- Just in time versus just in case learning.
Today I'm really excited to share with you guys
a topic that I've been thinking about for years,
about how I approach challenges
without spending a lot a time on things
that I'll never need to know.
You know, I wanna share a quick story with you guys.
My brother Pierre, you know,
When he, I think he was like 25, 26 years old,
he came to me, he was a mechanic that just quit his job
and we had a quick chat
about kind of what he wanted to do with his life
and his purpose and he said he really loved to build homes.
He had just finished helping his friend build their house
and he thought, "Ya know, if I could start a company
"building homes for other people
"it would just be a really amazing thing to work on."
And I said, "Awesome let's do it!"
And the first thing he said was like,
"I don't know how to build homes!"
And that was the moment I realized, I said,
"Good, because no entrepreneur knows how to do anything
"the first time they do it."
That's the whole point of entrepreneuring, is creating.
Is becoming a creator.
But what I realized is that there's an approach to doing it
that will reduce the anxiety.
And it's really about just in time
versus just in case learning.
So the first thing I wanna share with you guys.
I've got three bullets on this.
One is really about researching things quickly,
researching topics quickly.
And here's a strategy for me and how I do it.
So if I'm about to embark, let's call it Facebook ads,
it's something I've been doing for years
but if I was just about to start doing Facebook ads
what I would do is I would hire somebody on oDesk
or Elance or whatever site you wanna choose for outsourcing
and have them go research the top material,
bring it together, put it in a format that I can digest,
and it's really having somebody else in real time
just in time go out to the world, Google, research, filter,
and find the best stuff, bring it back,
and then you can consume that.
So it's kind of like, what's the public information
out there on this topic filtered through an individual
and brought back in a format that allow you to scan
and really understand the conversation, the language,
the words they use, how they describe things.
What are the 1% tweaks
that'll really get me the most out of,
in this case Facebook marketing.
So that's one.
Two is consuming all the books on the topic,
well not all of them.
Let's call it the top three to five.
Now here's where things are different for most people,
the way they read books.
I don't read a book from beginning to end.
I actually think that that would make no sense
and a lot of this is probably predicated on my experience
going through basic education and schooling.
It's why I don't believe in just teaching me things
that I'll never know how to use nor reading a book
from beginning to end
because it's not the way my brain works.
What I do instead is I'll go online,
I'll research the top three to five books on a topic,
again in this case Facebook marketing.
And then I'll scan the table of contents
and I'll dive into an area that's really fascinating.
Maybe I'll see a chapter on something I've never heard of
like dark posts.
What's a dark post?
And I'll dive into that.
And then I'll look at other books
and I'll look at the table of contents
and I'll dive into different chapters.
Now, many times, 20, 30% of the times,
I will end up reading the whole book.
But the goal is is to look at three to five
different bodies of knowledge and meaty books.
I call books kind of the organic food of education
and blogs and magazines
kind of the fast food of learning, right?
You wanna dive into some really deep and in depth
bodies of knowledge of content around a topic
and then try to learn the things based on the chapters
that are interesting to you.
So you've got the research, you've got the books,
and then the third thing that you wanna get right
for just in time versus just in case
is mentors and advisers.
Or really your peer group.
Other people that have accomplished this.
So when I try to embark on a new project, a new company,
you know I've started five companies now
and every time I've started those companies
what I do day one is I make a list of potentially 100 people
that could support me in this initiative
and I call it the dream 100 list.
These are people that have been there, done it before,
and what I'll do is I'll get the research,
I'll read the books, and then when I circle back
to talking to these potential advisers or mentors
or even my peer group I have a language
that they understand.
It's a common language because I did my homework,
I researched it, and we're talkin' weeks.
Like I really believe you can go from not having a clue
how to build a home, in my brother's case,
to becoming pretty proficient in about, ya know,
three to four weeks.
And the reason why is a lot of people have 25 years
of one-year experience.
They don't have 25 years of compound of experience
and every year they push and they learn and they grew.
And that's the difference between just in time
versus just in case.
A lot of people learn information so they're studied
but they forget most of it, it's not relevant.
They're not thinking about it
when they're working through their day
when they're working on a project.
And to me, being able to consume the information
just for the moment that you need it
for what you're working on and bringing people around
to verify, to kind of look at your plan
to make sure you're on point
is how you will build a successful business
and truly a better life.
You know, instead of spending all your time
consuming information that you may never use
you can quickly build a process
like I shared with you right now
to ramp up, learn, and educate yourself when you need it
versus just in case.
So that's what I wanted to share with you guys.
I wanna hear from you below.
I also wanna ask you to like this video
but below leave a comment.
Let me know what new topic or topic are you working on now
that you've applied kind of this concept
of just in time, right?
Where you said I'm gonna go do this thing,
you decided to take the action,
but now is the time to learn it.
Leave a comment below, I'd love to hear from you below.
I wanna challenge you guys to live a bigger life
and a bigger business and I'll see ya next Monday.