Hey everyone, Anastasia here! In this video, I'll be guiding
you through a step-by-step tutorial on how to run Pinterest ads for your
eCommerce business and how to do it profitably. First, we need to make sure that the Pinterest
tag is properly installed on rour website. This tag allows Pinterest monitor the various
activities on our store, like page visits, purchases, and added items in shopping carts.
This helps Pinterest gain insights into user behavior,
and make your ad campaigns more efficient. Now, I won't show you how to set up a tag
click-by-click, simply because there are too many different platforms people might
be using, like WordPress, Shopify, etc. But the process is pretty straightforward.
For instance, if you're on Shopify, the setup becomes a breeze: simply install the
free app made in a partnership by Pinterest and Shopify, and thanks to the automatic integration,
it's just a matter of one click if you're logged into your Pinterest account.
Make sure that the tag is capturing all necessary data, and then you're
all set to kick off your ad campaign. Let's dive in into Creating a Campaign.
Create a Campaign
I'll guide you on setting up your first Pinterest campaign.
Step 1: Click on 'create campaign'. This leads you to the 'campaign details' page
where you set your objective and the budget. Choose your campaign's objective. The objectives
are categorized into: Build awareness
Drive consideration Get conversions
You need to select from these, based on your specific goals. Let's break it down:
Big Brands: They typically need a full-funnel strategy. Start with 'building awareness',
then layer it with 'consideration' and 'conversion' campaigns. This approach guides
customers through every stage of their journey. Bloggers: If your goal is more website traffic,
opt for a 'consideration' campaign. The focus would be driving traffic to
your pins and, in turn, to your website. E-commerce - this is probably you because
I am focusing in this video on Ads for Shopify and dropshipping businesses. You
are probably on a tight budget and need quick sales, so 'conversion' campaigns are ideal.
As an eCommerce business, you will probably use 'conversion' campaigns in most cases but
you can't do this right away on a new Pinterest ads account. It will first
require that you collect a certain number of events using consideration campaigns first.
The general guideline is to start a conversion campaign is when you've
recorded more than 50 events within a week. For instance, if in a week,
I've got 67 checkouts and 105 leads, I'm eligible to create a conversion campaign.
Now you should name your campaign. You can name it the way that helps you quickly
understand the most important details about this campaign. But I can suggest for you this method:
Product Name + Campaign Type + Launch Date.
Now, when it comes to your business strategy, if you are doing dropshipping and want to find the
best products to promote on Pinterest, you could scroll through the homefeed and search for ads
and find popular pins and products that way. But let's face it that will take you a ton of time.
Instead of spending ages hunting for best ideas of how to promote your products, I recommend you
to check out this TikTok Spy tool from AutoDS who kindly sponsored this section of the video!
You can easily browse TikTok content, use filters for likes, views, and interactions,
and this will help you discover those super hot, trending products and most popular videos.
Take notes because you will need to create videos that
have as much potential for your Pinterest ads.
And if you are not sure which products are worth your ad budget,
you can use AutoDS Winning Product feature. It will show you handpicked
and pre-vetted products that are guaranteed to make you money.
The best part is they add three to five new items daily, so you'll never run out of options!
You will also get there in-depth and complete analysis of how sellers run their campaigns,
target audience, potential profit, and a lot more detailed information.
It will save you a lot of time on product research,
so sign up with AutoDS using my link below to use it for 30 days for FREE!
Getting back to setting your Pinterest campaign's status. In most scenarios,
set it to 'active'. If you're planning for future campaigns, you might choose a different status
or even schedule them. I often set up campaigns in the mornings, letting them run continuously.
Your budget settings will vary based on your specific goals. Personally I prefer to set
a daily budget so that I know the maximum that will be spent per day and per month.
Setting the Budget on Pinterest Ads
When it comes to daily budgeting, I usually opt for a modest approach,
especially in comparison to other social media channels.
Typically, I start with testing budgets of $1, $3, or $5.
If you're representing a one-product store or a larger brand,
it might make sense to allocate a more substantial budget to one campaign,
especially if your goal is to get a significant traffic volume.
