what's up you guys Jason Wardrop here and I want to shoot this video and tell you about my
favorite presentation from go high levels annual Summit their second annual Summit just happened a
couple weeks ago in Dallas it's where I got this cool swag right here um and that presentation was
done by the one and only Frank Kern and for those of you guys who know and follow me know that he's
kind of like the one person that I follow right now and it was really cool cuz I actually got
to meet him in person we were able to talk for a few minutes about my business about his business
about what he was doing and so it was really cool to be able to meet one of my mentors someone that
I've looked up to for a long time now and kind of see a little bit behind the scenes of his business
which I'll share with you guys here in just a second but I also wanted to kind of share what he
shared in his presentation because I think a lot of times um these guys will go and they'll share
things and sometimes people sleep on what they're actually sharing and what they're doing um and so
I wanted to kind of share with you guys for those you guys who were not able to make it um what
he talked about and why I personally think it is absolutely game changing so I made a video about
Frank Kern and what he was doing this past year after the first annual Summit and that video is
probably the most popular video I've ever made on go high level and so I figured you know what might
as well do a recap and I was even telling that um at one of the parties and he's like yeah well he's
like it's kind of the same we're doing the same type of thing we're just staying consistent with
it and he said they're now over $200,000 per month in monthly recurring Revenue which I thought was
absolutely amazing they've grown significantly and so I wanted to kind of share with you guys
how he's made it simple and the hardest thing is just sticking to what works I even told him
I was like you know sometimes I just get you know sick of YouTube making YouTube videos and he just
looked at me and he's like look dude he's like if something works don't stop doing it and so
that was a huge message that um I took to heart is if something's working he's like don't don't
follow me he said don't make the same mistakes that I've made in the past where something's
working I stopped doing it and then I have to figure things out all over again so that kind of
leads us into his presentation of what he talked about so basically what he did is he white labeled
go high level just like I show you guys how to do and his version is called rain maker AI so he
has all these pre-built sales funnels templates email campaigns everything that he's done in his
career which he's been in the business now for 24 years so he's got a lot of experience things
that have worked so that people then then can go through and use them so what he did initially was
he kind of did the typical software you know you have the monthly um payment subscription but then
what he found out was working really well and he started this back I think in April he said of this
year April 2023 is he did a webinar and he just packaged everything together for an annual plan
of 14.97 and this is something that I've talked about a lot on the channel of going through and
in order to go through and scale your software business you got to pre-sell packaged months
together on the front end because if you're selling a software for 200 300 $500 per month
you've got to get a lot of software subscriptions to really make sense of any growth especially if
you're spending money on paid ads so what he did and obviously he had a little bit of an email list
but he said he keeps his email list pretty clean and so it's not like some massive list of hundreds
of thousands of people now because if people are not engaging their cold subscribers he just wipes
it clean but what he did is he ran a webinar and at the end of the webinar he was selling a package
for his white label software for an annual plan plus all the templates coaching training all that
stuff for $497 and it worked extremely well and so what he was saying is like okay if something works
really well what do you do you do it again so he went through and did another webinar and then he
would after the webinars he would do replays with urgency scarcity bonuses shutting it down and then
he would do another webinar and then the next thing he did cuz this that's kind of typical in
the internet marketing space the next thing I he did was actually pretty genius and it's something
that I'm wanting to model with my own business in the upcoming year of 2024 so what he did is he
had one offer that he knew worked extremely well because it was selling at that 1497 price point he
was bundling software coaching templates all this cool stuff in there and he thought you know what
I'm not going to recreate a new product recreate a new offer I'm just going to have different hooks
to pull people in right and so what he would then do is he's running ads and the front entry is
basically jumping on a webinar selling something for $4.97 or not something it was selling that
exact offer of the the annual plan of um his white labeled SASS and then if they didn't buy
there then he would send him to the replay and then if they didn't buy there what he would do
is then have weekend promos and he said he's done this for the last 19 weeks straight and every week
he mixes it up and then he was telling me he was saying yeah now I got to go back and look at the
19 weeks and see which promos worked the best and then just start redoing them right so basically
after one weekend if people didn't buy the initial 1497 they didn't buy in the replay then he was
going to go and say well we'll kind of do a a two- pay split so instead of paying 1497 all up front
maybe they're doing you know two payments of $797 or whatever the price point is I can't remember
the pricing he said and then the next week weekend instead of doing like a two PL pay split option
what he was going to do is Splinter the offer and Splinter the offer that kind of became famous uh
with digital marketer basically being able to take let's say you have a whole course so
you have you have a course of 10 modules and then you Splinter off maybe one of the modules and you
sell it for a little bit less now his was a little bit different cuz he was not splintering off one
module and selling it for a little bit less but he was splintering off one angle or one hook to
get people into his core program and focusing on that as the sales mechanism so maybe one of the
angles was like hey how to go through and generate leads with AI right and so he'd go through and
