YOU KNOW IT IS RAINING OUTSIDE.
5:23 AS WE LOOK LIVE AT ST.
PAUL THIS MORNING.
THOUSANDS OF PEOPLE ARE
DIAGNOSED WITH LIFE-THREATENING
BLOOD CANCERS LIKE LEUKEMIA AND
LYMPHOMA EVERY YEAR.
A CURE IS WAITING.
ALL THAT IS NEEDED IS GUYS AND
SOMEONE TO BE THE MATCH.
KYLIE IS LIVE AT BE THE MATCH
OFFICES IN MINNEAPOLIS WITH THE
NEW APPROACH THEY ARE USING TO
GET MEN TO SIGN UP.
Reporter: IT IS INTEREST.
I DIDN'T KNOW THERE WAS SUCH A
NEED FOR YOUNG MEN TO GET
SIGNED UP WITH BE THE MATCH.
TELL ME ABOUT BE THE MATCH.
THIS NON-PROFIT HAS BEEN AROUND
30 YEARS.
IT IS LOCAL, TOO.
IT IS.
BE THE MATCH IS A NON-PROFIT
ORGANIZATION.
WE HAVE BEEN HERE FOR 30 YEARS
HERE IN MINNEAPOLIS IN THE
NORTH LOOP ACROSS FROM TARGET
FIELD.
Reporter: YOU GUYS PAIR
PEOPLE TO FIND BONE MARROW
TRANSPLANTS.
WE DO.
WE ARE A COMMUNITY OF DEDICATED
EMPLOYEES, VOLUNTEERS AND
HEALTHCARE PROFESSIONALS.
WE PROVIDE LIFE-SAVING CURES
FOR PEOPLE DIAGNOSED WITH
CANCER SUCH AS LEUKEMIA AND
LYMPHOMA.
Reporter: I DIDN'T REALIZE
THERE WAS SUCH A NEED FOR YOUNG
MEN.
THAT'S THE WHAT THE NEXT FEW
DAYS ARE ABOUT.
IT IS.
AS BE THE MATCH RECOGNIZED OUR
NEED FOR MORE YOUNG TO JOIN THE
REGISTRY WE LAUNCHED BE THE GUY
CAMPAIGN A YEAR-AGO.
WE HAD WELL OVER 10,000 YOUNG
MEN JOIN THE REGISTRY.
PEOPLE ASK WHY YOUNG MEN?
WE WELCOME AND ENCOURAGE YOUNG
WOMEN TO JOIN, AS WELL.
BUT YOUNG MEN TYPICALLY TEND TO
HAVE A HIGHER BODY MASS.
YOUNG PEOPLE TYPICALLY HAVE
LESS HEALTH ISSUES.
FOR US MORE BODY MASS, MORE
MARROW TYPICALLY RESULTS IN
HEALTHIER TRANSPLANTS.
Reporter: YOU ARE DOING A
BIG FACEBOOK LIVE PUSH OVER THE
NEXT COUPLE OF DAYS.
TELL ME ABOUT THAT.
OUR TEAM STARTED TO
BRAINSTORM WHAT IS NEXT AND HOW
DO WE MATCH THIS INCREDIBLE
RESPONSE TO OUR CAMPAIGN WE
CAME UP WITH AN IDEA OF A
MODERN DAY TELETHON.
FACEBOOK LIVE IS A PERFECT
PLACE FOR THAT.
Reporter: YOU HAVE DIFFERENT
GUYS COMING IN AND SIGNING UP?
YES.
OVER THE NEXT FEW DAYS WE HAVE
A LOT OF TALENT AND A LOT OF
REALLY FUN GUYS.
SOME ARE NAMES YOU KNOW.
THEY ARE LOCAL AND NATIONAL
CELEBRITIES.
OTHERS ARE GUYS.
THOSE ARE THE GUYS WE REALLY
WANT TO HAVE JOIN OUR REGISTRY.
Reporter: THERE ARE A LOT OF
MISCONCEPTIONS ABOUT DONATING
BONE MARROW.
A LOT OF PEOPLE THINK IT IS
SCARY AND INVASIVE.
THAT'S NOT THE CASE ANYMORE.
THAT IS TRUE.
THERE ARE A LOT OF
MISPERCEPTIONS.
BE THE GUY.ORG IS A GREAT PLACE
TO GO TO UNDERSTAND THE TRUTHS.
ONE REALLY IS THE PAIN FACTOR.
IT IS TYPICALLY NOT AS PAINFUL
AS MAYBE PORTRAYED IN CERTAIN
TV SHOW OR MOVIES.
WE ENCOURAGE YOU TO COME VISIT
BE THE MATCH.ORG OR BE THE
GUY.ORG AND EDUCATE YOURSELF
MORE.
Reporter: I DIDN'T KNOW
UNTIL THIS MORNING 80% OF
PROCEDURES ARE DONE WHILE
PEOPLE ARE AWAKE.
IT IS A PROCEDURE WITHOUT
ANY ANESTHESIA.
IT TAKES A FEW HOURS.
