Kellogg's Frosted Flakes or Frosties is a breakfast cereal, produced by the
Kellogg Company and consisting of sugar-coated corn flakes. It was
introduced in the United States in 1951, as Sugar Frosted Flakes. The word
"sugar" was dropped from the name in 1983.
Generic versions, such as store brands, are also available. Unlike many cereals,
Frosted Flakes shares its name with generic competitors.
International names Frosted Flakes
Frosties Zucaritas in Hispanic America
Sucrilhos in Brazil Corn Frosty in Japan
Corn Frost in South Korea Marketing
= Mascots = Tony the Tiger has been the mascot of
Frosted Flakes since its introduction. Tony is known for uttering the cereal's
slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced by Dallas
McKennon, but Thurl Ravenscroft voiced him for more than 50 years, until his
death in 2005. Tony was later voiced by former professional wrestling
play-by-play announcer Lee Marshall until his passing on April 27, 2014. Van
Horne also voiced Tony in a 1997 television commercial. In the UK, Tom
Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red
bandana on all Frosted Flakes cereal boxes.
= Sponsorship = Kellogg's was a major sponsor of
Adventures of Superman throughout most of the 1950s. Many of the Frosted Flakes
commercials featuring the show's star George Reeves are available on the DVD
release of the series' first season. Frosties is a sponsor of Challenger
Sports British Soccer Camps. From the mid to late 1990's, Frosted
Flakes was a sponsor of children's programming on PBS.
= Varieties = In Canada and the USA:
Frosted Rice, a crisped rice variant introduced in 1977, similar to Frosted
Rice Krispies and Ricicles. Featured a younger, similar mascot named Tony Jr.
Birthday Confetti Frosted Flakes, a 1997 cake-flavored version. Discontinued in
1997. Cocoa Frosted Flakes, a 1997
cocoa-flavored version. Discontinued in 2000.
Tony's Cinnamon Krunchers, a 2003 cinnamon-flavored variant. Discontinued
around 2005. Whole Grain Tiger Power, a 2005 version
with added protein, fiber and calcium, very similar to Start. Discontinued in
2006. Frosted Flakes Gold, a 2008
honey-flavored variant. Frosted Flakes Chocolate, a 2011
chocolate-flavored version. Reintroduced in 2013.
Banana Frosted Flakes, a variant with flakes containing banana introduced in
1981. Discontinued in 1984. In the UK and Ireland
Toffee Flavoured Frosties - Frosties with the taste of toffee)
Frosties Chocolate - Frosties with the taste of chocolate
Frosties Stripes - Frosties in the shape of thunderbolt symbols
Reduced Sugar Frosties - Frosties with a third less sugar than normal Frosties
In Brazil and Sweden Sucrilhos Sabor Chocolate,
chocolate-flavoured frosted flakes. Sucrilhos Sabor Banana, banana-flavoured
frosted flakes. Sucrilhos Power, chocolate-flavoured
puffs, as opposed to flakes. In Argentina
Zucaritas Frutilla, strawberry-flavoured frosted flakes.
Choco Zucaritas, chocolate-flavoured frosted flakes.
In Mexico Choco Zucaritas, chocolate-flavoured
frosted flakes. In Colombia
Choco Zucaritas, chocolate-flavoured frosted flakes.
Zucaritas Arequipe, caramel-flavoured frosted flakes. Discontinued.
Zucaritas Power balls, balls frosted flakes.
Health Frosties received two stars out of five
on the Australian Government's health star ratings.
Sponsorships Dragon Tales
Sagwa, the Chinese Siamese Cat References
External links Official website of Frosted Flakes
Official website of Frosties Advert on The Link Portal