So this past January January 2023, I spent over 460 dollars on Amazon ads. In this video I wanted
to share with you how many campaigns I set up, how many sales I actually got,
was it worth doing and so much more. You don't want to miss this. Let's go!!
Hey everyone, it's Juna with Detour Shirts. In this video I'm going to talk about Amazon ads if
you've ever been curious if Amazon ads work I'm going to show you how I do it and what I got out
of it like I said in the beginning in January I spent over 460 dollars and you're gonna see what
that got me if it was profitable uh what kind of sales I got what kind of uh things I didn't
get and so on I'm going to show you where Amazon ads are in Amazon if you're doing merch on demand
so I'm also going to show you some of my biggest wins and some of my biggest losses in January with
Amazon ads and kind of an overall view of how ads are helping me with Amazon and my sales on
Amazon so let's get into Amazon ads I'll show you exactly where it is and how I set up my Amazon ads
so here we are on Amazon Amazon merch on demand I have pretty merged Pro so yours may be different
if you don't have pretty much Pro and it's really early in the morning so I don't have a lot of
sales but uh you can see right here advertise this advertise tab if you have Amazon ads you'll have
this tab if you don't have Amazon ads you won't have it so maybe if you're in the lower tiers
you may not see this this comes later I don't know what tier probably a thousand two thousand
not sure but if you have it then you have it let's click on here and then you'll see help
increase visibility on Amazon with Amazon ads now you can do ads for us UK Germany and all of these
I haven't done that I've only been testing out us right now I may do that later but you can see
there's lots of different ways you can do it sponsored products sponsored Brands sponsored
display beta and stores and so on so this is it right here you can create your own store on Amazon
with your name and everything but we're not going to get into that let's get into Amazon ads the
way to get there is to click on this advertise on Amazon so let's click there now so here's a
main page for Amazon ads you can see here I'm on campaign so these are all the campaigns I have a
ton of campaigns over 100 campaigns going on right now I'm not going to show you all of them but I'm
going to show you some of these numbers here so ad spin here 460 this was last month I filtered it by
last month in January we're in February and then one of the numbers to note is right here I have
151 orders with 460 dollar spin so that's pretty pretty good you can also see this number right
here sales it may look like I've really got a lot of sales but this isn't my number this is Amazon's
and my number now one of the questions you may ask is how did you set up your ads and most of my ads
are set up the same way so I'm going to show you with a sample ad so first thing you do is create a
campaign go here and it's gonna ask you which one and I'm gonna pick the sponsored products not the
sponsored Brands and I hit continue and I keep it real simple I like to put my ad group name add the
same thing as my t-shirt name so here's a sample t-shirt that I have right here I didn't put an ad
on it yet this one says remember why you started so I'm gonna just do that remember why you started
and it is I like to put what kind of shirt it is so this is a t-shirt dark standard t-shirt and
that's just me just so I can keep track the title of the shirt and then standard and if it's a dark
shirt so all right and then the Asin can go here so where your acin is is down here just copy that
and go all Amazon products for some reason it needs to do that and then I just do automatic
targeting you can do manual after you get some information but I don't do that and then I like to
set my bids here um individually because if you do default bid you can see it's 56 cents but when you
do it individually it lowers it the 56 cents was actually for the compliments and I really don't
like the complement one so I'm gonna put that down to 20. since that's just me I've noticed that
doesn't really help as much it's the long these ones do a lot better than the compliments so I'm
just going to do Dynamic bids up and down and here I'm going to put the same title as my top part so
you can go up here and just copy it so remember what you started come back down here boom whoops
dark what happened here okay and then start today no end date and a budget of five dollars
and that's all I'm gonna do I'm going to launch my campaign simple as that I've got hundreds of
these and those are all kind of set up the same way I track them though so what I do is I come
back every day and check if they're profitable if they are I might up the bid if they're not I might
lower the bid or I might turn them off so I give them about seven days to see if they're they're
working on them so now that you know how to set up Amazon ads I've done all of these so what I'm
going to do next is export this as a CSV file so that we can concentrate on different columns I'm
going to take away some columns that you don't need to see and I'm going to add some more
columns so you can see exactly how these things were profitable or not so I took my CSV file
and I opened it up in numbers and then I added a few columns some of the columns that are not in
the Amazon and it's going to really help me tell the story of what happened is I took the profit
per sale how much I made for each shirt how much I got a profit for ads and profit after ad so let me
explain how this works here so I made all of these different so let's say I sold a v-neck I spent an
ad for this one I spent 36.86 I got eight orders from that spend in January so for each sale of the
v-neck I my profit per v-neck in this case was five dollars and nine cents and so I times five
dollars and nine cents times eight and I got forty dollars and then I minus the forty dollars because
this is how much I made but this is how much I spent so I took this and I minus this in this
after ads and everything this is my profit so some sometimes your ads may not be profitable you might
spend more than you actually made right so you can see in these cases I I say is the ad profitable
yes or no in this case I spent 25.81 cents on this hoodie but I only got two sales so from the
two sales I only made 15.80 and so I spent more than I made it so I got a negative here so that's