But it's essential to note that Pinterest traffic is notably more affordable than
on other platforms—it's about 3 to 5 times cheaper. So, if you are just starting out or
testing the waters, a lower budget works wonders without draining your pockets.
Once the budget's set, usually at around $5 daily should fine for beginners,
it's time to move to the 'ad group details' section.
Here, you can define demographics, specific targeting, and craft your ads.
Before jumping into naming the ad group, I head straight to the 'targeting details'.
You'll have options like 'reconnect with users' (which is for custom audiences) or
'find new customers' (for cold audiences). However, I recommend 'choose your own',
which offers flexibility in audience selection. Don't be put off because
it suggests it's for experienced advertisers—it's quite straightforward.
Demographics is the next priority. This initial setting helps you set the potential audience size,
which is very important for campaign performance. As a standard, I set the target region to the US,
also make sure you selected the appropriate gender and age bracket that aligns with the
product's audience. You typically want to target women on Pinterest,
that's the biggest demographic on this platform.
Language settings are typically Egnlish, and for devices, I prefer to target across all.
With these parameters, you're essentially casting a wide net, targeting a broad audience, say
everyone in the US. And as shown in this example, that's a massive 80 million potential viewers.
Narrow Down Your Targeting
So we need to guide the Pinterest system by choosing specific interests or keywords.
This helps to focus on those who are genuinely interested in your product.
Let's go to the 'interests and keywords' section. Pinterest already provides interest
options built by its system, like animals, beauty, and architecture. They've designed
these options based on what people commonly look for on this platform.
Now, with keywords, it's all about search terms. Say, if someone searches for some beauty product,
say for "eyelid strips" and that's what we sell, our ad will pop up.
You can use either interests or keywords, but I wouldn't try to
use both at the same time because it could narrow your targeting too much.
As an online shop owner,
I think you might just want to begin with interests and try keywords later.
Did you notice the 'enable expanded targeting' option?
It's mainly if you are targeting audiences in smaller countries,
let's say you ONLY wanted to promote to users in Belgium, you could get too small of an audience.
But if you target the US, if you select interests or keywords,
the potential audience will normally be still huge so you won't need to expand your targeting.
But remember, one person might have multiple interests. So, it's essential to ensure
your audience size isn't too expansive. Typically, for online shops, aiming for
an audience between 1 to 10 million works well. This helps Pinterest pinpoint the right people.
Once you've chosen your interests or keywords, you'll find sections like 'placement and tracking'
and 'budget and schedule', which you can skip as the default settings are usually all good.
In 'optimization and delivery', make sure that you pick the right conversion event. For bidding,
it's best to keep it automatic, especially if you're new to Pinterest.
For your actual ad, there are three options: - Use Existing Pins: If you've got some pins
you published earlier, just use them. - Create a New Pin: This is quick if
you want something fresh. Add all the necessary details in pin title, description and destination,
and you're good to go. If you don't know anything about keywords and SEO on Pinterest,
I have a free Masterclass for you, I'll link to it up there and in the description below,
so watch it when we are done with this tutorial. - Idea Pins: These are like Pinterest's mini
stories. But, honestly, they haven't been super effective in my tests.
The standard pins generally do better. After selecting your preferred pin type,
finish up, click 'publish', and your ad is good to go!
Track your Ads Efficiency You've seen it was easy to
set up a Pinterest campaign, you just needed to follow the steps in this video! By the way if
you found it helpful so far, give me a like and subscribe for more videos from me in your feed.
These types of tutorials are not controversial or shock content, so Youtube algorithm really
needs signals from you to know that you want these kind of videos in your feed!
So it's easy to set a campaign but the real work begins after launching it. To know how effective
your campaign is, navigate to the 'reporting' section. This area provides an overview of
your campaign's performance, helping you decide which ads to continue and which ones to stop.
In the 'ad groups' section, you'll find data that Pinterest tracks. This helps
you find what's your cost per click or per lead,
where your sales originate and which demographic is more responsive.
If you found this helpful, please leave your feedback in the comments below. Now,
if you also want to learn how I get over 80k/mo visitors to my website from Pinterest for FREE
not from Pinterest ads, check the video up there! I'll see you in the next one!