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- Hey guys, I'm Nina Zadeh,
Director of Partnerships at Sidewalker Daily.
If you're new to our channel, welcome.
Just to give you the quick little rundown,
Sidewalker Daily, we work on both sides
of the influencer equation.
So, a lot of our clients are brands
that are mostly in the travel industry.
So, it could be hotels or PR agencies
or different tourism boards, but we also work
with content creators and influencers
on helping them build sustainable businesses.
So, for today's video, we're gonna talk
about how to create content for Instagram.
Let me just let you in.
Our agency, like what we do
for a lot of our social media clients is exactly that.
We're constantly coming up with not only strategies
but also execution on different social media initiatives.
So, we know a thing or two about how
to create content for Instagram and so,
for today's video, I'm gonna give you
a behind the scenes look of how I advise my clients
on how to build out their Instagram strategy
and always have content, you know, for the upcoming months.
So, when it comes to building out
your content strategy for Instagram, I know it's tiring
and I know it's always like, what do I post, what do I post?
But the rookies in this industry are posting day to day
and that gets tiring.
I'm sure you've, you know, read or seen or heard
but batch content or posting in, you know,
creating content in a batch form, so like ahead of time,
is gonna save you tons of time
and this is where we cue in our social media photo shoots.
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So, if you're a brand watching this video,
you're probably interested in figuring out,
you know, your different social media photo shoots.
Now, what we do, what we offer our clients
is we'll go to them and be like,
"Okay, we're gonna shoot, you know,
three to six months worth of content ahead of time."
So, we'll actually look at the calendars.
You know, we'll see, is it National Margarita Day
or Valentine's Day or whatever
and we kind of bring those props to the shoot.
So, we'll spend a few days with either our photographers,
our videographers that we outsource for the photo shoot
and we'll kind of give them that editorial direction,
"Okay, we're shooting all this content ahead of time."
So, they're, you know, constantly shooting
different Boomerangs or time lapses.
You know, people are gonna be shooting, like I said,
if there's a holiday coming up,
we're gonna make sure we include that.
So, definitely organizing a social media photo shoot
is the way to go and the way that we do it
is that we work with a lot of the influencers
and content creators that are part
of the Sidewalker Daily network.
So, we tap into this network
to produce content for our clients.
If you're, you know, just a content creator, an average Joe
that's looking to put more content on your Instagram,
a social media photo shoot is the same.
It's applicable for you.
Again, a lot of influencers and content creators,
we always try to push forward
that you guys are entrepreneurs
and need to treat yourselves like, you know,
like a brand, like your own client.
So, social media photo shoots aren't just for the brands,
they're for you as well.
You know, you guys can get creative
and shoot things ahead of time,
especially if you're traveling
or if you have things coming up.
You know, shoot your holiday stuff in advance.
Grab out whatever it is that you planned on doing
and you can do that ahead of time.
(keyboard clicking)
Another way I find content for our clients
is using stock footage.
And we use a lot of free stock footage sites
because, why reinvent the wheel, if you know what I mean?
One of our favorite sites is Unsplash.
They have a variety of different styles of photos.
So like, you can literally type in, you know,
the niche that you're working in or your industry
or what you're looking for
and see if that photo already exists.
It could be a filler photo, you know,
just something to post, whether it's holiday-esque,
it could be a photo that you're using in a graphic,
which is my third tip and I'll get to that in a second.
But using stock photos
can really help you speed up your process as long as
the photo obviously makes sense with your brand.
Now, I'll give you an example.
I was working with a hotel and they had a salon
and they were like, "Should we do a photo shoot where we get
"the girls to come to see all the blowouts?"
And while that is a great idea and, you know,
they just didn't have the budget for it,
so what we did instead is we went on Unsplash
and looked at, like, hairstyle photos
and there were just some girls
with really beautiful blow dries, you know,
against a brick wall and that could be used for the salon
because it's relatively the same sort of product
that they would be selling and their stylist felt like,
"Oh yeah, we've done this so it's not false advertising."
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So, our third tip for figuring out content
for your Instagram is the nifty, difty Canva.
One of our favorite tools, it's absolutely amazing.
You know, a lot of times people, it depends like, I guess,
what your Instagram looks like but I know a lot of people
that we work with and our clients,
they want to establish authority
so they create inspirational quotes
from, you know, maybe their marketing team
or maybe it's from their marketing directors doing a quote
or it's from a testimonial from a customer
and Canva is the perfect place
to do some sort of graphic work
and that piece of content can help, again,
your overall social media strategy
because not only now you have, you know, the custom photos
that you took from your social media batch shoot,
you have a mix of stock photography to fill in the spaces,
now you're creating some, you know, Canva graphics.
So, maybe you have an upcoming event
or you're gonna be traveling somewhere
and you're looking for people to collab,
using a couple of Canva graphics
and setting your own template with your own brand colors
is another way to get content for your Instagram.
So, you're doing original content, like I said,
you're doing stock photography
and now you have Canva in the mix.
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A different way to look for content for your Instagram,
we're all about collaborating and I think a lotta times
people in this industry may not necessarily know
that power behind, you know, just that collaborative effort.
So, rather than doing the social media photo shoot,
or in addition to, reach out to people in your industry
and see if there is ways to collaborate on this photo shoot.
So, finding complementary brands that you can work with.
This would ideally be like two different brands
or a different content creator
or someone that's like in your space but, you know,
that you can go shoot with.
Collaborating is a great way to get extra content
because you guys are both, you know,
end up helping each other and it's taking time to
and doing photo shoots takes a lot of time,
so definitely, definitely, definitely
look into collaborating as a means
to increasing your content.
So, as you can see just based on this video,
there's tons of different ways
to get content for your Instagram.
And this isn't obviously just for Instagram,
this can be content strategies that you can use
for your Pinterest, your Facebook,
all different social media channels,
and we are in the age of content.
I mean, what business do you know
that really is not on social media right now?
So, there is a strong need for it.
Like, everyone's on Instagram, you know,
or everyone has a Facebook page
and people are in search of content.
That's why I think content creators
are in a really advantageous space right now.
If you're a really good photographer, videographer,
have some sort of skill set in this, you know, creatively,
so to speak, in this space, you're gonna really shine
so definitely invest in yourself to up your content skills
and your creative skills
so that you can offer your clients that in the future.
And if you're a brand that's watching
and you are looking to improve your content strategies,
we'll leave our link below because this is what we do
for our clients, so you can check us out.
Hope you guys enjoyed this video.
If you did, make sure to give it a like, subscribe,
and I will see you in the next video.
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