- Hello, I'm Amanda Ramsey,
your 50-year-old over 40s makeup expert
and age positive cheerleader.
I've been on this planet for 50 years.
How the flippin' heck did that happen?
Where did that time go?
And almost 20 of those 50 years,
I've worked as a professional makeup artist.
So I've learned a fair bit about beauty in that time.
There's a saying, isn't there?
Beauty is in the eye of the beholder.
Now, this is true,
but I also feel like us Gen Xs
and baby boomers and beyond
have had a specific beauty standard
rammed down our throat for so many years
that we are getting to a point
where we're like, "Enough already,"
and we're saying to hell with that trope.
Youth is not the only definition of beauty.
So in this video,
I will share with you five beauty things I've learned
in my 50 years on the planet.
Number one: foundation isn't coverup.
Foundation is there to help even out your complexion
because a more even complexion
is a more youthful, healthy looking complexion.
BB cream is a great friend
to those of us in the 40-plus age bracket.
BB cream is just a nice lightweight product
that has beautiful skincare ingredients in it
that will help to even out your complexion.
Or you can make your own BB cream.
Yes, you can.
Take your favourite foundation,
mix a little bit of lightweight moisturiser into it,
and voila, you've got a beautiful, lightweight,
skincare-packed BB cream.
Number two is go to town with mascara.
Go to town.
Load up.
Most women I work with are not wearing enough mascara.
I don't know if it's a hangover for some preconceived ideas
back in the '70s maybe
that too much mascara was a bad thing.
Mm, mm, mm, I'm here to say it is the swiftest way
to build volume and create definition,
bring that attention to your beautiful peepers,
even when they are hooding and disappearing.
That's gonna happen.
Mascara will bring that beautiful definition back
to your gorgeous peepers.
Get a 20 times mirror if that makes that easier for you.
Number three: let go, let go of perfection.
Let it go.
Bye-bye, perfection.
Makeup is supposed to be playful and fun
and a way to express yourself.
Don't take makeup so seriously.
Express a side of yourself
that you've, you know, been too frightened to before.
Now we're in this 40, 50, 60, 70, 80, and beyond bracket,
we spent so much of these 30s and beyond
looking after other people,
it's now time to look after us.
So experiment. Have fun with makeup.
Don't take it too seriously.
Number four: skin prep is everything.
Makeup only sits as well
as your skin will enable and allow it.
Don't slap makeup on without prepping your skin first
and then wonder why your makeup ain't looking so flash.
Skin prep really is everything.
Preparing your skin filled with nutrients,
beautifully hydrated,
really is everything.
Healthy skin is always in.
Number five: get to grips
with the privilege that it is to age.
Let's flood the social medias
and the YouTube and everything
with pigmentation, crinkles, wrinkles, pores, texture,
so you can be a part of the redefinition of beauty,
because crinkles, wrinkles, pigmentation,
darkness under our eyes,
is real life, it's real skin.
And the more we share our faces out there,
the more we will be a part of this redefinition of beauty.
Now, I promised five things I've learned
in my 50 years about beauty,
but I've got two bonuses.
Learn how to take a flattering selfie.
So when you learn
how to take a flattering photo of yourself,
you feel good about what you see,
'cause I do think in this day and age
of everything happening on our phones,
it's really helpful to our self-esteem
to know how to take a great photo of ourselves.
And number seven: be brave.
Age boldly, age unapologetically,
and, go on, rock that banging vibrant lip
'cause a banging vibrant lip
will really lift your complexion, your mood,
put a spring in your step, sister.
Click here for more videos for you gorgeous over 40s.
I'm Amanda Ramsey, your over 40s makeup expert,
and I'd love to know in the comments below
what's your top beauty thing you've learned
from your time on this planet.
I'll see you all next time.
Don't forget to like and subscribe
to the Adore Beauty channel.
I'll see you next time.