-Let me put you on the spot. What would you tell him?
What advice would you give him right now to do? -So, the only way that YouTube
could actually slow down or decline is that. -Why would anybody put an ad before my video?
-You've talked, we talked a while ago about YouTube shorts
and you were telling me a few months ago, that's an area that you feel like it can be
exploited and could can turn into something good. Has that happened? What's going on with that?
-We haven't had any significant results yet. I actually started a brand new channel with my kids
they do American ninja warrior. They actually compete and so they have a lot of fun we created a
channel it's called Lache Brothers. We've got 12 subscribers so far. -Sweet. -But we're launching
a short every single day and we filmed a whole bunch in advance so that in my. -It's all ninja
course stuff on the shoulder? They'll just do some cool obstacle and it might be 20 seconds long 40
seconds long and it's just an experiment. My hope is three or four months down the road we should
see something happen and I don't know. Like I was at vid summit and they had a guy on the stage
I'm guessing he's like 20 years old maybe 19 I don't know. But he makes like 3d animations
for the Minecraft audience. He makes little cartoons 3d animation cartoons. He puts them on
YouTube as shorts and in one year he's had over 5 billion views, 5 billion views. So, he's had so much
success that's why they had him on the stage. Somebody raised their hand in the audience
and said, "How much money did you make with five billion views?", and he said, "Not really that much.
I can pay rent and I've got some food in the fridge and that's it". -Was he being modest?
-No, that was legit. -So, that sort of slowed you down on. -Yeah, it's like okay, wow.
You can get so much success through YouTube shorts that you'll be put on stage at vidsummit
to tell everyone how great it is and you're the and yet it's not even enough to
really thrive. -Wow. -Five billion. I'm not expecting to get five billion views.
-How does that? I mean obviously, that's the messes with the whole ad you know that what is that?
-Average due duration?-Well, yeah, but I mean ad revenue. -So, there's no ads on shorts
right now. -So, they just don't have them. -So, maybe in the future, it will change but as it stands yeah
they don't even have ads on shorts. Let me put you on the spot. What would you tell him? What advice
would you give him right now to do? Because I know what I would think just based on knowing you.
But he's had five billion cumulative views on his channel, right? So, what advice would you give
that guy? So, if you can get that much attention, that many views, that many subscribers, on shorts
what if you also had a regular full-length video on your channel that could then generate
leads for your business and you could sell something. You've got that much...
mini eyeballs sell them something. You know just put a regular." -Anything...
-On your anything. -Yeah. -I mean, if he's got that big of a fan base of Minecraft
whatever charge a $10 fee for some Minecraft event. I mean. you're gonna make a lot of money.
-Staggering to me that I can't believe he hasn't had some sort of cost like sponsorships or
anything at all that could help put more food on his table. -Hopefully... he'd he's found that.
I don't know. -Because it's gone pretty quick. I mean. -This is pretty young and it's been
within about a year so.. -Wow. So, while we're talking still about videos YouTube videos. What
impact has the coronavirus had the worldwide pandemic? -Yeah, it's people have really
recognized even more the value of video. You know, our services haven't changed but I think people
recognize, "Oh yeah, that's certainly valuable today", it's not like anything really change but when
you have shutdowns and people can't interact video and zoom communication is is what you know
felt filled in the gaps and so I think people are just recognizing even more it kind of accelerated
people's acceptance or like understanding how important video is. -Is YouTube declining?
In terms of energy and viewers users. I mean to your point but to the opposite, I would think with
the pandemic right that with everybody being in and being locked into there would be a lot there
would have been a lot more like a rejuvenation of YouTube viewership. But it also makes me think
for me personally, I don't hear talk think about YouTube as much as I may be used to.
Has it peaked? -I don't think it's peaked. I think it's still growing
and also there are countries that are just kind of getting more internet stable than
they have been in the past where YouTube becomes a reality and languages are being translated and
stuff. So, globally, I think YouTube's growing. I think just in the USA YouTube is still growing
and then from my personal involvement like what's my feeling? Is the opportunity still the same?
It's changing like I used to have a very predictable model. You follow these steps. You do
this for four months. At the four-month mark, you'll get a spike. With no Noelle Randall her spike
was at seven and a half months. With Nicholeen Peck she hasn't had a spike it's still been
profitable though. So, it's like it's changing but I still feel just as excited about it.
They innovate. I mean shorts are here because TikTok you know and they responded and
you know everyone's competing and if. -YouTube TV. I take back what I said. I do hear a
lot more about YouTube TV. -The only reason I use YouTube TV. is so I can watch football.
-Right, well that would be probably the best reason. -So, the only way that YouTube
could actually slow down or decline is if there was something else to replace it and there's
nothing that even compares. You're not going to go to Facebook to watch video. You're not going
to go to TikTok to walk. You're there on TikTok for an experience, it's different.
It's completely different than YouTube. We've got Netflix and Amazon Prime and Hulu and Disney
Plus those are kind of. But YouTube's in its own it's so true it's in its own space and it's...
there's nothing that can really compete and all these other platforms haven't figured out
the ad revenue share. YouTube started it from the beginning meaning you know if advertisers
put ads in front of your video you get 55% of that revenue, it's just it's brilliant. So, creators want
to keep creating. It's created a whole economy no other platform has that economy either so.
-So, for example, the other day I pulled up one of my videos, a video that I posted a few years ago and
it's only had maybe over the life of it's you know it's history maybe three 400 views you know.
It's like a professional video like a reel of some things and there was an ad before it played and
I thought who why would anybody put an ad before my video? -Interesting. -But if I'm not at a certain
level I can't get the ad share anyway, right? I mean they're not going to send me a check
for 10 cents or one or a fraction of a second. But it's you have to have a thousand subscribers and
you have to have four thousand hours of watch time. -Oh, that's still... -A year threshold.
-So, you've got to finish. -A year? Oh, okay. -If you're following my leaf strategy you can
pretty you can predict that typically about four months and five months in
you can qualify. But once you get in that partner program you're not talking about big money
you might be talking about a hundred bucks or something. -Yeah. Is hiring a mentor and qualifying
this particular question an expensive mentor worth it? -So, it was successful but to your point
I could never do that again. That's a great answer, you're absolutely right no one wants to.