Reporter: FANTASTIC.
WE ARE EXCITED TO SEE WHAT
HAPPENS ON FACEBOOK LIVE OVER
THE NEXT COUPLE OF DAYS.
WE ARE LINKING TO THEIR
FACEBOOK PAGE TO LEARN ABOUT
THE FACTS.
ONE OF THE THINGS ABOUT
DONATING BONE MARROW IT IS
SPECIFIC.
YOU HAVE TO FIND DIFFERENT
MATCHES BASED ON HER ANCESTRY.
STARTING TODAY CELEBRITIES
ARE GOING LIVE ON SOCIAL MEDIA
TO HELP SAVE LIVES.
WHEN WE HEARD ABOUT THE
MARROWTHON CAMPAIGN THE NON-
PROFIT BE THE MATCH IS USING,
THEY ARE TRYING TO GET YOUNG
MEN TO DONATE.
Reporter: THIS IS ABOUT
GETTING YOUNG MEN SIGNED UP TO
BECOME A BONE MARROW DONOR.
IT IS ON SOCIAL MEDIA.
IT IS A BIG PUSH.
WE ARE HERE AT BE THE MATCH
WITH AMY.
GOOD MORNING.
Reporter: THIS IS REALLY
EXCITING.
WE WANT TO TALK ABOUT WHAT YOU
ARE DOING ON FACEBOOK IN A
SECOND.
LET'S TELL PEOPLE WHO IS BE THE
MATCH?
IT IS A NON-PROFIT
ORGANIZATION THAT HAS BEEN HERE
FOR THE PAST 30 YEARS.
WE ARE A COMMUNITY OF DEDICATED
EMPLOYEES, VOLUNTEERS AND
HEALTHCARE PROFESSIONALS THAT
FACILITATE LIFE-SAVING CURES
FOR PEOPLE DIAGNOSED WITH
CANCER SUCH AS LEUKEMIA AND
LYMPHOMA.
Reporter: IF SOMEONE NEED AS
THE BONE MARROW TRANSPLANT THEY
COME TO YOU AND YOU HELP MATCH
THEM UP.
THEY DO.
WE HAVE MILLIONS OF PEOPLE ON
THE REGISTRY.
WE MATCH PATIENTS IN NEED AND
PROVIDE LIFE-SAVING BONE MARROW
TRANSPLANTS.
Reporter: IT IS NOT LIKE
GETTING A BLOOD DONOR WHERE
THERE IS A COUPLE OF DIFFERENT
ONES.
IT MATCHES YOUR ANCESTRY.
IT DOES.
IT IS FASCINATING.
WE KNOW MEN ARE A GREAT TARGET
AUDIENCE FOR US.
WHILE WE WELCOME AND ENCOURAGE
WOMEN TO JOIN THE REGISTRY, MEN
TYPICALLY HAVE A HIGHER BODY
MASS.
YOUNGER PEOPLE HAVE LESS HEALTH
ISSUES.
YOUNG, HEALTHY PEOPLE
FACILITATE MORE MATCHES.
Reporter: WHY ON FACEBOOK
LIVE?
WE LAUNCHED A CAMPAIGN A
YEAR-AGO AND THROUGH THE
CAMPAIGN WE HAD WELL OVER
10,000 YOUNG MEN JOIN THE
REGISTRY.
WE GOT TOGETHER AND
BRAINSTORMED HOW TO ENCOURAGE
10,000 MORE YOUNG MEN TO JOIN
THE REGISTRY IN A SHORT PERIOD
OF TIME.
Reporter: WHAT WILL PEOPLE
BE WATCHING ON FACEBOOK LIVE?
WE DETERMINED A MODERN DAY
TELETHON IS THE RIGHT WAY TO GO
ON FACEBOOK LIVE.
WE HAVE LOCAL AND NATIONAL
CELEBRITIES AND SOME OF OUR
REGULAR GUYS.
YOU CAN COME SEE PROFESSIONAL
SKATEBOARDING.
Reporter: IT IS EASY TO SIGN
UP.
TEN MINUTES TO SIGN UP.
WE ASK FOR PEOPLE TO BE
COMMITTED WHEN CALLED TO BE
HERE TO SAVE A LIFE.
Reporter: FANTASTIC.
IT SHOULD BE A FUN COUPLE OF
DAYS.
THAT PUSH TO GET 10,000 GUYS
SIGNED UP IS IMPORTANT.
ON THE WEBSITES WE'LL LINK TO
ON OUR WEBSITE WCCO.COM/LINKS,
THERE IS A LOT OF
MISCONCEPTIONS ABOUT BEING A
BONE MARROW DONOR.
IT DOESN'T COST ANYTHING.
THERE IS NOT MUCH AS PAIN AS
PEOPLE THINK IS ASSOCIATED WITH
IT.
WHAT ARE YOU MOST INTERESTED
IN?
Reporter: BEARD SCUFFLING.
I'M HOPING THERE IS A MUSTACHE
THAT, LIKE THE CURLY Q THAT