- Hi guys, I'm Anitta and I'll be breaking down
some of my most iconic music videos.
[upbeat music]
This is "Funk Rave" 2023, directed by Joao Wainer
and Ricardo Souza.
So the overall visual concept for this video
was the movie, "City of God."
I mean, for me, it's the most iconic movie from Brazil.
Everybody knows about it.
And I was born and raised in the communities
and the humble places of Brazil and I wanted to show
my reality, the environment I grew up with.
And the idea is to show the reality
of who lives in the favela, who lives in the communities.
And to me, it's like just a bunch of scenes of things
that I used to do when I was a teenager.
The soccer in the street, there is a scene
in the "City of God" movie where they're running
after a chicken and that's something
that kind of happens sometimes.
For the styling, I just picked things that I used to wear
when I was a teenager, like the flip-flops.
It's very, like, cultural from us, from the streets.
And also, the little shorts and top,
because it's easier to dance.
And to me, that was the idea. Everything very essential.
Obviously, as my songs and my videos are always very sexy.
And then we have the colors in the other one.
We add the hair.
A little bit more, like, funny
because we wanted to do the Ronaldinho cut.
I have this thing, I just always cut my friend's hairs.
I don't know why.
Actually, the haircut was an idea from Joao and Ricardo.
About styling and makeup,
I always decide when it's there, when I'm there.
We have like a overall of what we are doing of clothing,
but when I get there is when I actually
decide what's happening.
Just have the craziest ideas ever for music videos.
And then when I'm there about to shoot, then I think,
oh my god, why did I have this idea?
I had this idea of going on the corner with the guy
and doing some nasty things.
And then when I was there to shoot, I was like,
how am I gonna do this?
I'm in the streets. It's like a soccer game.
There's no, I couldn't be that glamorized in the middle
of the, like, 12:00 PM in a soccer game, you know?
So it's just like natural glam.
♪ In your feelings ♪
♪ You won't admit it ♪
This is "Boys Don't Cry" 2022,
directed by me with Christian, the album "Versions of Me."
This video was for sure my favorite video.
When I was recording this song,
I had all the ideas in my mind.
I had everything, even the cut.
Even, like, how we were gonna edit.
Even, like, everything, the transitions,
the part that I go I sing to the top and I come back.
All those ideas was, like, in my mind somehow.
So there are a bunch of movies that I love,
that I put in this video, which is "Beetle Juice,"
"Harry Potter," "Runaway Bride."
Yeah, and "Resident Evil." I'm obsessed with zombie movies.
And also Titanic when they are, like,
with the corset and the necklace.
But yeah, so this video,
it was so clear in my mind how I want it.
The hair, I had specifically what I wanted in each hair,
each makeup, everything.
From the videos that my team was taking from the screen
when people were shooting the video,
I literally edited that and I was like,
that's how I want the video to be done.
And they did exactly like I wanted. [chuckles]
The makeup that took the longest,
I think it was the one with the red dress
when I'm getting married, because it's like very
thick eyeliners and needed to be very, like, specific.
And that was Luis Torres. He's, like, the best.
I love him so much. He does crazy eyes.
One side is eyeliner, the other side is hair.
So he glued hair and the other side is eyeliner
that he just makes it as the hair.
I just love every piece of single detail of this video.
[singing in foreign language]
This one is "Envolver" 2021, directed by me,
my album "Versions of Me."
So in this video I wanted to show, like, me rehearsing,
dancing my own music, but have it in my mind and my dreams
that the dance was with the guy of my dreams.
So we have the reality in one side
and then we have my dream, which is me dancing
with this hottest guy ever.
And the other part of the video, when in these colors
that I wanted it to be very, like, sexy colors
and to show, like, this fuschia vibe.
For me, the purple and the pink bring the sexiness.
And it was not that obvious as the red,
as always people use the red to be sexy.
The makeup for the reality sequence
was a little bit more natural.
Kind of like rehearsing makeup,
like that no makeup, makeup, you know.
That was the intention.
But then the dream one is more sexy for sure,
eyes coming out more like smoky brownish
and having more like of a eye moment,
'cause that's what I think that is more impactful
in my face, maybe.
♪ Curves and the energy glows, you'll be falling ♪
This one is "Girlfriend From Rio" 2021,
directed by Giovanni Bianco, my album "Versions of Me."
So this video is, I'm just obsessed with it.
The idea came from Giovanni.
I knew what I wanted to do in this place
in Brazil called Piscinao de Ramos.
So close to the communities, there was no beach.
So the government wanted to give, like, an option,
access of an option for people to enjoy the beach.
So that's a fake beach that they have in Brazil.
It's like a pool that they do.
Like, the sand, the water, it's not natural.
