[MUSIC PLAYING]
Hi, I'm Meg, and this is the day in the life of a sales rep.
As the SVP of sales at Bev, I set the strategy and direction
for our team, as well as on the direct liaison between Bev
and our wholesale partners, and also
developing future leaders within the Bev organization.
I've been in the role for three months,
and Bev has been around for five years.
I work in an environment that right now is
a much smaller organization.
I would say in comparison, I worked for a very large winery,
where I was one of many people.
Whereas now, I work in a business.
I'm actually the 26th employee.
And when it comes to that, you touch
a lot of different pieces of the business.
You're not just in sales.
You can touch the P&L statement, innovation,
work with marketing, and really translating brand marketing
into strategies for sales to execute our portfolio.
As a sales professional, I take quite a few calls
while driving the car.
We're always on the road.
So this particular call is about developing our CRM tool
for our sales team.
Yeah, we got the accounts loading in.
It's just needs to process.
OK.
And as soon as it process, I'll be
working on making sure that all the routes are set today.
And then I'll send you the email for the times, because we'll
all be in Nashville together.
So it makes sense for us to do the group training.
We'll all be in one space.
The first thing I do when I get to the office
is greet anybody who is here, and then I
go set up shop with my computer, and look at my daily task list,
and start my day.
Before my day even starts, I know what it looks like.
I plan my day of the week before as well as
review it the day before.
I really believe in plan my work and work my plan.
I'll start my day with looking at my emails,
figuring out my daily tasks, and going through them.
Then from there, I have a meeting
with the SVP of marketing.
And then from there, I'm going to have a team meeting
and really set our strategy and direction.
And then onto a couple of different accounts, where we'll
make sales presentations, and then from there
we'll wrap up with a recap at the end of the day.
So now we're going to jump into a meeting
with our SVP of marketing, Paul, and we're
going to talk about our Rose Bowl partnership, as well
as our partnership with the National Soccer Club.
Rose Bowl.
So we had the meeting yesterday.
I thought that Jack was super helpful.
Yes.
We're setting up another meeting on Tuesday
to talk about overall strategy for the Rose Bowl.
I think once we get into the market,
if we're seeing success with specific accounts
or specific neighborhoods within LA, we can turn up the volume
or turn down the volume on media spend to drive traffic
into those accounts.
I think from my end, I need to reach out
to our team for digital sweeps for tickets.
And what we want to do to activate in brick and mortar,
we've got to have some pull or hook
to get them to want to support it in account.
The tasks I perform on a daily basis change every single day.
So today, it was all about meetings in the morning,
meeting with my team, meeting with marketing,
and then going out and doing sales calls in the afternoon.
The skills that people need to get into this line of work
are confidence, empathy, passion,
and I think also being kind, because at the end of the day,
people buy from people they like.
So let's just talk about the one sheets.
Thank you, Mallory.
I know you're listening.
So we have the Pride One sheet.
Yes, that's a hand clap.
[CHEERING]
Go Mallory!
Yes Mallory!
So Mallory, correct me if I'm wrong,
but when Mallory is done, and she feels good,
she's building it in Canva, she will always
save a PDF, a PowerPoint, and then a link to the Canva.
All right, thanks, everyone.
So I am now out to lunch with my sales team.
We have Hans and Karina.
We're here grabbing a little bit of food, talking
about our agenda for the day, as well
as what we need to accomplish over the next month.
And then wrapping up after this meeting is we
are going to present to the restaurant manager here.
What's our lead item we're going to present today?
We're going to present Glow, the sparkling because it's
your new item, and we think we could definitely
do a sparkling mimosa program.
We're presenting to Chris, and they also
do the buying for Winston house, which is on our street, too.
So it's really important just to keep great relationship
with them, because they own another restaurant.
All right, I have Karina here.
She's our new sales rep.
Since we're in the area, so I thought
it would be good for her to come in and show you
some of the new things we have.
Awesome.
Yeah, definitely.
So we just got in a sparkling Sauv Blanc.
This is local out of Venice.
Amazing.
So support local made by Czechs and good dudes.
Thank you so much.
I'm going to share these with my friends.
That would be fantastic.
One of my most favorite things in this role
is developing future talent, specifically, in sales.
And if you narrow it down further to the alcohol beverage
industry, it's traditionally male-dominated.
So to have the opportunity to develop
the next generation of female leaders
is something I couldn't pass up.
I studied at University of Maryland, College Park.
School prepared me for the confidence, the knowledge
of people, didn't necessarily prepare me
for the wine skill set that I needed,
but sales is really all about people,
and school did help prepare me for that.
For a career in sales specifically in wine,
you don't have to take classes, it's not necessary for me.
But if I want to continue to grow and develop and also
develop future leaders, it's important to grow
my wine knowledge as well as my business acumen.
We are here at a partner hotel account on the rooftop.
I'm here with a couple of my sales
reps to present a couple of new items to the marketing director
as well as talk about our tasting room
and how we can partner now and in the future.
Thanks so much for taking the time to meet today.
Of course.
Talk a little bit about Bev.
And we have a couple of new things to talk about,
as well as our tasting room will be opening.
And I brought Karina, our new sales rep
in the area to get us started.
Yeah, definitely.
All right?
Awesome.
So we have a new SKU that came out.
I know you guys do well with all of our other ones.
We wanted to show you one more.
I love that.
So as a followup, we'll for sure circle
back when the tasting room opens.
And when we have our launch, we'll
let you know, so we can make sure you're able to attend
and whoever you need to bring.
Great.
Thanks for your support.
Thank you guys.
All right, thank you.
Something I wish I knew about entering the sales
career and the sales profession before I started
was about being humble.
When I was young it was all about looking up and trying
to get promoted as fast as possible
and not understanding that just having different experiences
was a promotion in itself.
My long term goals in sales, it's no longer about title,
it's about creating opportunities,
not just for more women, but also for Brown and Black people
and creating space for everybody to be
their true authentic selves.
All right, we're back at HQ, and now we
are just going to recap the day, talk about it,
and then head up to the roof and unwind.
In this line of work, I would give someone
the advice of get comfortable being uncomfortable.
Things don't come easy and sales.
You hear more no than you'll ever hear yes,
but that's how you challenge yourself to develop and become
better.
Thanks for watching.
Be sure to and subscribe to Indeed Channel.
See you next time.
I want to hang out with you guys again, so I can't suck.
If I suck, I'll never get to see you again.
[LAUGHS]