I have a bunker in my basement, check this out.
But there are a couple things that you can do to get the attention
of the YouTube algorithm. As much as it went viral I had millions of views
I decided to take that content down. We don't necessarily need it to
be longer I'm just wondering what can we add to it to like peak their curiosity.
The last two weeks have been incredible. In fact, my team filmed 200 episodes
for nine different YouTube channels. My family and I stayed for a week at a beach house and
I even took some time to answer some of your questions. I'm not at the beach very often
but when I am here I love getting up early in the morning. Just after sunrise going for
a nice run on the beach. Holding the camera though it looks a bit bumpy.
I went on some adventures here in Utah and in the two days that I worked
I was able to provide some client coaching and do a lot of fun things around the studio
house that I'm excited to share with you. This thing is like massive but you can probably hear
I've got a really big problem. I've got ideas of things I can film in here but I've got to fix
this echo. So, one idea that I have is I've got these rugs. I've got four of the large
ones that I'm going to layout on the floor and see what that does and then I've got these
runners that I'm going to put on the shelves here that will make it soft to put gear on.
Because most my strategy is based around search and putting out so much content that we then
get a suggested spike it takes a long time and a lot of people ask, "Well, what can I do to promote
my channel?". We don't do a lot of promotion. We don't do any paid promotion but there are a
couple things that you can do to kind of boost or get the attention of the Youtube algorithm or
get the attention of the Youtube search engine. So, one of those things is to utilize your email list.
You can send out an email and notify them that you've uploaded a video but you've got to
be a little bit more crafty than that. When people open up an email they're expecting to
have an email experience they're expecting to read something. So if you quickly jump in and just say,
"Hey, click here to go watch my video on Youtube", you're telling them to leave their email and
go to Youtube which is not what they're planning on doing. So, you need to write a few paragraphs.
Write about that topic of the episode so that they can have a good email experience. After
they've read the email then you can say something, "Hey, if you'd like to discuss this topic further
check me out on Youtube here's the link", and they can then go and find your video on Youtube. Now, we
don't need a whole lot of views but imagine if you send out an email and you got 10 people to
go watch your video. That's data for the algorithm to can tell them what the audience for this video
is like so that Youtube can get to work and find more people that don't know you yet but would be
your perfect audience. Now, if you're putting out daily content like I recommend you don't want to
send out daily emails like this especially if your email list isn't used to that frequent of content.
But what you can do is you can segment your list. So if you've got a thousand people or 10,000
people right you can break your list into five or to ten different segments and send an email to one
segment about one episode and another segment one email about another episode or at the end
of the week you can look back and say, "Okay, which of these is my favorite video or which of these
is my best performing so far?", and you can take that one and choose to send that one to your email list
to give that a boost. I don't recommend using any social media with one exception. If you're a part
of some Facebook groups or pasting links is kosher then sometimes Facebook groups can be a good way
to drive traffic to your videos or if you don't really care about your Facebook page or Facebook
posts you don't spend a lot of time there. Then you can post something there and you will get
traffic to Youtube just know that Facebook will really start to bury your stuff after that. I've
had some strange looks from people. I'm on my way down I've got a paddleboard on my back
and there's nowhere to use a paddleboard here. I hiked up to Timpanogos cave as a practice hike.
I wanted to see if I could do a good hike with a big weight on my back. My goal is to
hike up to silver lake that I've gone to a couple times now this summer.
I want to take my paddleboard up there I wanted to see if I would be able to do it.
Well, see how sore I am tomorrow but so far I feel great. I feel like this has been a a
good success I was huffing and puffing on the way up but I'm excited. Alright, so let's see if
this worked. Alright, I have high hopes actually, I don't because it still seems pretty echoey.
So I got the rugs on the floor I think it's better but maybe I'm just hoping it's better. I do think
it's better let's compare it side by side. This thing is like massive but you can probably hear
I've got a really big problem. Hoping it's better, I do think it's better let's compare it side by side.
Okay, so I really like how these runners turned out it ended up being the perfect length i didn't
know that was going to happen. My plan is to put camera gear and batteries and light lights
and have them charge in here so they're kind of out of the way and I've got more over here. So
I'll probably got a couple other runners that I'll put over here. Anyway, that's my plan so far.
What would you say is like the main selling point of why somebody should watch this video?
What's the real benefit that they'll get? -They are going to be a more effective mentor to children.
-Okay, maybe just add in a few words so by understanding what a mentor can do
then by the end of this video you'll be able to be a better mentor.
Like, you'll have you'll be able to be a better mentor and have more impact.
-And the kids you're so invested in. -Let's try that. -Hey, today we're talking about what does a mentor
do for a child? Now, if you're watching this video you're probably invested in a very special child
or maybe a group of children at large and today you're gonna come away
having the tools to be a more effective mentor in those children's lives. Let's get started. -Nice.