not profitable so you may be asking how many of these campaigns were profitable first of all I
had 87 campaigns running so each one of these are separate ones and how many orders I got from all
of them together uh you saw that on the other one I made 151 sales all together if you added up all
these orders I would be 151. if you took a look at all of these it would be 87 of these lines so
how many of these were profitable so first of the 87 campaigns I'm gonna count how
many actually had an order and only 32 of the campaigns had at least one sale
and that's only 36 percent of my campaigns so you're looking at about a third a little
more than a third at least for me only about a third of them actually got any orders at all
so but we can see here that even if you got an order doesn't mean that you're profitable this
one got two orders and it was not profitable I actually lost money so how many of those were
actually profitable so I got here only 25 of my 87 campaigns actually were profitable and that's
even less so that's like 30 so less than a third of my things were profitable and this is with me
um gauging it and coming back and and changing numbers and everything like that so um just a
heads up there that not all campaigns work not all are profitable but in the overall scheme of things
did I make any money so the way that I can do this is I go back here and I can see profit after ad so
if I scroll down here and sum it all up you can see lots of big wins lots of little wins here
um and lots of these where I spent and I didn't get any sales right so a lot of those those are
losses but there are very little losses so in the whole scheme of things I actually made even
after ads I actually made 420.27 so I almost doubled my money I put in 460.50 and even after
ads I made 420 which is really good you almost doubling your money a great way to double your
money in one month right now um what is this column up here you may be thinking so one of
the things that I thought was well even if this didn't sell it might help with sales
um throughout the month so what I did was I went back into pretty much or you can go in
there and do the analyze Tab and you can see if this product actually got any sales so that's
what this is right here so even though there were eight orders from ads I actually got nine sales
overall in the month for this product but two of them were returns so even though it was profitable
after ads it wasn't profitable overall because I took well I did the math and figured out if it
was profitable overall so sometimes that happens but sometimes like this one you can see this one
was my one of my rock stars here I got 26 orders I only spent 28 dollars I made 117 overall but
then in the month it got me 43 dollars now I don't know if that's because that ads are just because
it was a good t-shirt but we're gonna just say for ease of figuring the math out that it was a
lot of this because it adds and you can see here super profitable so you may be wondering what was
my most profitable ad so we can do that right here this one I only spent 20 bucks about 20 bucks and
I got 121 dollar return which is really good I got 18 ads now what was the least profitable if we can
go here I think it's just this one ten dollars I lost ten dollars uh on this one I spent 25 dollars
I only got two sales and losses so the wins are really big and the losses are very minimal so
that's why in the end actually made more money than I spent you can see here I'm losing pennies
here but I'm gaining lots of dollars on some of these other ones so that's kind of how ads work
for me so the last thing I want to show you is the total profit for everything at least for these 87
campaigns now you can go and and pretty much and see um what I made over on the month but this is
just for the just for the products that had ads so if I add all of these up here you can see that I
actually made um 2500 or 2529.83 with the products that had ads so there's a couple of lessons that I
want to share with you that I learned in January for ads so first of all um you gotta really watch
your ads your ad spend so you can see here um even though I didn't lose a lot I I think I
stopped this one because I know it only made two sales and I was starting to spend a lot more so
then you can go in there and actually pause it or lower your bids or or turn it off and so before
this actually spent a lot more I found out and so I could turn it off the next thing I noticed
is if something is doing well I do the opposite so if if this one's doing well I up the bids or I
um increase my ad spend so instead of five dollars I I do ten dollars for the month or whatever it is
and then another thing that I notice is it's great to have ads on things that are already selling so
a lot of these that were really good when my total profit was really high it's because there were
designs that were already selling so they can help boost Those ads that already get sales and can
get you a lot more sales and these right here on the bottom some of these were ads for things that
didn't get any sales before so they didn't have a BSR and they didn't have uh anything like that and
so I kind of lost a little bit but you only really lose pennies to trying it out so it's not too bad
to try those things out so those are some of my my big wins oh another thing is hoodies I upped
my hoodie price to get 7.90 of it that's 35.99 hoodie and that did really well in January and I'm
continuing to do that and you kind of want to make sure that your profit per sale is higher because
your ad spend is going to eat it up so you can see right here even though this was high 790 and
I only got two orders my ad spend was more than what I got so make sure that it's worth it I think
it's great to have some of these that are a lot higher for there so if you can if you can adjust
your prices make sure you do that to make sure that your ads are worth it so that's everything
I learned about doing ad spending 460 dollars in January on ads I'm going to continue to do ads
in February and March and throughout the year and keep learning and I'm going to share those
insights with you as I learn more and more stuff I try to keep it really simple ads is a great way to
get traffic to your products is one of the 10 ways that I cover in this video right here if you want
to see other ways to get more traffic to your products check out that video thanks again for
watching and as always guys keep creating and keep learning I'll see you on the next one bye