In this video, we'll walk you through setting up Performance Max
campaigns for store goals.
Implementation is simple and quick
once you have all your assets ready.
To get started,
sign in to your Google Ads account.
From the page menu on the left, click “Campaigns”.
Click the blue “plus” button and select “New campaign”.
In the New campaign window,
select “Local store visits and promotions”.
Then select “Performance Max” as the campaign type.
Next, you'll be guided to add a conversion goal.
You will not be able
to remove “Store Visits” as a conversion goal in the “Local store
visits and promotions” construction flow.
In the next panel,
select your business locations to target either from your business profile account
or linked location or affiliate location extensions.
If you select locations from your business profile,
you will have the option to select all locations from your linked account
or a subset of locations using new or existing location groups.
If using location or
affiliate location extensions, use the selected chain window
to choose the country and chain of your location.
Then use “Location Groups” to select a subset of chain locations to target.
Note that when targeting business locations, geo targeting is not available
in construction and it's not recommended to add in post-construction.
Once you're done selecting which business locations
to target, enter the name of your campaign in the campaign field.
Click “Continue”. And “Bidding” settings.
You will have the option to select maximum “Conversions”
and maximum “Conversion value” bidding.
If you select the checkbox
for “Set a target cost per action”,
the campaign will try to meet the target CPA you enter.
If you select the checkbox for “Set a target return on ad spend”.
The campaign will try to meet the target ROAS you enter.
Tip: If utilizing maximum conversion value bidding, be sure to apply
conversion values to each conversion goal associated with the campaign.
Click “Next” and select the language you are targeting.
Note that Final URL expansion will default to be enabled,
but will not be applied to campaigns optimized to store goals only.
In the additional settings
panel input your tracking and specific mobile URLs.
Click “Next” to create your first “Asset group”.
Name the Asset group and start adding your Assets,
which will be featured in local ad formats.
Add up to 20 images and up to five logos,
Then upload up to five videos that are at least 10 seconds long each.
If you do not upload a video, it will be auto generated for you
from the other creative assets in your Asset group.
Add up to five headlines
and a maximum of 30 characters each.
Add up to five long headlines
at a maximum of 90 characters and a recommended minimum of 30 characters.
At one description with a maximum of 60 characters
and up to four descriptions with a maximum of 90 characters.
Add your Business name and finally, add your final URL options.
Click More to add additional optional display URL paths
Apply all relevant audience signals to your Performance Max campaign
and enter your daily budget.
Click “Next”.
Click “Publish campaign”.
and your new campaign will be ready.
For more step-by-step videos on Google Ads implementation and optimization,
check out Google Ads Tutorials on the Google Ads Channel.