>> CONCORDE, MASSACHUSETTS IS A TRAILBLAZER NOT JUST LOCALLY, BUT GLOBALLY.
CONCORDE WAS THE FIRST.
>> IT BANS THE USE OF UNFLAVORED DRINKING WATER IN BOTTLES OF ONE LITER OR LESS.
>> THERE IS A TIME AND A PLACE FOR PLASTIC.
AT THE RATE THAT WE ARE STEALING SINGLE PLASTICS INTO THE ENVIRONMENT, IT IS UNSUSTAINABLE.
>> CONQUERED UNTAPPED, RAISING MONEY TO INSTALL NEW WATER FOUNTAINS AND EDUCATING RESIDENTS ON WHERE THEY CAN FILL THEIR REUSABLE BOTTLES.
>> THERE ARE BUSINESSES IN TOWN THAT IF YOU COME UP TO THEM WITH THEIR WATER BOTTLE AND SAY YOU WANT TO FILL THEM, THEY WILL DO IT FOR YOU.
REPORTER: THERE ARE FOUNTAINS LISTED ON THE MAP AVAILABLE IN BROCHURE FORM AND ONLINE.
>> THE NUMBER OF WATER BOTTLES -- REPORTER ROD ROBINSON SAYS IT COSTS ABOUT $100 A YEAR TO MAINTAIN EACH OUTDOOR FOUNTAIN AND THE WATER SUPPLY.
THE UNITS COST ABOUT $5,000 EACH, AND EXPENSE CULMINATED.
>> CONQUERED UNTAPPED HAS RAISED -- CONCORD ON TAP HAS RAISED A LOT OF MONEY.
REPORTER: IT WAS THE WORK OF THE LATE GENE HILL.
THEY CALLED IT OVER EACH AND PREDICTED A NEGATIVE IMPACT, BUT THE EXECUTIVE DIRECTOR SAID IN A STATEMENT, THE WATER BOTTLE BEEN IN CONCORD HAS HAD LITTLE TO NO EFFECT ON THE BUSINESSES OVER
THE PAST FIVE YEARS.
MOST BUSINESSES HAVE FOUND THAT OFFERING DRINKING WATER TO VISITORS PROVIDES AN OPPORTUNITY FOR ENGAGEMENT.
>> I WOULD BE HAPPY TO SEE ANYBODY DOING IT.
THE FACT THAT IT HAPPENED HERE IS WONDERFUL.
REPORTER: OVER THE LAST SEVERAL DECADES, MORE INDIVIDUALS AND COMMUNITIES HAVE BECOME MORE CONSCIOUS OF BASIC RECYCLING.
THERE ARE SOME THAT ARE POINTING THE WAY TO A WHOLE DIFFERENT LEVEL OF EGO CONSCIOUSNESS.
MEET SABRINA AUCLAIR.
SHE IS WORKING TOWARDS ZERO WASTE.
>> I AM IN THE EXTREME OF THE SPECTRUM.
I WAS NOT LIKE THIS BEFORE.
I WAS NOT VERY AWARE OF THE PROBLEM, BUT RIGHT NOW IT IS THE OBVIOUS.
I WOULD LIKE TO DO MY PART.
REPORTER: SHE LEARNED THIS WAY OF LIFE AS A CHILD, GROWING UP OUT BY THE U.S.
>> IN COLUMBIA, WE ARE RESOURCEFUL AND AWARE OF WHAT WE ARE USING.
REPORTER: NOW, THE BEVERLY AARTMENT SHE SHARES WITH HER HUSBAND IS FILLED WITH PLASTIC ALTERNATIVES.
>> WHEN YOU ARE DONE WITH IT, YOU JUST COMPOST IT.
A VERY -- THIS IS THE RECYCLING FOR TWO MONTHS.
REPORTER: SHE ALSO COMPOST, SHE BUYS BAR SHAMPOO AND BUYS BAGS, INSTEAD OF PLASTIC ONES.
>> IT WILL NOT HAPPEN OVERNIGHT.
REPORTER: THE AVERAGE PERSON MAY NOT BE ABLE TO DO THE LEVEL THAT YOU ARE DOING.
WHAT IS ONE THING THAT MOST PEOPLE CAN DO RIGHT NOW.
>> I SIMPLY STOPPED BUYING THINGS.
YOU NEED TO STOP CONSUMING.
I TOOK OUT OF ALL MY CABINET, I TOOK OUT EVERY SINGLE PRODUCT OR ITEM THAT I HAD WAS PLASTIC BECAUSE PLASTIC IS 90% OF OUR WASTE.
REPORTER: SHE HAD MORE THAN 100 CLEANERS, FIRST-AID SUPPLIES AND BEAUTY PRODUCTS.
>> YOU DO NOT REALIZE HOW MANY PRODUCTS THAT YOU HAD THAT YOU DO NOT.
REPORTER: WHATEVER WAS NOT EXPIRED WENT BACK ON THE SHELF.
NOW WHEN SHE SEARCHES FOR A PRODUCT, SHE SEARCHES FOR A NONPLASTIC ALTERNATIVE.
SHE FEELS IT IS IMPORTANT TO USE AND REUSE WHAT YOU HAVE.
>> PEOPLE THINK WHEN YOU ARE PLASTIC FREE, YOU NEED TO THROW EVERYTHING YOU HAVE AND BY EVERYTHING ECO-FRIENDLY.
IT IS ABOUT NOT BUYING MORE THINGS THAT YOU DO NOT NEED.
SHAYNA: SABRINA DOESN’T EXPECT EVERYONE TO LIVE THEIR LIVES AS SHE DOES.
BUT IF YOU’RE INTERESTED IN MAKING A FEW SMALL CHANGES OR JUST LOOKING TO LEARN MORE, SABRINA STARTED A FACEBOOK GROUP CALLED, ZERO WASTE MASSACHUSETTS.
BACK TO CONCORD, THE TOWN DIDN’T STOP AT JUST WATER BOTTLES.
IN THE PAST 5 YEARS, THEY’VE ALSO BANNED SINGLE-USE PLASTIC BAGS AT RETAIL AND GROCERY STORES AND STYROFOAM FROM RESTAURANTS.
NEXT, YOU DON’T WEAR THAT OUTFIT ANYMORE, BUT PLEASE DON’T THROW IT