welcome back thanks for staying with us on this week's edition of the business review we're
delving into the story behind a startup bakery enterprise with the potential to become a global
franchise Andrew Laidley has that report imagine running a bakery with no formal culinary training
that's the story behind the final year university student Kimone hall and her company golden whisk
ja but it would be hard to tell that these cakes weren't designed by a professional baker
the entrepreneur built her company on the principles of being unique and as she explains all
she needed to start was a food handler's permit and a reliable internet connection i did not go
to school any at all for this it's all YouTube ultra and era all self-taught so um to open this
skill i would say well my family is pretty artistic so they are always pushing me to say
you know try this because baking i believe that most persons can bake but not many persons can do
what i can do because i do more of an artwork kind of baking than you know just putting a cake mix
in a pan and getting cake but in the early days she explains that her confidence wasn't very high
i started baking cakes for close friends and family members when they had birthdays or you
know any special occasion and then one person was like why not turn this into a business and I'm
like i don't think I'm good enough since then the entrepreneur has received the testimonials that
her cakes are good enough to rival established bakeries and with that she started to put in the
hard work i try to bake in the night when my family is asleep not because they are
bothering anything but you know that quiet zone gets me to get all my creative juices running
so that's pretty much it I'm still in school so i do school by day baking by evening and night
and sleep whenever i get the chance in between golden whisk ja is still in the early stages
of development so for now every dollar earned is being pumped back into the business the thing with
my business is when you're placing an order you have to give a down payment so that pretty much
gives me the edge to you know complete that order and then whatever comes in is profit from that
however i have used to use cash from that to you know expand in the sense of new equipment new um
decorating supplies and tools um actually i mentioned the competition before in the last
question the money from that has not been spent yet because that is actually supposed to help me
to um further the business but it hasn't been a bit of roses she laments that there are
distribution challenges it's hard for me to travel from manchester to kingston on a daily basis or
pretty regular unless it's like a really big order and the person is willing to pay for deliveries so
that was the main challenge and canada is still because there are a whole lot of persons in
kingston who miss the products and miss the treats and wants me to get them things but unless it's
like a sale or you know something that i can see profit from traveling from manchester to kingston
and then back then it doesn't really make sense but that's a hurdle she's confident she'll get
over with time meanwhile the entrepreneur has her eyes set on building out a golden whisk franchise
that is also in the works maybe not five years but probably 10 years time to make it international so
you have a golden whiskey in the u.s you have a golden risk in canada you have a couple in whisk
shops in jamaica so that is kind of long-term plan but
it's reachable cousin you know i can see my way to those um those milestones and so
i think once you can see then you can achieve it andrew laidley tvj news