Derek: Hi, my name is Derek Johnson with tatango.com.
Today, I'm gonna be walking you through an RCS business messaging demo from Deutsche
Telekom shot at the GSMA Mobile World Congress.
If you want to see the original video, you can check in the description below, we'll
link to it there.
So let's get started.
Bianca: Hello, my name is Bianca Lowemann.
I'm from Deutsche Telekom located in Bonn.
Derek: Okay.
I hate to cut her off, but I know the screen goes away pretty quickly.
So up in the left-hand corner you'll notice some really cool things about RCS business
messaging, which is the magenta color, and that's the brand color for Deutsche Telekom.
So as you can see on the left it says, "Hi Bianca!"
Then behind that is actually that magenta purple-type color which they get to decide
as a brand as to what that color is.
Also, on the left-hand side, you'll see that they actually get to put their logo in a little
icon which is not available in SMS or MMS messaging via short code.
And then below, you have a rich card, which is essentially kind of a mash-up of images
video, text, links, things of that nature.
Bianca: And we are here today at Mobile World Congress and I'm gonna show you our customer
service bot.
So I trigger the...
Derek: And just so you know, if you're confused about what a bot is, is essentially a consumer
communicating with a machine that is kind of acting like a human, so it can do a lot
of things that maybe a customer support person, you know, could do.
Bianca: ...welcome message.
It says, "Hi Bianca!
We are really happy to have you as a new Telekom customer," hence I can receive...
Derek: Okay.
What she just did there is very, very interesting, and I think there's a lot of confusion in
mobile marketing about what's going on.
So this is a RCS business message, then there's an RCS rich card which is that image, the
yellow image with what looked like links below.
Get your welcome gift, start the chatbot, send feedback.
These are actually links that...they're called quick replies, and they actually trigger a
reply back to Deutsche Telekom.
So as you can see there, she just clicked, "Get your welcome gift," and she did it on
her mobile device, not on the big one.
And when she did that, you're gonna see that below there right now it says, "Get your welcome
gift," and it says, "Sending."
This actually means that when she clicks that "Get your welcome gift," it's creating a message
and then sending it.
And usually in the demos that I've seen, it disappears.
So it is kind of like clicking a button, but if you really look closely and really fast,
you'll see that it creates a message, sends it off and then kind of deletes that message.
Let's see if it works on this one.
Bianca: ...a starting gift.
So in our case, I'm gonna receive now...
Derek: So in this case, it actually stayed there.
So it is sending to Deutsche Telekom "Get your welcome gift."
So what had happened is she clicked on that link, it created a message, it then automatically
sent it.
She didn't need to actually like click "Send," which is a great feature, it sent off to Deutsche
Telekom, they process that information in relation to the phone number that is sending
it, this person, this consumer, and then they're sending back an RCS message.
As you can see here, you have that branded icon and then you have the magenta colors
as well.
Bianca: ...one gigabyte of extra data.
We have different categories for...
Derek: Okay.
What do we have here?
We have a RCS message on the top and then what I think is very, very unique to RCS business
messaging, and I think one of the best features or functionality of RCS business messaging
is what we call a carousel, RCS carousel.
And what it is here, is as you can see where it says "My Tariff" and "Setup & Installation,"
there are actually like little rich RCS cards that are on a carousel, so you can actually,
like, swipe left or right and see more of them.
So for this example, this is like a customer support-type example, but think about for
retail, restaurants, real estate, something where you want to see a bunch of different
options and then select the option.
This is so much better than like an MMS message where usually you can only see one image or
a video.
This one's gonna allow you to see multiple, and you're not gonna have to scroll down the
page, you can just scroll left or right.
So you're not actually like, you know, scrolling up and down and you have to go back and forth,
this one is just very, very simple, scrolling to the left to see all these different RCS
carousels.
Hopefully, she'll do this in that demo.
Bianca: ...for example, a customer can inform himself about tariffs, how to set up, then
devices, for example...
Derek: Okay, there she goes.
See, she's swiping left and that's exposing on the same screen, she doesn't have to like,
you know, scroll down, it's exposing on the same screen all those different options.
Bianca: ...an entertain TV device, or how to do troubleshooting with it.
For example, if you don't have any internet connectivity [inaudible 00:05:13].
Derek: And then she's going back.
Bianca: What we also use the bot for is to have it on a second screen.
For example, when a customer...
Derek: Okay.
So I think she's going through different examples here during kind of customer support.
So this one is again another rich card, RCS rich card, it has a nice image at the top,
and look how beautiful those images look.
With RCS business messaging, you can send high definition images and videos.
So it is a much better option than like an MMS message, just can accept more.
There's more bandwidth essentially.
And then below, this again is a rich card.
It's all kind of one piece where an MMS message is more, like, you have the image and then
there's text below it, but it's kind of two pieces, the RCS rich cards have kind of combined
everything together.
And then below that it says "actors" and "behind the scenes," those are going to be those quick
replies which essentially, they click it, it creates a message, and then sends it off
to Deutsche Telekom for processing.
Bianca: ...books a movie on Entertain TV, in this case, "Onely," you can receive, "Thank
you for renting the movie," and get some additional information on the movie.
For example, on the actors or on behind the scenes.
If you could click...
Derek: Okay.
Again there, did you see what she did, is she clicked "actors" on her phone and it's
actually creating a message that it has the message content "actors," which then is being
sent off to Deutsche Telekom for processing.
Bianca: ...on the actors, you could also see what else movies did the actor play in, so
this way [inaudible 00:06:49]...
Derek: Okay, another carousel here.
Bianca: ...the chatbot...
Derek: And then look at all that information you can have in a carousel.
Bianca: We have carousels embedded here, pictures, you can have QR codes, and...
Derek: Pretty cool just kind of going back through the experience.
Look how kind of robust and brand focused this message is compared to an SMS or MMS
message.
This looks almost like a website or an app which I think is going to be very, very cool
for RCS messaging to go almost up against and be in competition with apps because you
can do this all within your default messaging app on an Android phone.
Bianca: ...use it for customer loyalty, for example.
We are really excited that we can show this new playful experience to our customers soon.
Derek: Okay, great demo, an RCS business messaging demo from Mobile World Congress, from the
GSMA, from Deutsche Telekom, showing really not the marketing side but more of the customer
service side, or customer support side and how you can really engage with the customer
using RCS business messaging.
And you saw there, there was no...you know, you didn't have to pick up the phone and call
somebody.
You didn't have to go to an app or a mobile website.
It all was done within that one message which was pretty amazing, and I think one of the
benefits of RCS business messaging.
Anyway, that was a demo from Mobile Congress 2018, an RCS business messaging demo from
Deutsche Telekom.
My name is Derek Johnson from tatango.com.