-Alright, I've got a story for you and this is pretty cool and it came as a surprise.
In fact, let me take the camera off of my tripod here just wanna tell you this amazing story. So,
as you know over the years I've had my Nate Woodbury channel my main channel
but I've had two audiences. I've had some topics that really took off on why I hire people in
the Philippines and admittedly it was quite a different audience from the main audience here
in the United States the entrepreneur business owner audience and it's been a real dilemma.
Well, earlier this year, I decided I'm going to take all my Philippine content down off of my channel
is as much as it went viral. I had millions of views, I decided to take that content down
because it was hurting all my other content. The the audience for that content the people in the
Philippines didn't like that content. Anyway, so I took it down. Then just a couple months ago I
decided to launch all that Philippines content on a new channel. So you can search for it it's
Nate Woodbury Philippines so that's the name of the second channel Nate Woodbury Philippines.
I just started launching two episodes a week of all this previous content that I launched over
the years. Probably amounts to about 40 different episodes or maybe even more. Well, after two months
the channel just took off. I had a day where I had over 200,000 views and in just a little over two
months now I'm up to 9,000 subscribers. I'm already monetized on the channel without a revenue. I think
I've made four or five hundred dollars in the last month but it just kind of came as a as a surprise.
So what that really tells me what I learned from it is the importance of audience and making
content that really fits that audience. I had two conflicting audiences on my main channel but I
took all the content for one audience and I put it on its own channel and man it's totally working.
Okay, so tell me what you've got for curiosity hooks. -So, on this one, I have this the shortest
amount that I have most might have more. But this one I just said what a mentor is and
two specific attributes that make a great mentor. -We don't necessarily need it to be
longer. I'm just wondering what can we add to it to like peak their curiosity. Because they will
want to know there's two specific attributes that maybe you could just flower it up a bit like. So,
we are going to start out defining what a mentor is because that's a good place to start then I'm
going to talk about two specific attributes that you must have as a mentor in order to be effective.
-Okay. -That makes sense? So just kind of flour it up because then they're like oh I really want to know
what these two attributes are good. -Yep. So today we're going to be talking about what a mentor
is and two very specific attributes that you have got to have to be an incredible mentor to children.
Thank you, excited. -So, what about somebody who's just getting started on Youtube? What do you do?
What do you do to get started? Well, the easiest thing to do is answer questions. I talk a lot about
that further on my channel you can look back when I made a lot of tutorial videos on the channel.
So I recommend going back and watching those the huge advantage is this really positions you as an
expert. Your videos start to generate leads. So, you start to generate money even when you're
only getting a handful of views. So, just pull out your phone and talk on selfie mode and answer
questions and put those videos on Youtube. That is the perfect place to start. My clients love these.
Okay, so the main reason I came to Costco is to get some more rugs for the bunker
room to get rid of the echo. But check this out the price is nearly triple
what it was last time. So, I think I'm gonna have to use another idea.
Look what I found at Lowe's for 20 bucks.
Perfect. So I couldn't get any more rugs so my next idea was to get some of these moving
blankets and hang them up. They're just hanging on c-stands, I've got three of them right now.
I've got one more idea this one should work, I hope.
Today, I produce over 23 Youtube channels. We put out hundreds and hundreds of episodes
every single month. But if you rewind about 11 years ago I got started on
Youtube that's back when I had a web design service and I would cold call businesses
and I talked to them on the phone and I would give them my sales pitch. Cold calling is really hard
and I very quickly came up with a strategy where I recorded my sales pitch in a video.
I put that video on Youtube and then when I would call people I'd say, "Hey, I'm Nate I've got a brand
new website service. Can I send you something in the email?", and they'd say yes so then I'd email
them the Youtube link. So that was my first start on Youtube and I have to say it worked. If you're
just getting started in business I'd recommend that cold calling is brutal but it's a great
place to start. You've got to kind of develop that sales muscle but this is a way that that takes off
some of that pressure. Because you can put your sales presentation where you're talking about
all the benefits of what you're selling in the video and then when you call them the pressure
is off because you're not trying to sell them anything you're just saying, "Hey, this is what
I do. But can I send you a video where you can see what it's all about?", so I recommend trying that out.
Alright, I don't think this is going to stand up. So I'll show you what I've got here.
It's a v-flat with sound foam. Now, if I'm in here that sounds a little bit better.
Yeah, these ceilings aren't eight feet. This is probably gonna make it bend a bit.
Okay, so, if I'm facing it, man there's still an echo. If I'm facing away from it how does that
sound and how does it sound? As I walk back to the camera talking the echo seems to be getting higher.
Well, I'll keep working on the sound. Wait till you see what I'm going to do in here next week.