MARIA: WELCOME BACK, NETWORKING
START-UPS AND CAREER SUCCESS,
MANY NEARLY 30 MILLION SMALL
BUSINESSES IN THE UNITED STATES
ARE NOT THRIVING, THOSE WHO FAIL
SAY THAT THEIR DEMISE CAN BE
BLAMED ON CASH FLOW PROBLEMS,
ACCORDING TO U.S. BANK STUDY,
THE ANSWER NETWORKING, JOINING
US RIGHT NOW CRACK THE FUNDING
CODE AUTHOR, START-UP FUNDING
EXPERT JUDY, JUDY, GREAT TO HAVE
YOU ON THE PROGRAM THIS MORNING.
>> GREAT TO BE HERE.
MARIA: THANKS FOR JOINING,
INTERESTING STAT THAT MOST
BUSINESSES OR ENTREPRENEUR
START-UPS FAIL.
>> THERE'S ONLY TWO REASONS, THE
FIRST ONE IS LACK OF A CUSTOMER,
NUMBER 2, LACK OF FUNDING AND
YOU KNOW WHAT I FOUND IS MOST
ENTREPRENEURS DON'T KNOW HOW THE
FIND INVESTMENT.
MARIA: HOW DO YOU DO THAT, HOW
DO YOU GET THE RIGHT FUNDING
WHEN YOU START YOUR OWN
BUSINESS?
>> IT'S IMPORTANT TO UNDERSTAND
WHERE YOU ARE, YOU SHOULD REALLY
FOCUS ON ANGELS, 300 ANGEL
GROUPS AND 75% OF THEM PREFER TO
INVEST IN THE STATE THEY'RE IN
SO YOU HAVE TO LOOK AT THEM,
EARLY STAGE.
>> HOW DO YOU GET YOUR
ATTENTION, THERE'S 300 OF THEM,
YOU TO IMAGINE THEY HAVE
INUNDATED WITH PITCHES, HOW DO
YOU MAKE YOURSELF STAND OUT?
>> WELL, THE FIRST THING IS YOU
DO NEED A REFERRAL, HERE IN NEW
YORK PUBLISHED A BLOG AND FIND
THE LAWYERS, ACCOUNTANTS WHO
START-UPS USE AND REFERRAL THAT
WAY.
INVESTORS ARE KIND OF LIKE
CHICKENS, THEY FLOCK TOGETHER,
THEIR NUMBER ONE PROBLEM IS
FINDING A GREAT DEAL, IF YOU GO
TO PITCHING THEM, THAT'S WHERE
YOU CAN FIND THEM.
>> ONE OF THE THINGS THAT WE
WERE TALKING ABOUT DURING THE
BREAK, PATERNITIES/SORORITIES.
HOW DO YOU GET INTO THAT IN HOW
DO YOU GET INTO START-UPS TO
LATCH ON WHO FRIEND AND FAMILIES
ARE?
>> IT'S GOOD TO FIND OUT WHO THE
OTHER ENTREPRENEURS AND FOUNDERS
ARE AND YOU CAN DO THAT FAIRLY
EASILY AND MOST OF THEM ARE
GETTING HELP WHETHER FROM
ANGELS, GOING TO ENTREPRENEURIAL
PROGRAMS.
I TEACH PEOPLE, MY TWO GOLDEN
QUESTIONS, YOU TELL THEM ABOUT
COMPANY AND PROJECT AND WHAT ARE
THEIR IDEAS AND NUMBER 2, WHO
ELSE DO YOU KNOW I SHOULD TALK
TO AND THAT WAY YOU CAN KEEP
MOVING UP THROUGH PEOPLE KNOW
ABOUT 600 PEOPLE, YOU CAN FIND
JUST THE RIGHT PEOPLE AND I
RECENTLY GAVE A SPEECH IN NEW
YORK FOR BLACK WOMEN IN TUX AND
SOMEBODY SAID HOW DO I FIND AN
INVESTOR AND I SAID RAISE YOUR
HAND IF ANY OF YOU KNEW
INVESTOR, I SAID YOU HAVE TO
TALK AND LET PEOPLE KNOW.
DAGEN: I'VE BEEN DIE TO GO ASK
SOMEBODY THIS, JUDY AND YOU'RE
THE PERFECT PERSON.
ELIZABETH HOLMES, ALLEGEDLY ONE
OF THE GREATS CON ARTISTS OF OUR
GENERATION, DID SHE HURT WOMEN
IN BUSINESS, STARTING UP
COMPANIES, I LOOK AT WHAT SHE
DID AND IT MAKES ME ANGRY AS A
WOMAN BECAUSE I FEEL LIKE SHE
DID TRADE ON HER LOOKS AND
POWERFUL MEN WITH EYES AND HER
BLOND AIR AND USED -- AND USED
HER LOOKS TO BASICALLY HOODWINK
PART OF A NATION AND --
ALLEGEDLY, I WONDER IF THAT
DOESN'T HURT WOMEN.
>> YOU WOULD SAY IT DID BUT
THERE'S NO LACK, SOCIOPATH, THE
REALITY IS OUT OF 22 NEW
UNICORNS, VALUATIONS OF A
BILLION, 7 OF THEM HAVE A WOMAN
FOUNDER OR COFOUNDER.
I RECENTLY MET JULIA COLLINS,
FIRST BLACK, VALUED AT
2.25 BILLION, A LOT OF CHANGES,
IT MAY HAVE HURT INITIALLY, JUST
THIS PAST WEEK WE HAD TWO WOMEN
FOUNDERS WHO HAVE BECOME UNICORN
FOUNDERS.
DAGEN: SHE'S BEEN ON THE
PROGRAM.
THAT STORY STARTED AS BEAUTY
BLOG ONLINE AND NOW IT'S -- IT'S
A UNICORN COMPANY.
MARIA: WE LOVE TO SEE THAT.
SMALL BUSINESS DEFINED AS FEWER
THAN 500 EMPLOYEES, WHAT CHANGED
SPECIFICALLY TO GET THAT MOVING
AGAIN?
>> YOU KNOW, PART OF IT HAPPENED
BECAUSE OF CROWD FUNDING AND I
JUST READ ON THE DELTA MANAGER
ZONE YESTERDAY THAT 75% OF
MILLENNIALS NOW WANT TO BE
ENTREPRENEURS, SO I KNOW MANY OF
THE PEOPLE AT "SHARK TANK", MIKE
BURNETT, TOP 5 WATCHED SHOWS.