. Once I figure this thing out. Once I develop some skills. Once I do a
little bit more studying but in the meantime I'm going to use the product.
Now is it good for everyone in network marketing to build a group of customers
of raving fans? Now it doesn't matter if they're categorized a distributor. If
they are using the product, they're a customer. Month after month after month.
Whether or not they are building a business. So bottom line to all this. If
someone is scared of the business, let them become a customer and let them
slowly learn about the opportunity. If they're you know,
they think the products too small for them, they want to come in for the big
business. Fantastic. Bring them in with the business and if they're not ready to
build right now, the hope is, they become a raving fan customer. And maybe that can
bring them back at some point. So don't diminish one or the other. Don't say one
is best and the other one is is worst. They're both good. They both lead to a
great result. The bottom line to all this is talk to people, share your product,
share your opportunity and let them join where their mind allows them to see a
picture. Let them join where their imagination can see themselves at being
successful. Whether it's with product or with opportunity. So I hope that helps. I
know it's been a controversial subject for many many years in network marketing.
The statistics show both paths lead to success. That's our show for this week.
Hope you got value from it and ladies and gentlemen, my wish for all of you is that
you decide to become a network marketing professional. You decide to Go Pro
because it is a stone cold fact that we do have a better way. Now let's go tell
the world. Everybody have an amazing day, have an amazing week. I'll see you next
time. Take care. Bye-bye.
you