like the angle for that weekend he would open it up on Friday and all the emails all of the sales
material the one video that he made was all about how he's leveraging AI to generate more leads and
how inside of his 1497 program he shows you how to do that plus more and so then he's literally
said he copies and pastes the same offer on the back end but he's having this different hook this
different angle on the front end to bring more people in so then that's one weekend and so it
opens up Friday closes down Monday you have the urgency scarcity the denl promo that works really
well because people really don't take action until the last day when you say you're actually closing
something down and then the next weekend he'd be like okay well we did we did the two pay split
we did the we splintered on the AI lead angle well this weekend we're going to do a three-
Pace split same offer but instead of doing just the 14.97 we're going to break it up into three
payments of 6.97 or whatever the payments are and then the next weekend he'd pull out a different
hook or a different angle in his course of maybe how to so his whole program is like how you can go
through and generate a course and sell digital courses online using Ai and so then he will go
through and say like hey I and I actually saw this promo because I'm on his email list he's like yeah
look at these AI influencers look they're they're people that are made of AI they've grown massive
followings and here's how you can go through and and duplicate this replicate it actually I show it
to you inside of my program and you get rain maker AI you get all these bonus so he's going back and
stacking the same exact offer but hitting these different angles and I remember I did this with
my own real estate CRM back in the day where I was selling to real estate agents and my end
goal was to get people onto the software the only thing that I feel like now looking at this the way
Frank kar's doing it that I did wrong is I was looking okay real estate agents they want leads
right there's buyer leads there's seller leads you can get leads with Facebook ads with Instagram ads
openhouse leads you know all these different types of leads and so instead of me going through and
doing what Frank Kern did of selling your core program hitting these different angles what I
did was more of like what digital marketer would talk about of split off and Splinter these offers
and sell them them for like a lower ticket price so when I was doing it my my program was $11,000
you got three months or software plus training templates all the different lead generation
training templates but then I was like okay well one one weekend I'm going to do here's how to
get buyer leads and instead of selling that and combining it into the software and just comboing
it in which is much smarter to do I would sell the buyer leads digital training for just 47 bucks the
only thing with that is in order to actually see results I would give them the training for
47 bucks and my thought was well they're going to go sign up for the software well there's very
few people that actually when they they buy that they actually take action and use the course so
if you kind of bundle it in with the software it's much smarter plus you have more value that you're
offering so you could sell it for a higher price point and then I would go in the next weekend I
would do like hey here's the seller leads or here's how to generate leads with Facebook ads
or here's how to generate leads with Instagram ads or YouTube and and so I would have all these
different Hooks and angles because depending on the agent they would be wanting to come in for
different reasons um and so anyway guys I know I'm kind of like raming at this point but I hope
you guys are kind of getting the message here and how valuable this is of really once you find an
offer that works and it converts and it's simple don't recreate the wheel right don't recreate a
new product don't recreate anything just focus on different angles and hooks to sell it so if it's
like hey if $1,500 if $2,000 if $11,000 whatever that price point is that's resonating with your
audience keep that same price point but then you can you can mix and match with how many payments
you're doing and obviously if you're going to do two payments three payments four payments you're
going to be charging a little bit more because you don't want people that are paying the whole
1,500 up front to feel like they're getting jip because now this person's paying five payments of
$300 so it's just kind of like if you know take out a mortgage a car loan you're paying a little
bit more you're paying some interest because you're not paying for everything upfront so
that is what I'm doing um coming up in 2024 I am going to go through and I'm going to have a
webinar I'm going to be selling a $22,000 package because it's going to have a done for you service
all combined into it and then that is going to be my core Focus I'm be running ads all traffic to
it and then what I'm going to do is I'm going to have another webinar that is actually splintering
out in the offer and taking off the done for you aspect because we've normally charged $24.97 for
the done for you stuff in the past so throwing that in the $22,000 offer is a no-brainer so
I'm going to Splinter that off and just kind of do the normal $99.97 $24.97 upsell and then I'm
going to have like another one where it's like split pay two pay three pay and then different
offers hitting different angles different weekends and then also I've got a buddy who's having a lot
of success doing these podcast interviews and he ask questions in a certain way that basically it's
almost like a sales podcast that by the end of the podcast if somebody's watched it and listen
to it they're W to go through and buy into your program so basically same type of thing I'm going
to have one core offer and there's just different aspects to it I'm not having to recreate or change
anything it's the same fulfillment so I'm not having to go through and reinvent the wheel I
can just continue making that better and then just focusing on different Hooks and angles to
bring more people in so anyway guys I hope this video is helpful um Frank kern's a genius um if
you're watching this appreciate you uh chatting with me and connecting and hearing more about
your business and some of the reasons why you're doing some of the different things that you're
doing uh really enjoyed the presentation and with that said guys hopefully this is helpful
when you're going through and brainstorming different offers and everything you're putting
into your business this upcoming year with that said I will see you in the next video