So I wanted to do there, because that was one of the first
places I used to do concerts in when I started my career.
I wanted to show in this video was the two types of Rio.
One Rio that is like the glamorous one from the 50s,
And then cutting to this very complete different
part of Rio, which is my, the one I was born and raised
which is more humble, more simple, more street.
And with my family on it, I actually have my Rio family
in the video, which is really cool.
So majority of the times, the bikinis are very simple
because we are worried about how the tan line
is gonna show up.
So we just use that bikini that is literally nothing.
Very, like, basic, so when we're out at the beach,
we have the tan line ready to go.
[singing in foreign language]
This is "Downtown," featuring J. Balvin, 2017.
Directed by Bruno Ilogti, my first big hit in Spanish.
So this was also my idea.
I wanted to do something more like a game,
because me and J. Balvin,
we are very like brother and sister,
so it wouldn't make much sense
if we did some sexy between me and him.
We needed to do some other type of partnership.
So I thought of more like this
partners in crime type of thing.
I love the beauty of the 20s,
or when we go back in time to do something like that.
I love playing with, like, old time, images, setups.
The idea in the beginning was to have the music video
in black and white, but then when we shot,
the colors we were looking so good
that we just maintained the colors the way it was.
I have this thing that I'm the one that does my lips.
For some weird reason, I have an obsession
with doing my own lips.
And the makeup guys, they just do,
everybody, they just do my own makeup.
But when it comes to the lip, lip time, I do it myself.
♪ Every time you look at me ♪
This is "Me Gusta," featuring Cardi B and Myke Towers, 2020.
Directed by Daniel Russell, my album "Versions of Me."
With this song, I wanted to show the other side of Brazil.
Michael Jackson shot his music video,
"They Don't Really Care About Us,"
in this exact same place.
And I wanted to show people around the world
how is this place nowadays?
And, you know, a little bit of our culture too.
And the culture of this specific place, because the rhythm
that I'm doing in this song is called pagode.
And it's started in Brazil, but in Bahia, not in Rio.
Not in the favelas that I was born and raised.
But yes, in this other state of Brazil
that has more like of a African percussion on it.
This rhythm was originally from the African communities.
It comes from the religions.
So I wanted to do a song using these references.
And as it comes from this part of Brazil,
I went there to shoot the video.
Cardi B was not there, she was a green screen.
But it looks exactly like she is there.
It's like magic. It's perfectly done.
Whenever you go to a poor place,
like a poor part of the city
to show how humble this place is, I think it's beautiful.
But I wanted to show a different side
and not only the beauty of the poorness
and the beauty of the simple things.
I wanted to show this people very glamorized.
I wanted to show them amazing outfits.
I wanted to show these women in amazing styling
and Brazilian designers.
I wanted to show, like, culture, colors.
I wanted to show, like, that they can also be glamorous
and pretty and gorgeous, you know.
I wanted to have the same quality
of outfits that I would have.
For makeup and outfits, I think it kind of depends
on what's going on behind the video, like in the background.
So in this video we already had a bunch of colors.
So we decided to go with a makeup
that was very, like, graphic, a graphic eyeliner,
but, like, more basic and not like crazy colors.
just to let the outfits shine,
because we already have so much going on,
that we couldn't just go crazy with a makeup too.
[singing in foreign language]
This is "Paradinha" 2017,
directed by also Giovanni Bianco and Bruno.
So with this, that was my first ever song in Spanish.
My Spanish was so bad in that moment,
but I wanted to have, I needed to have a start, right?
So we go for it.
That was all Giovanni's idea. That was not me at all.
We had Patti Wilson doing the styling, which is insane.
It was my first time working with her.
I couldn't believe I was working with her.
She's so sweet, so on point.
We shot here in New York.
I met her for the fitting, one day before the video.
She picked all the outfits.
And for me, it was really important that she heard me,
in a sense of, like, I told her I needed to dance,
and I needed to be comfortable for dancing.
And she was so respectful and so on point with everything.
The makeup was very, it was kind of clean in the end,
but in the beginning, it was very, like, smoky and dark,
and I love that.
Oh my god, dancing in public was awful.
Dancing in public places, I don't like that.
It doesn't look like people think I'm very like, ah, crazy.
But I'm so shy to do some stuff like that
and be recording in the middle of the streets in New York.
And there is this person I knew at the time.
I still know, obviously, and this guy was talking.
He texted me saying, oh, I see you in the streets right now.
And I was like, no. I was so shy.
Ugh, I hate it.
But the result is amazing. So.
It was bad in the subway, too.
I was so embarrassed.
I don't know how I did that.
Hope you guys enjoyed breaking out all my,
most of the music videos, the ones I liked the most.
And I'll see you next time. Bye.
[upbeat music]