MODIST BREWING COMPANY IS
THE NEWEST BREWING COMPANY IN MINNEAPOLIS.
THEY JUST GOT HER DONE AND
OPENED LAST MONTH IN THE NORTH
LOOP.
IT IS BEAUTIFUL.
WE HAVE THE COFOUNDERS AS WELL
AS THE HEAD OF MARKETING WITH
US.
GOOD MORNING.
CONGRATULATIONS.
IT TAKES A LONG TIME TO GET
GOING AND HERE YOU ARE.
YES.
IT IS A GORGEOUS SPACE.
I WAS THERE ON SUNDAY.
IT WAS A LOT OF FUN.
TELL US HOW YOU GOT STARTED.
THIS WAS SOMETHING THAT
HAPPENED SIX YEARS AGO.
WE ALL STARTED VOLUNTEERING AND
WE PICKED UP THE BUG AND
DECIDED WE CAN DO THIS ONE DAY.
HOW DID YOU DECIDE ON THE NAME?
YOU ARE NOT MODEST, ARE YOU?
NO INDEED.
WE ALL LIKE TO MODIFY THINGS.
INTERESTING.
WE DID A LOT OF THE WORK IN
THE INDOORS OURSELVES, GOT A
COUPLE GUYS THAT BUILD CUSTOM
MOTORCYCLES, CARS.
IT'S SOMETHING THAT WE ALL HAVE
INSIDE OF US THAT WE LIKE TO
SHARE WITH THE WORLD.
HOW HAS IT BEEN GOING?
GREAT.
HAS IT BEEN THE RESPONSE YOU
HAVE WANTED?
THERE ARE SO MANY DIFFERENT
BREWERIES, SO MUCH COMPETITION?
FRIENDLY COMPETITION.
IS IT ABOUT THE BEER OR IS
IT ABOUT THE SPACE AND
PROVIDING A GATHERING SPACE FOR THE NEIGHBORHOOD?
I THINK IT'S A LITTLE BIT OF
BOTH.
WE ARE DOING SOMETHING A LITTLE
BIT UNIQUE AND I THINK THE
MARKET PLACE IS RECEIVING IT
WELL WHERE WE ARE GOING OUTSIDE
OF STYLE GUIDELINES, BREWING TO
FLAVOR FIRST AND WORKING
BACKWARDS INSTEAD OF STARTING
WITH THE RECIPE LIKE AN IPA AND
GOING FORWARD.
INTERESTING.
HOW DOES THAT MANIFEST ITSELF?
ONE OF THE INTERESTING BEERS
WE HAVE IS FIRST CALL WHICH IS
OUR COFFEE BEER.
THIS ONE IN FRONT.
THIS IS COFFEE BEER?
YOUR REACTION IS WHAT WE
HAVE BEEN GETTING.
THAT'S WHAT WE WANTED TO CAPTURE.
MOST COFFEE BEERS ARE DARK.
THEY DON'T HAVE TO BE DARK.
THIS IS GOOD.
I AM NOT A BIG DARK DRINKER.
WHEN IT IS SUMMER, NO ONE WANTS
TO BE OUTSIDE WITH A HEAVY
BEER.
YOU GET THE COFFEE FLAVOR
BUT IT IS NOT OVERWHELMING.
IT TASTES LIKE A BEER.
THAT'S WHAT WE WERE AFTER.
THIS IS A REFRESHING TART
ALE THAT'S PERFECT FOR THE
SUMMER.
LOW ALCOHOL, SUPER REFRESHING.
ARE YOU GUYS NERDS?
WE ARE ALL NERDS?
YOU ARE GOOD COMPANY.
I LOVE THE LOGO.
DID THAT COME FROM YOUR DESIGN?
NO.
WE USED A FRIEND NAMED LUKE.
HE HAS A COMPANY CALLED USEABLE
MATERIALS.
HE HAD A REALLY COOL PROCESS
AND BROUGHT US THROUGH EVERYTHING.
I AM NOT SURE I HAVE EVER
SEEN A 750-MILLILITER CAN.
TWO BEERS.
IT'S A LITTLE LESS THAN TWO PINTS.
THAT'S LIKE 30 OUNCES OR
WHATEVER.
THAT'S WHAT THEY LET US SELL IN
MINNESOTA.
THAT'S NICE.
LOVE IT.
IT COMES WITH THE KOOZY?
IT DOESN'T COME WITH IT.
THEY'RE TRYING TO MAKE MONEY.
TELL THEM WHAT MODIST IS.
THIRD STREET IN MINNEAPOLIS.
HOURS TODAY ARE 3:00 UNTIL
MIDNIGHT.
IGNORE THAT GRAPHIC.
IT'S MODIST.
THAT'S A COMMON MISTAKE.
WE WERE BUSY DRINKING WHILE
YOU WERE ON THE ROOF.
I LOVE THE COFFEE.